Airey is the Director, Product Management, Privacy at TripleLift where he oversees the team responsible for defining and executing the company’s product and go-to-market strategy for privacy and identity solutions. Airey plays a major role in TripleLift’s product development for post-third party cookie solutions, including identity, contextual, and Privacy Sandbox solutions.

Prior to TripleLift, Airey led business and product development teams for consumer internet and SaaS products. Most recently, Airey was the Head of Product of Quantcast, where he focused on developing product and business solutions at the intersection of privacy and advertising.

Airey is involved in a number of industry trade groups including IAB Tech Lab, Prebid.org and W3C, and has contributed to establishing various best practices and protocols for privacy and identity including Project Rearc.

When Airey is not diving into the latest privacy policy changes, you can find him trail running, backpacking and eating his way through Southern California.

A trusted ear and adviser to companies of all sizes, Dr. Brad Berens has enjoyed a wide-ranging career with powerful storytelling as an organizing theme.

He serves on boards as disparate as a venture cap firm focused on artificial intelligence, a marketing community and events company, a startup trying to eradicate media bias, among others. Brad works with companies all over the world, and gives regular domestic and global keynote addresses as well.

From his long tenure as the Global Chief Content Officer at dmg events, research and work as the Chief Strategy Officer at the USC Annenberg Center for the Digital Future, editorial and marketing work at iMedia and EarthLink, mentoring of startups, and going back to his time as a Hollywood story analyst and award-winning teacher of Shakespeare and writing at U.C. Berkeley, Brad moves gracefully from the digital world to the “real” world and back again.

Maria Breza is Vice President of Ad Quality Measurement and Audience Data Operations at Pandora. Maria is responsible for driving the strategic vision and execution of Pandora’s brand safety and ad verification measurement offerings. As well as ensuring the technologies that support audience targeting for Pandora are seamlessly integrated, scaled and efficient.


Previously, Maria was Regional Vice President of Client Services for the East. In that role she oversaw the teams responsible for end to end campaign management, and for developing solutions that increase client spend and drive revenue growth. She created processes that ensured frictionless transaction for our partners and high levels of client satisfaction.


Prior to her roles at Pandora, Maria was global head of digital revenue operations at Bloomberg Media. Maria was responsible for inventory, pricing, media planning, ad technology and ad trafficking for the mobile and web business teams in addition to the business development effort on Bloomberg.com and BusinessWeek.com.


Maria participates in many industry working groups. She is a member of the Commit Team for the IAB Open Measurement Working Group and is actively involved in measurement standard development with MRC Working Groups.

Rachel Brook joined MediaCom in 2004 and currently oversees the agency’s data and analytic operation. In this role, she’s tasked with maintaining an integrated view of the business and ensuring best-in-class analytics support for clients. She informs all phases of marketing from strategy development and planning to execution and measurement.

With 20 years of experience in the marketing analytics field, Rachel has conducted hundreds of studies designed to measure and optimize media ROI for her clients. She provides a wide range of advanced measurement options to drive business, channel and campaign planning. She has implemented leading technology solutions for agile campaign reporting and better optimization results.

For Rachel, it is about giving clients the power and confidence to make smarter investment decisions. She is customer-focused, a master at turning business problems into researchable questions and telling unified stories from data and analytics. Her work continues to push advancements on how data can not only lead media solutions but also deliver greater audience understanding to shape strategy.

Prior to MediaCom, Rachel worked at Hudson River Group, a marketing consulting firm, leading predictive analytics and econometric modeling.

Dennis Buchheim has worked in digital advertising for 20+ years, driven to ensure content and services remain accessible and useful. He is a product-oriented leader who has led organizations to define, launch, and manage demand-side platforms, ad exchanges, targeting systems, identity solutions, audience insights tools, measurement and verification platforms, and other large-scale products/programs in advertising and beyond.

Dennis founded advisory firm ThinkMedium (www.thinkmedium.tech) in 2023 to advance his mission, helping ads and media clients navigate shifts and opportunities in privacy and data strategy, safety, and efficiency.

