IAB Mobile Marketplace 2016: Highlights

As Global Head of Product Commercialization, Beau is responsible for bringing Google’s premium video solutions to global markets. This includes partner inventory and O&O (YouTube). He also has oversight of YouTube’s “Partner Sales Program” which enables shared inventory sales between Google, traditional media companies, and YouTube’s multi-channel networks. Previously at Google, Beau led YouTube sales development for priority accounts in the Finance, Auto, Entertainment, and Travel industries. Before joining Google, Beau worked in programming distribution for CBS Television Distribution Group. Beau attended Cornell University and lives in New York City.

As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.

Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.

Josh Chasin joined comScore as Chief Research Officer in May 2007. Prior to that, he owned and operated a media research consultancy, Warp Speed Marketing, whose clients included Arbitron, Scarborough, comScore, Simmons, the Online Publishers Association, the Traffic Audit Bureau, and Project Apollo.
 
Josh is a 36-year market research and audience measurement veteran who has experience in all facets of design, development and implementation of syndicated and custom research. He has been involved in the management and oversight of audience measurement services for TV, radio, newspapers, magazines, out-of-home, and the Internet. He spent 17 years at Arbitron, where he worked in the Statistical Services department and the Advertiser/Agency group before rising to Vice President, Marketing for New Ventures in 1993. He is a past president/CEO of the Simmons Market Research Bureau and of Northstar Interactive, a pioneering online research company.

Josh has a Bachelor of Science degree in Marketing from NYU, and an MBA Cum Laude in Marketing Management from Pace University. He belongs to a number of industry councils and organizations, and is a regular contributor to Mediapost’s Online Metrics Insider column.

Josh was selected one of Advertising Age’s 2012 Media Mavens. His liner notes for the 2004 release, The Allman Brothers: Live at the Beacon Theater earned him a platinum record.

Please follow this link to view Josh’s profile on LinkedIn.

A Southern California native, Travis began his career as a strategic planning analyst in the financial sector, helping his organization leverage untapped customer data to drive smarter, more effective marketing. Working across numerous verticals, his journey has most recently carried him to New York where he serves as Senior Director within the Media Practice at Millward Brown Digital. He lives by the mantra: strong brands have the power to inspire, to motivate and to create meaningful difference. With a focus squarely on Brands, he and his team advise media clients in all stages of growth to navigate, optimize and drive marketing ROI in an ever-evolving digital world.

Chris is a digital advertising and technology expert with a love for mobile, and has been named one of the “Most Important People in Mobile Advertising” by Business Insider, as well as being an Ernst & Young Entrepreneur of the Year Finalist 2 years in a row.  

Chris has been a featured speaker at various global events, including International CES, Cannes 
Lions, Webit, IAB’s Annual Leadership Meeting, dmexco, Web Summit and f.ounders. He is a regular 
contributor to CNBC  & Bloomberg TV via on-screen appearances, is the former co-chair of the IAB 
Social Media committee and Native Advertising Task Force. 

Today Chris is the Head of Global Brand Partnerships at ironSource, a global technology powerhouse that connects people and apps across devices over 6M times a day. Ironsource is headquartered in Tel Aviv and has offices around the world, including SF, China and New York. 

With over a decade of digital industry experience, Jim Daily is an expert in online video advertising. As Teads’ President for the U.S. and Canada, Daily is responsible for running all aspects of the business. As the first official member of Teads’ U.S. operation in 2013, Daily has built strong partnerships with FORTUNE 500 advertisers and top 500 comScore publishers. Previously at Teads, Daily served as Managing Director of North America.

Prior to joining Teads, Daily worked in the Branded Entertainment space at Defy Media, the display space at Undertone and the Radio space at Katz.


Daily graduated from Boston University with a Bachelor of Science in Hospitality Administration and Management.

Benjamin Dick is Global Lead, Data Collaboration & Interoperability at Amazon Web Services (AWS). He drives the development of cloud-based measurement and interoperability solutions for advertising & marketing customers by leveraging privacy-enhancing tools and other technology primitives. Ben brings 15 years of experience from various industry roles. Prior to joining AWS, he served as VP of Product – Privacy, Identity & Addressability at IAB Tech Lab, where he worked closely with ad tech platforms, agencies, and publishers to develop new industry standards aimed at navigating collaboration challenges stemming from emerging privacy laws and broader data deprecation. Prior to joining IAB Tech Lab, Ben was responsible for programmatic trading at GroupM for Nestlé’s 85 brand portfolio across the US, Canada and Mexico. He also developed programmatic and attribution strategies for clients including MasterCard, NBC Universal, Barclays, and Harvard Business School. He lives in Brooklyn with his partner Kate and their Swiss Mountain Dog Billie.

