The IAB Gaming and Immersive Media Leadership Summit is a leadership gathering that brings together leaders across the advertising industry with a vested interest in pushing the gaming and immersive media channel forward. During this one-day event, we identified rising opportunities and discussed challenges with experts and thought leaders – defining key initiatives and informing our roadmap.
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Don’t miss this post-event webinar on Thursday, November 14th – reserve your spot now and join us for this insightful event!
Anzu’s Co-Founder and CEO, Itamar Benedy, is the driving force behind the global intrinsic in-game advertising revolution that has transformed how game developers monetize their titles and advertisers reach gaming audiences.
When Benedy co-founded Anzu in 2017, he had a degree in Computer Science, a background in marketing and advertising, had been recognised by Forbes Israel as part of their ‘30 Under 30’ program, and had led AdTech giant Glispa as CEO. Ultimately, these experiences have culminated in him building and leading a company that bridges the gap between advertising and gaming, and is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse.
Victor Lu is the Americas Lead for Twitch’s award-winning Brand Partnership Studio, overseeing creative strategy, production, program management, interactive tech, and talent relations. He oversees capabilities for custom integrations, programming, interactive tech, and sponsorships on the service across US, Canada, Mexico, and Brazil.
Amanda is a seasoned media and marketing executive with over a decade of experience driving growth and innovation across the digital, gaming, and entertainment sectors. As Chief Revenue Officer at Wildfire, she leads efforts to connect brands with passionate, super-engaged Discord communities by placing them inside of the conversation through thoughtful content tactics. Her focus is on simplifying the process for brands to engage audiences in authentic, meaningful ways.
Before joining Wildfire, Amanda spent nearly five years at Enthusiast Gaming, where she played a pivotal role in expanding the company’s advertising division as EVP, Growth. She oversaw sales, marketing, operations, and strategic partnerships, playing an instrumental part in the company becoming the largest gaming media lifestyle platform in North America with four consecutive years of revenue growth. Amanda pioneered innovative solutions that helped brands tap into the growing influence of gaming culture, focused on content relevance in the gaming ecosystem—spanning esports, content creators, and gaming media platforms—while driving engagement with Gen Z and Millennial audiences.
Amanda is known for her strategic vision, passion for innovation, and hands-on approach to leadership that enables her to break down barriers in order to achieve success. She is highly respected for her ability to be assertive in order to build relationships and create forward-thinking strategies that push the boundaries of what’s possible in advertising.
Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.
Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.
Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.