He was previously a VP at Meta, recruited to collaborate with the advertising ecosystem on privacy, measurement, and trust/safety, with scope later expanded to data science and enablement across business products. This role built on Dennis’ tenure as CEO of advertising technical standards body IAB Tech Lab and his prior ad tech product/business leadership experience at Yahoo and Microsoft.

Before “finding advertising” in 2002, Dennis held engineering and product roles at Apple, Oracle, Actioneer, and iHarvest (which he co-founded), working on a range of enterprise and consumer software products. Dennis earned dual degrees from Brown University, in computer science and business economics.

Having spent the past decade working with top-tier publishers perfecting premium advertising, Stephen currently serves as CEO of Specless, Inc. Since co-founding Specless in 2013, Stephen and his team are focused on building products and services that enable publishers to bring scale and efficiency to their direct-sold offerings. Previously, Stephen managed mobile ad products for CBS Interactive.

Trevor Hamilton is Vice President, East for Kochava based in NYC. Responsibilities include running sales and revenue strategy for the eastern half of US across Kochava’s full stack of solutions including our global-leading mobile measurement platform, targeting & data licensing via Kochava Collective (mobile-first data marketplace/DMP with 2.4B monthly active devices) and XCHNG, Kochava’s DLT platform for ad:tech that delivers a scalable, open source blockchain solution for all ecosystem participants.

Throughout Trevor’s 20 year background in digital and ad:tech, he has acquired experience within data, programmatic, mobile measurement, attribution, analytics, digital strategy, marketing, strategic planning, and business development. He loves to teach, mentor, express empathy, listen, and lead with a story.

A ’93 graduate of Skidmore College, Trevor resides in Harding Township, NJ with his wife Wendy, son Tristan, daughter Avery, and Yellow Labradorable, Boomer

Sue’s 30 years of experience spans integrated media strategy, consumer insights, advertising/media measurement and team building.

While the majority of Sue’s career has been creating, supporting and measuring advertising initiatives for content providers like Viacom and Martha Stewart Omnimedia, she also spent two years agency-side to gain a broader and deeper understanding of the advertising space. And her earlier years included B2B media (Cahners Travel Group; Lebhar Friedman, Chemical Week). Sue has been hands-on and “neck deep” in Digital since the mid 90s.

A graduate of Iona College (NY), Sue also taught various undergraduate Advertising courses at CCNY. “I am a course junkie myself. All kinds of topics—not just work-relevant. But I have found that even a beginner’s drawing class can spark ideas for an advertising insights study. Give yourself creative downtime and you find you are Always On!”

Jessica Hogue is a media measurement executive with over 15 years of experience in television, digital and omnichannel advertising. As General Manager of Measurement and Analytics at Innovid, she leads the company’s strategy, design and execution of analytics solutions and partnerships and is passionate about shaping the future of Connected TV with audience insights and modern measurement. Previously, Jessica spent over a decade at Nielsen in a variety of senior roles within Client Services and Product Leadership. She pioneered research in social listening and authored studies on social influencers, digital habits of women and sustainability trends. Recognized by Multichannel News’ “40 Under 40” in 2016, she is a frequent speaker at industry events and an active member of the IAB.

George Ivie is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. Mr. Ivie’s background includes 30 years of experience in media research auditing, oversight and consulting. Prior to bring appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls and information systems in Internet, Multi-media, Print, Radio and Television measurement services.

Michael leads Product Management at Sourcepoint and has over 15 years
of digital publishing, marketing tech, and ad tech experience helping to
create solutions to valuable business problems. Before joining
Sourcepoint, Michael was VP of Product at Integral Ad Science (IAS).
Leading the core Marketer Verification product, revenue grew over 300%
in the three and a half years that Michael guided the product. IAS was
acquired in July of 2018 for a reported $850 million by Vista Equity
Partners. Prior to IAS, Michael worked to help enable automation
marketing for SMBs at Yodle (now Web.com), and on sell-side business
process while at Solbright and Operative (now Sintech media).