Mark joined Maxus in the spring of 2013 and now guides our client teams and their service delivery. Working with many of the specialists functions in Maxus and GroupM, a key part of his role is to ensure various areas of expertise are infused properly in our efforts.

Previously, Mark served as EVP, Global Director of New Business and Network Development at Havas Digital. As a key member of their corporate team, he was responsible for leading new business efforts on a worldwide level, drawing together local and global team resources for multiple-market pitches. His role was also to set the agenda for the network’s strategy function which led media thought leadership for the broader Havas Media organization. Additional responsibilities included bringing back learning from global
pitches and from across the network and apply it to product development and partnership strategy.

Deeper in his 19-year career in media, Mark worked across planning roles and with all media forms in New York and San Francisco at J. Walter Thompson, Y & R, and Organic. Mark has worked across many
categories including many blue-chip brands such as: Nestle, Purina, Intel, Sprint, Gap Inc., Clorox, Reckitt Benckiser, The Home Depot, Clarins, Barclays, AirFrance and many others.

Robert Gibbs is global CEO of Nomology, the video ad tech platform for advanced contextual advertising. Since his degree in Computer Science, Robert’s mission has been to build a better advertising industry by combining new technology and data with intuitive strategy and design.

Prior to Nomology, Robert held agency leadership positions such as Head of Precision Media at IPG, Global Digital Media at Publicis Groupe, and Chief Digital Officer at Media Assembly. Robert got his start in Advertising when he joined an independent agency in Germany, where he helped turn it into one of the fastest growing agencies in Europe. After working in Singapore and moving to Chicago, Robert then co-founded his own integrated agency. Five years later, he joined Publicis when they established the first Programmatic agency trading desk, VivaKi. The rest is Programmatic history.

Jonah Goodhart is the CEO and Co-Founder of Moat, a New York based Analytics company focused on driving success for brand marketers and premium publishers. Moat is at the forefront of helping shift digital advertising away from impressions and clicks and toward new models of attention. Jonah was the Founding Investor and Board Member of Right Media (acquired by Yahoo!), Founding Partner of WGI Group, and Co-Founder of Billions.org. Jonah was also a member of Mayor Bloomberg’s Council on Technology and Innovation.

Ariane Gut leads Insights and Analytics at Tremor Video. In this role she is responsible for driving the company’s research strategy to illustrate the power of video across screens for brand advertising. She leverages Tremor Video’s vast first-party data, commission original research, and develop third-party partnerships to continue the company’s long-standing heritage of providing actionable insight and inspiration as advertisers and publishers navigate this complex industry. Gut collaborates with all industry organizations, actively participating in industry-wide initiatives and playing a key role in the continued efforts to define standards for video.

Prior to joining Tremor Video, Gut was Vice President of Insights & Analytics at iHeartMedia, Inc. (formerly CCM+E) where she led Digital Analytics measurement and reporting to drive profitability and overall growth of the company. She also held roles at FremantleMedia, a Bertelsmann company, CNN/Turner Broadcasting Inc., and Initiative, an IPG company.

Gut holds a Bachelor’s degree in International Business Law and a Master’s degree in Communication from La Sorbonne University in Paris.

As CEO, Nancy Hall leads the strategy and operations of Mindshare’ s work across the U.S. and Canada, connecting the culture of more than 1,700 people and overseeing the agency’s diverse roster of both domestic and multinational clients—including clients such as Unilever, Discover Financial Services, Ford, Campari, and more.

Hall brings over 20 years’ experience working with best-in-class agencies and brands to her current role. Prior to joining Mindshare, she served as the U.S. CEO for IPG’s Matterkind, driving addressable strategies, data and audience programs, and media activation capabilities for clients across verticals including retail, pharma, beauty, auto, and more.

