Overview
The deprecation of identifiers has been looming over our industry since 2020, inspiring large-scale innovation and collaboration within IAB Tech Lab working groups to evolve foundational technical standards and data currencies.
Over the last two years a wide range of alternatives have been proposed. While it is clear that stakeholders will need to work with a portfolio of technical approaches to addressability, many are still unsure which are real vs. hype, how technologies would apply to spec... Read More
The deprecation of identifiers has been looming over our industry since 2020, inspiring large-scale innovation and collaboration within IAB Tech Lab working groups to evolve foundational technical standards and data currencies.
Over the last two years a wide range of alternatives have been proposed. While it is clear that stakeholders will need to work with a portfolio of technical approaches to addressability, many are still unsure which are real vs. hype, how technologies would apply to specific business applications, or what they’d tangibly look like in practice. This forward-looking event will bring practical education and advice to the market by showcasing tangible case studies, relevant debates about technical designs, and testing outcomes. Industry stakeholders will leave being able to make more informed, confident decisions about the technologies they choose to test and ultimately adopt.