Rick has spent the past 15 years working across various digital operations roles within NBCUniversal. For the past 5 years he has held the role of Vice President Of Digital Sales Operations for the NBC Owned Television Stations Group. Ricks oversees the ad sales operations across 42 markets for both NBC and Telemundo in additional to 6 regional sports markets. His group is responsible for the sales planning, inventory management, trafficking, account management teams as well as sales solutions for all digital platforms.

Chris Morgan is the VP Strategy for Moat by Oracle Data Cloud. In his current role Chris oversees strategy for Oracle Data Cloud’s measurement solutions suite whose products — Moat Analytics, Pro and Outcomes — power trusted measurement, analytics, and intelligence for the world’s largest brands and publishers. He joined Oracle with the Moat acquisition in 2017, where he led as CRO and scaled the global business to $100MM in annual recurring revenue during his time at the helm of the global sales team. Prior to Moat, Chris held various roles as a SaaS leader which included a 9-year leadership run at Hitwise (acquired by Experian), a data and analytics business focused on providing marketing intelligence to brand advertisers.

Sara Navaridas is a digital product leader with more than 6 years of experience in the digital and cross platform measurement space. Sara is currently a digital product manager at Nielsen. In this role, she is responsible for the strategic vision and roadmap for client enablement for Nielsen’s Digital Ad Ratings and Brand Effect Products. Since joining Nielsen in 2012, Sara has held various roles leading technical enablement and digital operations as well as sales engineering before joining the product team in 2018. Sara is an active participant in IAB advisory committees, focusing around efforts around Open Measurement.

Bob Perkins is Chief Operating Officer of BritePool, a commercially driven, industry owned platform designed to improve digital marketing defectiveness by putting the consumer first. www.BritePool.com

His background that of is a trusted adviser for a diverse client base that includes publishing, medical device, pharmaceutical, non-profits, political, technology and marketing organizations. His analytical approach and candid assessments of business problems drive client growth.

Bob has served as Interim CEO for two technology companies: Transpera [Flybridge Capital/Intel Ventures] and AccessSportsMedia [Columbia Capital/Mission Ventures] . He has launched start-ups for the US Chamber of Commerce, QVC, Chiat/Day Advertising and other blue chip brands. Bob is also Director for Armada Publishing, a research and consulting firm.

Bob is an imaginative business leader with unprecedented success in developing, launching and managing consumer brands across diverse product categories in the US and abroad. His marketing background includes: 15+ years of experience driving growth and brand recognition for such major international brands such as Pizza Hut, Calvin Klein and Playboy. Expert in clarifying brand vision and translating it into tactical plans that move projects forward; Bob surpasses corporate expectations and delivers consistently strong ROI. He has extensive experience from both the agency and company perspective with deep knowledge of both online and offline media.

See www.BritePool.com

Elizabeth Petro is the Principal Product Manager for Ads at Pandora where she is leads Ad Quality Measurement. Previously she built ads process practice for Pandora.

Prior to Pandora, Elizabeth spent time on the agency side driving Visa, Sony Electronics, and Avaya for Razorfish, and did digital business transformation consulting for Westfield Labs, Bare Escentuals (Shiseido), and SunPower.

She started her career at Macromedia (Adobe) where she was on the founding product teams for Flash (Shockwave) and Dreamweaver.

I have been given many monikers over my career. Change Agent. Utilitarian Player. Best Athlete. I, however, consider myself a Fearless Fusion – part geek, part creative mind, part strategist, part therapist. I thrive on the tough problems. I pride myself in creative solutions that evolve from doing the hard, analytical work. As a result, I am constantly growing and learning and evolving. I may not always be right, but I am always pushing and never complacent and as a result, I move the ball forward.
Nothing inspires me more than a transformation project. My own career has seen its share of transformations. From CMO to Chief Storyteller, to Chief Experience Officer. The world doesn’t stand still and neither can we. “It is not the strongest or the most intelligent who will survive but those who can best manage change.” –Charles Darwin

I have been interviewed many times over the years and am often asked how to succeed in the face of adversity. My answer is the quote from Alexander Graham Bell. “When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.” The goal is to see when a door is closing and then understand if it is an opportunity to find another door, or even a window. If the opportunity is there, then the job is to understand what should be done when it is opened before you.