Noah Heller founded his first startup at 20, working on WAP-based MMO technology. He was a designer and PM for Microsoft’s Xbox Live before leaving to join Activision as Executive Producer for Call of Duty. Later, he joined Atlas Ventures and Polaris Partners where he bootstrapped Vhoto, which was then sold to Hulu in late fall 2015. He is now VP of Partnerships and Emerging Technology at Hulu.

Tyler brings over a decade of experience leading fully integrated accounts across retail, pharmaceutical/healthcare, and tech, with a solid foundation in digital consumer communications. Currently, he manages the Agency’s relationship with the Sherwin-Williams Diversified Brands portfolio. This includes brands such as HGTV Home, Krylon, Minwax, Purdy, and Thompson’s Water Seal. He has worked on various accounts since landing at Deutsch in 2005, including GoDaddy, Lunetsa, Novartis Pharmaceuticals, Unilever Global, Kodak and non-profit work for Live Out Loud, CURE, and The Michael J. Fox Foundation for Parkinson’s. In 2012 he led the Lunesta team to secure pharma’s top award in multichannel marketing in 2012 and in 2010 led the Effie Award winning Kodak “Print and Prosper” campaign.  
 
Before joining Deutsch, Tyler worked with Doner US on launching the interactive marketing initiative for its flagship automotive client Mazda North America. 
 
Outside of the office Tyler is a published writer, advocate and community voice in the ongoing effort to raise awareness, education and prevention of HIV/AIDS.  Speaking at numerous schools, colleges, and with appearances on Sirius Radio’s The Focus Group, Doctors and The Gayle King Show, he has used his own diagnosis and story to raise over $200,000 for HIV/AIDS related causes and served on the Board of Directors for GMHC world’s oldest AIDS Advocacy organization. 
Tyler began his career as a television journalist for ABC news and is a graduate of the University of Georgia. 

Nick Illobre holds responsibilities for developing new Merkle solutions leveraging rich audience data and digital media with Merkle’s Enterprise Strategy Team.  He focuses on ensuring they are innovative and industry-leading solutions that leverage the latest technology innovations and processes, allowing Merkle to deliver on the promise of reaching addressable audience at scale across all the digital channels.  

Before joining the Enterprise Strategy Team, Nick was involved with all levels of program and technology development for media and paid social, including strategy, partnerships, and execution, with a focus on key publisher relationships. He worked with all clients in the digital media portfolio and has worked on strategic tracking and optimization initiatives for companies in a wide variety of industries including Retail, Media, Financial Services, and Insurance. 

Nick has over 8 years of experience working in media and ad-tech and has extensive experience training all levels of expertise in the digital ecosystem.  Prior to Merkle, Nick was Vice President of Solutions Applications at LiveTechnology, Inc. where he led solution scoping and implementation teams that worked with Fortune 500 clients on enterprise application development, cross-channel creative versioning, and systems integration.  Nick holds a BA in American Political Thought from New York University.

George is the Executive Director and Chief Executive Officer of the Media Rating Council (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. His background includes almost 30 years of experience in media research auditing, oversight, and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls, and information systems in internet, multimedia, print, radio, and television measurement services.

Eric John leads the IAB Media Center, a dedicated unit within the IAB whose mission is to simplify the video and audio supply chain, providing best practices and education for brands, agencies, and media companies. Eric drives the center’s efforts in the development of market-making research, industry standards, best practices and buyer/seller terms and conditions. Before joining the IAB, Eric served as VP of Digital Services and Strategy at the Alliance for Audited Media and as Global Director of Publisher / Developer marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, L’Oréal, GM, Audio and Nikon. Eric began his career at internet advertising pioneer DoubleClick (Google) where he led product development and marketing within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program.

As the Director of the IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role to the mission to grow the mobile interactive industry. He manages many of the IAB’s mobile standardization, best practices, and research projects; provides advice for both buyers and sellers of mobile ; and oversees the IAB’s Mobile and Tablet.

Joe served the IAB’s Director of Research from Sept. 2007-Dec. 2010. During his IAB career, he has led IAB projects including standards for mobile rich advertising and guidelines for mobile web ad impression counting.

Prior to the IAB, Joe had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity 2000.

Joe holds an MA from the Fletcher of Law and Diplomacy at Tufts and a BA from Columbia.

As the vice president of sales strategy for The Weather Company, an IBM Business, Kristen Leone oversees a team of vertical industry experts in Auto, CPG, Retail, Insurance, Pharmaceuticals, who work cross-functionally to shape core solutions and identify opportunities to maximize revenue.

