Discussion Topics
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Addressability Solutions
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Accountability Platform
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Global Privacy Platform
The IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday, March 24 from 2:00 PM to 4:30 PM ET. We will take a deep dive into the portfolio of solutions that are currently available for public comment and meant to be finalized and adopted during 2021. Learn how to address the loss of third-party cookies and identifiers with privacy-preserving addressability solutions via new industry standards and industry accountability.
In this webinar, we will cover technical details of these new initiatives in support of our engagement with the Partnership for Responsible Addressable Media (PRAM), how you (as a product / engineering leader or other stakeholder) can provide feedback, and what you’ll need to do to integrate these standards/solutions across your portfolio, in conjunction with policy and business colleagues.
For the first of the roadshow series we will be focused on the new portfolio of standards for addressability, accountability and global privacy that were released for public comment on March 9th, 2021. Each of the three topic areas will center on how we got here, what the working groups have designed, and how we think these designs help the market set itself up sustainably.
It’s time to lean into major industry changes and to learn how to prepare your company for the new normal!
Airey is the Director, Product Management, Privacy at TripleLift where he oversees the team responsible for defining and executing the company’s product and go-to-market strategy for privacy and identity solutions. Airey plays a major role in TripleLift’s product development for post-third party cookie solutions, including identity, contextual, and Privacy Sandbox solutions.
Prior to TripleLift, Airey led business and product development teams for consumer internet and SaaS products. Most recently, Airey was the Head of Product of Quantcast, where he focused on developing product and business solutions at the intersection of privacy and advertising.
Airey is involved in a number of industry trade groups including IAB Tech Lab, Prebid.org and W3C, and has contributed to establishing various best practices and protocols for privacy and identity including Project Rearc.
When Airey is not diving into the latest privacy policy changes, you can find him trail running, backpacking and eating his way through Southern California.
Andrew Baron has been working in the media and technology industries for over a decade. He joined PubMatic in 2012, holding roles in product, engineering, operations, and corporate strategy. In 2016, Andrew was appointed to vice president of marketplace, where he is responsible for PubMatic’s growth initiatives, machine learning, and monetization.
Prior to PubMatic, Andrew began his career at Microsoft as part of an early talent development program for finance & strategy. As a strategy manager, he was part of the team responsible for guiding Microsoft’s investments into its multi-billion dollar advertising business.
Andrew holds a bachelor’s in business administration from University of Michigan.
Sonia has been passionate about the Internet and its forward movement in Canada from the start. Bringing 20 years of experience touching virtually every aspect of digital marketing, she brings a well-rounded perspective to support the best interests of IAB Canada’s tripartite organization and its members.
Sonia has led global digital strategy initiatives for international brands including Gillette, Heineken, General Motors, RBC, Coca Cola and Spin Master Toys. Her work has included every discipline of online media and her specialities range from performance marketing to social media strategy and start-up strategy. She has also consulted industry associations and many publishers to help navigate the disruptive media landscape.
Her passion for the industry continues in the role of President of the Interactive Advertising Bureau of Canada where she continues to help drive the industry forward and put Canada on the global stage for online media innovation.
As the Chief Connectivity & Ecosystem Officer at LiveRamp, Travis Clinger leads activation partnerships spanning martech, commerce, customer service, along with the company’s global digital advertising ecosystem strategy: driving strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability and activations products and initiatives.
As Global Chief Digital Responsibility and Public Policy Officer, Sheila leads the global data policy and digital responsibility strategies for Kinesso, ensuring that data and digital technology are used ethically and accountably across the enterprise and with IPG clients. This means ensuring data and tech are used in ways that serve people. She helps ensure practices operating at the leading edge of digital technology are consistent with principles of responsible, respectful, proportionate and fair data use. Sheila is responsible for public policy engagement with regulators, policy groups, clients and other key stakeholders globally, advocating for ethical advertising and marketing practices, in ways that earn trust. She is an advisor on the development and deployment of Kinesso’s data-driven and digital solutions and services. She is a trusted thought partner, advisor, and reputational champion for IPG companies.
Ms. Colclasure is a recognized global thought leader on applied data ethics, accountable data governance and human-centered digital responsibility. Sheila has extensive knowledge of laws and societal expectations governing the collection and use of information, with particular depth in the rapidly evolving data-driven advertising and marketing ecosystem and ethical AI. She is continuously sought out by policy makers, regulators and government agencies for her views on data integrity and how to address the complexity of operationalizing and harmonizing next-generation data governance for the global digital data-driven ecosystem. Sheila is a Presidential Leadership Scholar and was recognized by CSO as one of the “12 amazing women in security” (2017.)
She is a frequent speaker and media interviewee and has advanced data leadership and policy with the marketplace, regulators and lawmakers in many fora, including the U.S. HHS Datapalooza, Attorney General Alliance, Dublin Tech Summit, Global Data Transparency Lab, Information Accountability Foundation (IAF) Digital University for Regulator Series, and Ibero-American Data Protection Network. Sheila has presented key talks at global events for the Consumer Electronics’ Show, Forrester, adExchanger, International Association of Privacy Professionals, Healthcare Information and Management Systems Society, Digital Advertising Alliance, OutSell DataMoney, ShopTalk, Philly Phorum, American Bar Association and the Marketing Sciences Institute.
Sheila serves on the advisory board of the IAF and is corporate liaison to several industry standards-setting groups.
