IAB Tech Lab Addressability System Designs: Moving from Strategy to Implementation. It’s time to build!

Lisa Abousaleh is currently Chief Client Officer at Neutronian, a SaaS company providing the industry’s most comprehensive, independent verification of data transparency, quality and performance. In this role, she works with data providers that are going through the Neutronian certification process and oversees the execution of performance evaluations post-certification. She also works with the marketers and agencies that are leveraging Neutronian to validate their data partnerships.

Previously she held various leadership positions at Comscore across the partnership/account management, customer success and research teams. Her most recent role at Comscore was VP of Ad Platform Partnerships where she was responsible for securing and managing relationships with various ad tech platforms (DSPs, DMPs, etc.) in order to enable Comscore data for campaign activation. Prior to Comscore, she worked at J.D. Power and Associates conducting syndicated customer satisfaction studies and custom research projects.

She holds an MBA from DePaul University and a Bachelors of Science in Marketing from Oakland University.

Paul is the Chief Strategy Officer at CafeMedia, the world’s largest ad management service, providing the technology and services that help the highest quality publishers grow their businesses and maximize success. The company serves over 3,600 independent publishers whose distinctive voices are shaping the open web. The company’s collective of creators reaches more than 170 million monthly unique visitors, ranking as the 8th largest digital entity and as #1 in Food, Family, and Home.

Paul focuses on new product innovation, strategic partnerships, and corporate development at CafeMedia. Paul is a board member of the IAB Tech Lab and has worked in digital media and advertising since the mid-90s, starting a major video game website out of his parent’s basement.

Casey works on Meta’s efforts to collaborate effectively with the advertising ecosystem on standards and solutions related to privacy. Casey joined Meta in 2014 and led strategic data and measurement partnerships prior to her work on privacy. Casey holds her Masters in Business Administration from the University of Virginia and her Bachelor of Arts from Bucknell University.

Robin Berjon is an expert in Web technology with over two decades’ worth of experience in both Web development and driving standardisation efforts, notably within W3C. He is in charge of data governance at The New York Times where he works on advancing privacy and imagining a capture-resistant future of the Web.

As the Chief Connectivity & Ecosystem Officer at LiveRamp, Travis Clinger leads activation partnerships spanning martech, commerce, customer service, along with the company’s global digital advertising ecosystem strategy: driving strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability and activations products and initiatives.

Alex is a product manager on the Privacy Sandbox team at Google. Prior to Google he co-founded Coir, an ads privacy learning platform, led privacy and addressability standards making at IAB Tech Lab, and held product management roles overseeing privacy, ad creative, video ad serving and more at AppNexus/Xandr. Insider named him one of “14 experts from companies like Google and The Washington Post who are determining the future of digital advertising.”

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Benjamin Dick is Global Lead, Data Collaboration & Interoperability at Amazon Web Services (AWS). He drives the development of cloud-based measurement and interoperability solutions for advertising & marketing customers by leveraging privacy-enhancing tools and other technology primitives. Ben brings 15 years of experience from various industry roles. Prior to joining AWS, he served as VP of Product – Privacy, Identity & Addressability at IAB Tech Lab, where he worked closely with ad tech platforms, agencies, and publishers to develop new industry standards aimed at navigating collaboration challenges stemming from emerging privacy laws and broader data deprecation. Prior to joining IAB Tech Lab, Ben was responsible for programmatic trading at GroupM for Nestlé’s 85 brand portfolio across the US, Canada and Mexico. He also developed programmatic and attribution strategies for clients including MasterCard, NBC Universal, Barclays, and Harvard Business School. He lives in Brooklyn with his partner Kate and their Swiss Mountain Dog Billie.

Steve is Head of Partnerships at Permutive, developing partnerships and strategy for this next generation data platform, built to explode publisher revenue in a world without cookies. He also chairs the Prebid Taxonomy Taskforce, igniting progress on the new taxonomy protocol for first party data in the bidstream. Before joining Permutive, Steve was Head of Global Publisher Strategy at LiveRamp.

As President & CEO of NAI, Leigh Freund leads the organization’s growth and helps set the agenda and strategic priorities. Leigh joined NAI in 2015 after an eleven-year career at AOL Inc., where she served as vice president & chief counsel for global public policy.

Leigh brings more than a decade of substantive expertise in privacy, advertising, and public policy in the digital sector to her work at NAI. She has first-hand knowledge of the tremendous contributions third parties have made in the digital advertising space and she is a passionate believer in strong self-regulation.

During her time at AOL, Leigh led the company’s public policy efforts and was a leading voice on global digital and technology policy. Prior to that role, Leigh headed up the AOL advertising legal team and worked with AOL’s privacy team to promote and develop responsible use and collection of data, and ensure compliance with the industry’s self-regulatory programs.
Before joining AOL in 2004, Leigh worked at K&L Gates and on Capitol Hill with Rep. Fred Upton from her home state of Michigan.