In her role, Leone works closely with ad sales leadership to inform go-to-market strategies by vertical, and is responsible for delivering ongoing account segmentation, vertical insights, and training for the global ad sales organization.

Previously, Leone co-founded JOOR, a venture-backed global fashion marketplace for wholesale buying. During her tenure at JOOR, she managed the product technology roadmap, developed and implemented sales strategy for outreach to designers, and established the go-to-market brand positioning.

Leone also served as the director of strategic development & partnerships at WebMD. At WebMD, she delivered over $25MM in sales revenue from key clients that included L’Oreal, Colgate, Unilever, J&J, and Sanofi-Aventis, and was selected as the top sales leader for three consecutive years. Leone has also held marketing positions at General Mills, Pfizer, and Arrowsight.

Leone received a bachelor’s degree in psychology from Princeton University and a master’s degree in marketing from University of Pennsylvania, The Wharton School.

Rebecca Mahony is the Chief Marketing Officer at Teads, the inventors of outstream video advertising and a global monetization platform for publishers, where she is responsible for supervising the company’s global marketing, communication, and publicity initiatives. Best known for its inRead advertising technology, which places video ads in the heart of premium editorial content, like Forbes, The Washington Post, Reuters and Slate, Teads is one of the fastest growing companies in its space, with 26 offices across 18 countries and over 400 employees.

In order to establish and grow the Teads brand in North America, Mahony left her life, connections and home in London behind to tackle New York City. Hitting the ground running, within just a few months of her US arrival, Mahony had not only produced tremendous industry events and activations on Teads’ behalf, but was also officially recognized as a 2015 New York Woman of Influence – an honor presented for her continual commitment to mentor, inspire and encourage female professional development.

Prior to working at Teads, Mahony acquired over ten years of online marketing experience, managing the international and digital thinking of iconic brands, like NetJets, McDonalds, and SONY. Proudly possessing a degree in History from the Nottingham Trent University and a former semi-professional tennis player, Mahony champions all forms of education as critical to any working professional or environment.

As head of Life+ and Mobile at Mindshare North America, Malmad helps brands understand the opportunity that wearable technology presents and in addition pioneers the latest programs in mobile technology. Throughout his career, Malmad has showcased his passion for digital. His mobile first view drives strategy and innovation across the Mindshare NA client base. 

Malmad joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, Jeff build integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T and Yahoo!.

Malmad holds a BA from Ohio State University and is a member of the 4As Mobile Task Force.

Sherrill Mane joined the IAB in 2007 as our first SVP Industry Services. Sherrill has led industry efforts to establish metrics and build measurement systems that facilitate the growth of interactive media. Sherrill is responsible for numerous IAB initiatives, including fostering greater awareness of interactive advertising opportunities in the traditional media agency community. She oversees the creation of market-making research and the collateral materials associated with findings that grow the business. Since 2011, Sherrill has been the IAB lead on the groundbreaking cross ecosystem collaboration with the agencies (4A’s) and marketers (ANA) known as Making Measurement Make Sense (3MS). Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as Senior Vice President of Market Strategy. Earlier in her career, she held diverse positions at Nielsen Media Research and Group W Satellite Communications. Sherrill draws on her experience in TV and digital sales marketing to lead IAB’s Sales Executive Council. She holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media.

In 2012, Sherrill was named a Media Maven by Advertising Age.

Pete has worked in digital ad operations and technology for over 15 years. He started his career in London before joining Vibrant Media as an early member of the U.S. team, going on to play an integral role in their emergence as a native advertising market-leader. More recently Pete has been focused on mobile, first with AT&T AdWorks and more recently at Shazam where, in addition to overseeing Ad Ops and Client Services, Pete is responsible for ad technology and has successfully established programmatic as a core component of Shazam’s advertising strategy.

Stacy Minero is a seasoned strategist with18 years experience helping brands maximize their efforts in content and communication. At Twitter Stacy leads the Content Planning team which helps marketers build insight based content strategies that drive brand and business value. Her team leads The Planning Studio, interactive sessions designed to help the Fortune 100 ‘win the moment’ on Twitter.  She also collaborates with Creative agencies to help them build best in class content for Twitter.