Prior to joining IPG Kinesso, she was the Acxiom Global Chief Data Ethics Officer and Public Policy Executive, Manager of Congressional and Political Affairs for the American Institute of Certified Public Accountants in Washington, D.C., and Staff Assistant in the U.S. Senate. Sheila has a master’s degree in communications, specializing in business and political communication.
Alex is a product manager on the Privacy Sandbox team at Google. Prior to Google he co-founded Coir, an ads privacy learning platform, led privacy and addressability standards making at IAB Tech Lab, and held product management roles overseeing privacy, ad creative, video ad serving and more at AppNexus/Xandr. Insider named him one of “14 experts from companies like Google and The Washington Post who are determining the future of digital advertising.”
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Benjamin Dick is Global Lead, Data Collaboration & Interoperability at Amazon Web Services (AWS). He drives the development of cloud-based measurement and interoperability solutions for advertising & marketing customers by leveraging privacy-enhancing tools and other technology primitives. Ben brings 15 years of experience from various industry roles. Prior to joining AWS, he served as VP of Product – Privacy, Identity & Addressability at IAB Tech Lab, where he worked closely with ad tech platforms, agencies, and publishers to develop new industry standards aimed at navigating collaboration challenges stemming from emerging privacy laws and broader data deprecation. Prior to joining IAB Tech Lab, Ben was responsible for programmatic trading at GroupM for Nestlé’s 85 brand portfolio across the US, Canada and Mexico. He also developed programmatic and attribution strategies for clients including MasterCard, NBC Universal, Barclays, and Harvard Business School. He lives in Brooklyn with his partner Kate and their Swiss Mountain Dog Billie.
Steve is Head of Partnerships at Permutive, developing partnerships and strategy for this next generation data platform, built to explode publisher revenue in a world without cookies. He also chairs the Prebid Taxonomy Taskforce, igniting progress on the new taxonomy protocol for first party data in the bidstream. Before joining Permutive, Steve was Head of Global Publisher Strategy at LiveRamp.
As President & CEO of NAI, Leigh Freund leads the organization’s growth and helps set the agenda and strategic priorities. Leigh joined NAI in 2015 after an eleven-year career at AOL Inc., where she served as vice president & chief counsel for global public policy.
Leigh brings more than a decade of substantive expertise in privacy, advertising, and public policy in the digital sector to her work at NAI. She has first-hand knowledge of the tremendous contributions third parties have made in the digital advertising space and she is a passionate believer in strong self-regulation.
During her time at AOL, Leigh led the company’s public policy efforts and was a leading voice on global digital and technology policy. Prior to that role, Leigh headed up the AOL advertising legal team and worked with AOL’s privacy team to promote and develop responsible use and collection of data, and ensure compliance with the industry’s self-regulatory programs.
Before joining AOL in 2004, Leigh worked at K&L Gates and on Capitol Hill with Rep. Fred Upton from her home state of Michigan.
Leigh holds an undergraduate degree in political science from Kalamazoo College and a J.D. from Georgetown University. She is an active participant in several industry organizations devoted to compliance with key regulatory initiatives and principles, including the Interactive Advertising Bureau (IAB) and Digital Advertising Alliance (DAA).
Michael Palmer is originally from a small town in upstate New York. As an undergraduate at Vassar College he majored in history and political science and holds advanced degrees from Cornell, Harvard and the Stern School of Business. Prior to settling into a career in software development, Michael had previously worked a wide variety of jobs, including being a college lecturer, a wilderness guide and a factory shift manager. After working for several years as a software product manager for a clinical trial software, Michael helped found a small business intelligence company, where he ran operations. After selling and successfully exiting this company, Michael joined Xaxis and then GroupM where he has worked for the last five years in several technology-related roles. He is currently GroupM’s Global VP for Emerging Technologies where he is active in guiding innovation strategy. He has served co-chair of the IAB Tech Lab’s Blockchain Working Group for two years and currently represents GroupM & WPP on the IAB Tech Lab’s Board of Directors. Michael is also an active member of the Tech Lab’s project Rearc for identity and he regularly represents GroupM and WPP’s interests in technical matters with the 4As and the W3C.
Alessandro Pireno is the VP of Product for HUMAN’s advertising products. His remit is to provide the best-in-class fraud protection to the digital advertising community. Alessandro believes that fraud is one of the biggest obstacles to providing an equitable and safe internet for its advertisers, publishers and most importantly consumers. In the past, he has been an engineering, sales, and product leader within Omnicom Media Group, GroupM, and Snowflake computing. Alessandro holds an MBA from Columbia University; attended Caltech and NYU Poly where received an BS in Physics.
Kanishk Prasad is a lead product management director at The Trade Desk. In this role, Kanishk focuses on Unified ID 2.0 and other identity solutions for the open internet. Prior to joining The Trade Desk, he previously worked at Microsoft and Facebook.
Kanishk holds a bachelor’s degree from the University of Waterloo and lives in Seattle with his family.
Steve is the Senior Vice President, Product and General Manager for Neustar’s Customer Experience LOB, a core part of the Neustar Marketing Intelligence Platform. With a deep technical background and extensive domain knowledge, Silvers is a leading force in global mar tech and ad tech product development.
Steve came to Neustar through the acquisition of Aggregate Knowledge, where he was responsible for much of the differentiating product work behind the IDMP platform including attribution, privacy & compliance, identity resolution and the use of machine learning and artificial intelligence.
With a BS in Computer Science from the University of Michigan and an early career as an engineer, Steve is at home solving complex technical issues with engineering teams. He is a strong leader, an experienced public speaker and an avid sailor.