Leigh holds an undergraduate degree in political science from Kalamazoo College and a J.D. from Georgetown University. She is an active participant in several industry organizations devoted to compliance with key regulatory initiatives and principles, including the Interactive Advertising Bureau (IAB) and Digital Advertising Alliance (DAA).

Tom joined Havas Media in 2011 as a founding member of the Havas UK programmatic team, where he traded on some of the first DSPs in the industry. In 2015, Tom moved to Chicago to oversee campaign management for North America and has worked on a range of accounts including Sanofi, NFL, LVMH, Tracfone, Sears, Reynolds, Dish and Hyundai/Kia.

As SVP Group Director, Investment Operations, Tom is responsible for technology and activation channel strategy, supporting 10 incredibly talented senior team members in Chicago, New York, Boston, and Miami across the agency’s core investment channels.

Outside of work, Tom is a keen sailor and is part of a competitive team of 12 that races on Lake Michigan.

Tom graduated with a Master of Engineering from the University of Bristol, UK.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Michael Kleber is a Principal Software Engineer at Google and technical lead for Chrome’s Privacy Sandbox effort. He has been at Google for 14 years, much of which has been spent at the intersection of browsers and advertising. Before joining Google he was a math professor, computational biology researcher, and machine learning developer, but not all at the same time.

Jessica Lee chairs Loeb & Loeb’s Privacy, Security & Data Innovations practice. Jessica helps companies in the U.S. and around the world launch, market and monetize their digital products and content. She provides strategic privacy counselling to clients who are leveraging data in connection with programmatic and addressable advertising, voice technology, location-based tracking, smart devices and wearables, as well as emerging technologies, such as artificial intelligence and facial recognition. Jessica has assisted dozens of organizations design their privacy programs and operationalize U.S. and international privacy and data security requirements, including the General Data Protection Regulation (“GDPR”), and, more recently, the California Consumer Privacy Act (“CCPA”) and upcoming state privacy laws. Jessica is the Chair of the Cyber Security & Surveillance Committee of the International Bar Association and sits on the IAPP’s Publications Advisory Board. Jessica is a supporter of the arts and serves as the Vice-Chair of the Board of Weeksville Heritage Center and sits on the Board of Directors for the Laundromat Project and Musicians on Call.

Garrett McGrath is Vice President, Product Management for Magnite. In this role, he oversees product
management for the industry’s largest independent sell-side advertising platform company. This
includes responsibility for identity and privacy, deals and related offerings, and header bidding,
including Magnite’s industry-leading managed Prebid product, Demand Manager.

Garrett has more than twenty years experience in product leadership across the programmatic
advertising and media industries. Previously he worked on product strategy for global in-app
advertising platform, Smaato, where he served as Senior Vice President of Product Strategy. Earlier in
his career, Garrett served in product management roles at OpenX, AT&T Interactive, Operative, and
Edmunds.com.

Garrett is Chairman of Prebid.org Prebid and joined Criteo’s Advisory Board in June 2020, as an
inaugural member, to help guide their policies on identity, privacy, and the overall evolution of
programmatic technology.

Scott joined ID5 in April 2018 and is the Co-founder and SVP, Customer Operations and Product. He works closely with customers to understand their challenges with identity, then designs product and services solutions that will benefit platforms, publishers, and consumers.

Prior to ID5, Scott spent almost 8 years at AppNexus where he led Services and Product Teams. While at AppNexus, he led the team that built Prebid.js, managed the technical and product deliverables for AppNexus’ most strategic client, and ran several product capabilities

Manmeet Narula is a data scientist at Neustar, a TransUnion company and has worked to develop and evolve Neustar’s Multi-Touch Attribution and Marketing Mix Modeling solutions over the past 8 years. He has a PhD in Mechanical and Aerospace Engineering from UCLA.

Grant is a Product Manager for Privacy & Identity at TripleLift. Prior to his role at TripleLift, Grant was a product manager for privacy and identity at AppNexus/Xandr. During his tenure there, he helped clients navigate the impact of privacy regulations including GDPR and CCPA and worked hand-in-hand with the engineering team to bring to market consumer-facing privacy portals. Grant started his career in adtech as a privacy lawyer and transitioned to product management to be closer to solution building. Grant holds a B.A. in Political Science from Baylor University and a J.D. from The George Washington University Law School. He currently resides in the Washington D.C. area with his wife and son. His writing can be found on the TripleLift privacy blog at https://triplelift.com/privacy-hub/.

Currently Mike is the VP, Head of Hearst Data Solutions. In his role he is responsible for the democratization of data intelligence with key customers and internal stakeholders. Through data mining and advanced visualizations he also helps deliver bespoke insights and unique views into the Hearst customer journey, from content to ecommerce, which drive sales initiatives, content programs and media activations. In addition, he helps drive data strategy for the company – from tech stack infrastructure to the work preparing for the ‘cookieless’ future of advertising.
Prior to Hearst, Mike held the roles of Senior Program Director, Product at Salesforce (via the Krux acquisition in 2016), Global VP of Sales Operations at Collective Media, and he started his career at Havas (Media Contacts) where he spent 8 years planning and buying media on behalf of clients like Vonage, Sears, Fidelity, and Southern Comfort. He was awarded a Cannes Lion, an Effie Award, and was presented Media Plan of the Year by Media Week for his work on Southern Comfort.