She previously led the content strategy practice at Mindshare and oversaw Communication Planning for American Express with a focus on creative media solutions.  Earlier in her career Stacy worked as a Strategic Planner on P&G, Coca-Cola and Hershey.

In 2013 Stacy was named by Adweek as a Media All-Star and was a recipient of 212 NYC’s thought leadership award in 2014. She is also a contributor to Adweek and writes about the future of content (6 Trends Shaping Video Content Today and 10 Trends Shaping the Future of Branded Content

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Kerry works with leading brands to define and execute marketing strategies across all channels. He currently manages a nine-figure portfolio of accounts across the telco and media verticals. Prior to his current role, Kerry founded and led Epsilon’s Advanced Digital Solutions practice, which focused on helping brands take an omnidata approach to digital media. He has over 20 years experience in omnichannel marketing across multiple industries, including telcom, financial services, retail, and B2B. He specializes in marketing innovation, having launched a series of successful new products and marketing programs, and holds a patent for privacy-safe online marketing.  

Prior to joining Epsilon, Kerry built several critical businesses at BellSouth / AT&T, including: Brand’s first omnichannel media optimization tool, industry’s first outbound save desk, revamped Customer Acquisition Marketing Group, and led initial go to market for digital TV service. At Equifax, Kerry led several new business incubation efforts, including: Identity Management Practice and Fraud Solutions Group. His final role was the turnaround of the Marketing Services business, which culminated in the successful sale of that unit to Epsilon. 

Kerry holds an MBA from Emory University’s Goizueta Business School. In his free time, he enjoys kayaking, cooking, writing, and having his expectations dashed by Atlanta sports teams.

Lee is a Sherpa-inspired leader (who has been to Everest, twice) who cultivates high-performing, cross-functional teams to transform industries. He’s using his Chief Marketing Officer experience to build the next generation of beloved brands and business.

Lee focused on brand building (including naming), revenue growth, change management, strategy, digital, innovation, data-driven performance marketing, omni-channel media, creative, content, product, sponsorships, partnerships, influencer and experiential initiatives.

Lee has Managed teams of up to 50 people and budgets up to $100M to support $5B in revenue for iconic global brands and early stage B2C and B2B companies:
• Startups: Doubleclick’s first CMO, took public raising $270M and later sold to Google for $3.2B
• Agencies: CEO of Digital Pulp grew to a Top 50 Digital Agency
• Fortune 50: Marketing Leader for MINI (BMW Group), the iconic car brand. Lee was part of the leadership team that transformed the company into one of the most valuable brands in the world.

Lee is serving as Fractional CMO in: Cannabis, FinTech, Real Estate, Grocery delivery, Media, DTC, Ad Tech, including B2C and B2B.

Lou Paskalis is the Senior Vice President, Enterprise Media Executive, for Bank of America. He is responsible for leading a team of communications professionals in developing and implementing comprehensive media strategies to drive enterprise business objectives. Paskalis oversees media strategy and investment across traditional, digital and social channels with an eye toward driving innovative solutions across lines of business. He is tasked with identifying and delivering opportunities to leverage customer insights and industry best practices in the rapidly evolving communications landscape. He leads the team that delivered a game changing real-time 360 degree program around the World Economic Forum which leveraged the bank’s extensive original content assets. He also lead the paid media strategy for the bank’s highly successful (RED) partnership that combined the universal appeal of U2 with the cultural moment of the Super Bowl and harnessed the power of the Twitter, iAd, ClearChannel and Facebook platforms in original ways that lead to the program being recognized with a Bronze Medal for Media at the 2014 Cannes Advertising Festival.

Prior to joining Bank of America, Paskalis was the Vice President of Global Media, Content Development and Mobile Marketing at American Express where he lead innovative, cross-channel communications and engagement initiatives for the American Express brand and core U.S. product portfolios, as well as mobile marketing.

During his tenure at American Express, Lou created and launched their interactive branded TV channel to 60 million U.S. homes making Amex the first brand to have a dedicated television channel. In addition, he forged the first T-Commerce programs in partnership with NBC and FOX, which enabled consumers to purchase featured products in real-time while watching their favorite network shows. Paskalis is a three time recipient of the American Express Chairman’s Award for Innovation.

