Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow on Wednesday, May 19 at 2PM ET/11AM PT. We will take a deep dive into the new portfolio of proposed standards and guidelines for addressability, accountability, and privacy. And we will discuss further how they each impact your business so that you can educate and prepare your teams for the implementation of these specs and guidelines as we work to finalize them. The IAB Tech Lab team and industry experts will discuss details, adoption readiness, suggest some best practices, and address the feedback received so far in the review process of these draft documents:
Join us to get the full understanding of how everything will play together with commercial solutions, to ask your questions, and to get ready to plan and implement in your products. It’s time to participate in this major industry change and to learn how to prepare your company for the new norm in 2021!
Jordan Abbott is Chief Privacy Officer of Acxiom. Prior to serving in his current role, Abbott was an information privacy attorney for the company.
Abbott advises key stakeholders on legal, data governance and compliance policy as well as handling government relations, where he provides strategic insight on proposed legislation at the state and federal levels.
In his time at Acxiom, Abbott has made significant contributions to Acxiom’s approach to data governance and industry leadership in ethical data use. He has been instrumental in guiding the organization through the continued implementation and evaluation of GDPR regulations and is responsible for coordinating the Privacy Shield compliance for international data transfers. Additionally, he has been a highly regarded expert and advocate for federal consumer privacy legislation and is leading all strategic preparations for the California Consumer Privacy Act before it goes into effect in January 2020.
Prior to joining Acxiom, Abbott was in private practice from 1998 to 2001. Previously, he served as an Assistant Attorney General of Arkansas in the Consumer Protection Division from 1991 to 1998. As a result of his service in the office, the Abbott Award for Outstanding Service was named in his honor.
Abbott is well-credentialed in the data privacy field, holding certifications from the International Association of Privacy Professionals, being a certified privacy professional for the U.S. and Europe, and being certified in privacy program management. He previously served as President of the Coalition for Sensible Record Access and currently sits on the DMA Data Ethics Operating Committee. Abbott is also a frequent speaker at industry events including DMA, IAPP and DAA.
Abbott graduated Rhodes college in Memphis where he earned his degree in history. He also graduated from the University of Arkansas School of Law.
Paul is the Chief Strategy Officer at CafeMedia, the world’s largest ad management service, providing the technology and services that help the highest quality publishers grow their businesses and maximize success. The company serves over 3,000 independent publishers whose distinctive voices are shaping the open web. The company’s collective of creators reaches more than 160 million monthly unique visitors, ranking as the 11th largest digital entity and as #1 in Food, Family, and Home.Paul focuses on new product innovation, strategic partnerships, and corporate development at CafeMedia. During his time at CafeMedia, he led the company’s transition to a programmatic-first approach, spearheaded the early adoption of header bidding, and directed the transition to a publisher services model. Paul has worked in digital media and advertising since the mid-90s, starting a major video game publisher out of his parent’s basement. He worked for early internet pioneers including USWeb/CKS and CMP Media.
As the Chief Connectivity & Ecosystem Officer at LiveRamp, Travis Clinger leads activation partnerships spanning martech, commerce, customer service, along with the company’s global digital advertising ecosystem strategy: driving strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability and activations products and initiatives.
Alex is a product manager on the Privacy Sandbox team at Google. Prior to Google he co-founded Coir, an ads privacy learning platform, led privacy and addressability standards making at IAB Tech Lab, and held product management roles overseeing privacy, ad creative, video ad serving and more at AppNexus/Xandr. Insider named him one of “14 experts from companies like Google and The Washington Post who are determining the future of digital advertising.”
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Benjamin Dick is Global Lead, Data Collaboration & Interoperability at Amazon Web Services (AWS). He drives the development of cloud-based measurement and interoperability solutions for advertising & marketing customers by leveraging privacy-enhancing tools and other technology primitives. Ben brings 15 years of experience from various industry roles. Prior to joining AWS, he served as VP of Product – Privacy, Identity & Addressability at IAB Tech Lab, where he worked closely with ad tech platforms, agencies, and publishers to develop new industry standards aimed at navigating collaboration challenges stemming from emerging privacy laws and broader data deprecation. Prior to joining IAB Tech Lab, Ben was responsible for programmatic trading at GroupM for Nestlé’s 85 brand portfolio across the US, Canada and Mexico. He also developed programmatic and attribution strategies for clients including MasterCard, NBC Universal, Barclays, and Harvard Business School. He lives in Brooklyn with his partner Kate and their Swiss Mountain Dog Billie.
Stephanie Hanson is the Offering Manager of OneTrust, the most widely used privacy, security and governance technology platform. In her role, Hanson oversees the OneTrust Platform’s products across web, mobile and OTT/CTV, working with emerging and enterprise companies on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including CCPA and GDPR. Hanson has publicly spoken on a variety of privacy, security and marketing topics, providing deep insight into regulatory issues and practical approaches to marketing compliance for advertisers and publishers. Hanson is a Certified Information Privacy Professional (FIP, CIPP/E, CIPM) and holds a B.S. in Computer Science from the Georgia Institute of Technology.
Scott joined ID5 in April 2018 and is the Co-founder and SVP, Customer Operations and Product. He works closely with customers to understand their challenges with identity, then designs product and services solutions that will benefit platforms, publishers, and consumers.
Prior to ID5, Scott spent almost 8 years at AppNexus where he led Services and Product Teams. While at AppNexus, he led the team that built Prebid.js, managed the technical and product deliverables for AppNexus’ most strategic client, and ran several product capabilities
Eliza Nevers drives Lotame’s global strategy and product roadmap to serve the evolving data enrichment needs of marketers, agencies, and publishers. Fluent in the full product life cycle, from strategy to development and build, she brings nearly two decades of hands-on experience in tech to her role as SVP, Product at Lotame. Prior to her tenure, Eliza served as VP Product for Verizon Media. During her 12+ years there, she steered the development and launch of AOL’s first DSP, SSP and DMP, driving the evaluation and product integration of multiple strategic acquisitions as well as developing and launching AOL’s unified Advertising platform, ONE by AOL for Advertisers. Most recently, Eliza launched her own consulting business where she defined product strategy and product development agile processes for various companies in and out of adtech. Eliza holds a B.S. in Engineering and an M.S. in Engineering Management both from Duke University.
John has been a leader in digital media technology for over 20 years and brings significant experience and a long track record of success. He joined PubMatic in 2017 as VP, Engineering and was responsible for the product vision and technical execution of SDK and Unified Ad Server technology. In his current role of Chief Technology officer, John is responsible for establishing the company’s technical vision and positioning PubMatic for future growth.
John previously served as vice president of engineering at DoubleClick. At that time, DFP was a new product, with one customer. During John’s tenure, they experienced growth to over 3,000 publishers worldwide. In addition to delivering DFP, John was responsible for delivering DFA and DartMail. John was also in charge of the development for NetGravity’s on-prem ad server system after the merger. At DoubleClick, John began and grew the product management function.
After DoubleClick, John joined adMarketplace as COO & CTO, where he was in charge of product management. While there, John created and delivered eBay Keywords, in partnership with eBay. John then joined NYC-based ad network Undertone as CTO. At Undertone, John created the ad server to support their rapidly growing business. John also built and delivered the extensive video and rich-media ad system that Undertone was known for.
Prior to PubMatic, John was CTO at Vungle. At Vungle, a large CPI-based in-app video ad network, John was able to overhaul the infrastructure, enabling the company to fulfill its ambitious growth trajectory. John also delivered a new SDK that was MRAID compatible, providing the flexibility to empower the in-app video user experience.
John is a graduate of Columbia University.