Jason Jed Raqueno is a Senior Director, Privacy & Data Protection, at IAB Tech Lab.
He oversees emerging privacy technologies and working groups, such as the Global Privacy Platform, where he works side-by-side with ad tech partners & members to advance privacy in the digital ad ecosystem.

Jason has 10+ years of experience in data privacy, specializing in agile & innovative digital tech. Prior to joining IAB Tech Lab, Jason led Digital & Ad Media Privacy for one of Canada’s largest retailers.

Throughout his career, he’s built “agile privacy” into digital e-commerce products including mobile apps & websites, seller marketplaces and customer identity access management across digital retail, grocery, health care, banking, and customer loyalty. He also led data privacy for personalized ads, where he was responsible for ensuring privacy in audience targeting & ad serving platforms, digital ad campaigns, and customized data projects with ad partners.

Jason has a Master’s Degree in Public Policy, specializing in profiling and ethics. He has an Honors BA Degree in Law & Society and an Honors Diploma in Security Administration. He’s also completed privacy certifications – CIPM and CIPP/C.

As a whole, Jason brings valuable strategic insight into connecting the dots across privacy, digital and data for the ad ecosystem. With his extensive privacy expertise and leadership, he’ll be vital in driving privacy forward for the digital advertising industry.

Lane Schechter leads product for Verity, GumGum’s MRC Accredited Content-Level Brand Safety, Brand Suitability & Contextual Analysis service. He is a member of the IAB Tech Lab’s Working Groups for Brand Safety & Suitability and Content Taxonomy, and was part of the Brand Safety Institute’s inaugural class of Certified Brand Safety Officers. Prior to GumGum, Lane worked on product initiatives for the National Football League (NFL) and digital content operations at Red Bull Media House. An avid backpacker, when Lane is not working, he enjoys being “disconnected” and taking in the splendors of nature.

Julia Shullman is the General Counsel and Chief Privacy Officer at Telly, the world’s first dual-screen smart TV fully paid for by advertising.

Prior to Telly, Julia was General Counsel & Chief Privacy Officer at TripleLift through its $1.4B acquisition by Vista Equity Partners. Prior to Telly, she held various leadership positions at AppNexus (Chief Privacy Counsel + Lead Attorney, Publisher Technology Group), through its $1.6B sale to AT&T. Prior to advertising, Julia spent a decade in mergers & acquisitions at both Latham & Watkins and UBM. She is widely recognized as an industry leader at the intersection of privacy, product, advertising, policy and strategy.

Julia is passionate about helping organizations navigate privacy’s impacts on the digital ecosystem and find opportunities where many only see risks. Industry leaders regularly turn to Julia for her holistic, hands on, technical, pragmatic and strategic perspective. She is also the Founder and Principal of Shullman Advisory Services.

Drew Stein is the Founder and CEO of Audigent, the leading data activation, curation, and identity platform, and has been its Chief Product Officer since its inception in 2018. He has been hands-on in pioneering the development of Audigent’s industry-leading private marketplace products, which include SmartPMPs, ContextualPMPs, and CognitivePMPs. A programmatic innovator, Drew is the architect of the industry’s first cookieless header bidding solution and Hadron ID, Audigent’s privacy-centric, cookieless identity framework. More recently, he has become a driving force behind many of the industry’s most prominent curated marketplaces – helping agencies, brands, and publishers develop consumer-friendly, high-performance programmatic solutions.

Passionate about data and AdTech, Drew brings over 15 years of years executive leadership and product experience to Audigent, having previously founded Dashbid – a video advertising SSP that ranked as the #2 fastest growing tech company in NYC by Crain’s 2016, as well as advising prominent venture and private equity firms in the ad tech space.

Drew started his career on the creative side of advertising, where he continues to be Chairman of a thriving suite of advertising production companies that he founded in 2004. An avid art fan, he is the Chairman & President of The Harriet & Esteban Vicente Foundation – a charitable foundation focused in furthering the arts. He is a proud alum of Northwestern University and Horace Mann.

Emera Trujillo is a director of product management at MediaMath, a global technology company that is building advertising technology for this moment and the next. With over a decade in product roles across the media landscape, she loves figuring out ways to make technology work for marketers and their customers. When she’s not thinking about how to make marketing easier, she loves talking about building products.

Chris is the co-founder and CTO of NumberEight, a London-based AI company that detects user context from smartphone sensors and uses it to build audiences of behaviourally similar users. He is an ex-IBMer, where he researched air pollution sensors and has multiple patents to his name. He holds advanced degrees from Southampton and Cambridge and brings the know-how to achieve the theory of context detection in the real world.