Paskalis also lead communications planning for the annual Small Business Saturday campaign, which was awarded the Grand CLIO in the Content and Contact category, the CLIO Special Award for Facebook Integrated Media and the Gold CLIO for Interactive/Social Media in addition to multiple MIXX awards. Some of his earlier achievements at Amex included a strategic partnership with NBC News that lead to the creation of Your Business, a weekly news program that serves the small business community and is the longest running program on MSNBC.

Paskalis holds an MBA in finance and marketing and a B.S. in business management from the University of Notre Dame. He lives in Manhattan where he indulges his passion for bike riding, travel, fine wine and Formula One motor-racing. He is a board member of the Mobile Marketing Association and a jury member of the IAB MIXX Awards.

Kristen has experience planning integrated campaigns for multiproduct brands on a national and local scale across traditional and nontraditional media. She has worked on a variety of accounts across financial services, retail, and non-profit charities, including PNC Bank and Tiger Woods Foundation. Currently Kristen helps manage the Sherwin Williams Diversified Brands Division, where her collaborative role has contributed to synched efforts across agency departments to deliver innovative client solutions and first to market opportunities.

Kristen graduated from University of Illinois at Urbana-Champaign with degrees in Advertising, Art History and Business. When she’s not working, she enjoys golfing and cooking her way through The New York Times.

As Director of Technical Standards at IAB Tech Lab, Brendan oversees the development of standards-track documents that aim to bring efficiencies to the market. His current focus is on the development of LEAN and DEAL guidance in response to ad blocking, as well as efforts tackling malware and fraud through the Trustworthy Accountability Group (TAG). Brendan joined the internet revolution in 1998 with MediaHouse, a web analytics and network monitoring company sprung from the ashes of the BBS industry, and worked with Microsoft in their data collection and behavioral targeting branch.

Jodie Sasse is responsible for leading Partner Success within the Watson Ecosystem. 
Her primary responsibility is to ensure that Ecosystem Partners are successful in their cognitive journey and launch of a transformative solution in market.

Prior to Watson, Jodie created a leadership development program focused on developing sales fundamentals, industry and buyer insight, and solution selling expertise. The curriculum philosophy leveraged case studies, team-based projects, and business rotations to reinforce traditional classroom and e-learning methods. This program is now a centerpiece for Millennial talent development within the Watson business.

Jodie has been with IBM for over 15 years and has held a variety of leadership roles which has given her broad focus and sales leadership responsibilities around the IBM portfolio and industries.

Prior to IBM Jodie worked in finance at Allied Domecq and Tucker Anthony. She has a BS in Finance / Economics from Syracuse University and a MBA from Suffolk University.

A veteran marketing and digital media executive, Ken has been actively involved in the development of mobile as a media platform since 2002. Having held senior leadership roles at national advertising agencies, a Fortune 500 company and emerging media organizations, Ken truly brings a 360-degree view of the marketing and media landscape to Zumobi.

As Chief Executive Officer, Ken leads an experienced team in the development and growth of Zumobi’s mobile media business. Prior to Zumobi, Ken was Vice President of Advertising and Media at AT&T Wireless, where he developed a number of innovative marketing programs to stimulate consumer adoption of mobile content and applications.

One of his most successful programs was the American Idol media sponsorship, where he was the driving force behind an integrated marketing campaign widely recognized as the seminal event that popularized text messaging in the United States. Earlier, Ken was Founder and Vice President of Marketing at Fizzylab, an early entrant in the contextual search and advertising space.

By developing marketing programs and partnerships with leading digital media companies, Ken helped grow Fizzylab from a garage start-up to a company with more than 50 media clients in just 15 months. Ken began his career in the advertising business and held senior management roles at national advertising agencies including McCann-Erickson and Rubin Postaer and Associates (RPA). During this time, he led the development of advertising and branding campaigns for leading consumer companies including The Walt Disney Company, Hitachi, Washington Mutual Bank, WebTV and Domino’s Pizza, among others.

Ken graduated from the University of Washington with a B.A. in marketing. He is on the IAB Native Advertising Task Force and is a member of the WINMEC Media and Entertainment Advisory Board at UCLA.

Eva Wu is a Senior Manager of IAB’s Mobile Marketing Center of Excellence. She facilitates the growth of mobile marketing by managing working groups and committees that aim to solve mobile’s greatest challenges. Currently, Eva leads the IAB’s tablet committee, local advertising committee and mobile location data working group. Prior to joining the IAB, Eva was the associate product manager of mobile and emerging products for Xaxis.