I left Ford Motor company, when they were making $6 billion and paying record bonuses, for a job at Chrysler, which was losing $6 billion, so that I could resurrect the Dodge brand. Daimler-Benz had just made a huge bet on Chrysler and it was a do-or-die moment. I was asked to resurrect a brand that represented more than half of the company’s revenue. The door opened, and I walked through it. That led to Dodge: Grab Life By the Horns, the reinvention and resurrection of the Hemi engine brand, an online transformation, and then responsibility for the Jeep and Chrysler brands too. We succeeded. When I left, Chrysler was making $2.5 billion and a tiny little plaque with my name on it now resides in the Automotive Hall of Fame. AIong the way I was also named “Marketer of Year” by BrandWeek, Brand Innovators ‘Top 50 Women in Brand Marketing’, the Tri-State Diversity Council’s “Most Powerful and Influential Woman”, an Automotive News “Marketing All-Star” and one of Working Mother’s “Top 25 Women”. Chrysler was also named “Interactive Marketer of the Year” under my watch but the real pride point for me was the “Distinguished Alumni Award” I received from the University of Chicago’s Graduate School of Business (now Booth), my alma mater.

Leading a team is a huge responsibility and one that I take very seriously. As a leader, I set a very high bar. I believe in setting a vision that is audacious, transformative, that gets people excited, and makes them feel like they’re part of something bigger than themselves. The last company I was a part of was a $1 billion revenue collision repair company in an industry that is $40 billion.

I set a goal and built a vision to transform the customer experience for the company AND the industry. To convince our insurance carrier partners (who drove over 90% of our revenue) that this transformation would also transform how they measure customer satisfaction by focusing on the customer effort. In addition to this noble goal, I wanted to increase the conversion of repair assignments from our carriers to repair orders by 5%, which would drive $50 million directly to our EBITDA. I enlisted my new team members, my leadership peers in technology, operations and business development and empowered my team to imagine the best possible customer journey. They were apprehensive at first because they had known a world of limitation which in turn limited their thinking of the possible. When that veil was lifted and their ideas put into action, it became very personal to them. Not everyone rose to the challenge because some people aren’t comfortable with challenge and change…but some, thrive on it! I have had the pleasure of helping my team members move on to their own leadership and executive roles while bringing others along with me as I forge ahead. There is nothing more satisfying than seeing those who you’ve helped to grow go on to do amazing things.

Aron Schatz is a Director of Product Management, Publisher Products at DoubleVerify where he leads the charge to provide revenue analytics for the sell side of the industry. Before DoubleVerify, Aron was the Head of Product at Jeeng, an email advertising company, and ViralGains, a video DSP. Aron has worked in the technology industry for almost 20 years and was awarded by the IAB and Tech Lab many times over that tenure.

Aron sits on many industry working groups such as VAST, SIMID, SHARC, OpenRTB, and others. He enjoys moving the industry forward in reducing friction between system to system transactions.

Aron holds a Master’s Degree in Engineering from Stevens Institute of Technology.

Amit Shetty heads the Video and Audio product initiatives at the IAB TechLab. He joined the Tech Lab with a history of building cloud, mobile and video products in a wide variety of markets ranging from Telcos to Enterprise to Consumer apps. He has worked in Product Management, Marketing, and Engineering roles and has built platforms in standards-based ecosystems at Motive/Nokia (products built on Broadband Forum standards) and InnoPath (products built on Open Mobile Alliance standards). He also worked at Yahoo where he worked on the Video Player used across all of Yahoo’s properties. He is a proud Longhorn from the University of Texas at Austin.

Daniel Spring is Director of Product Management at Verizon Media working on identity and data privacy initiatives for our supply advertising platforms. Daniel has over 9 years of AdTech experience and has worked at Oath, AOL, Adap.tv, and Ringerleader Digital prior to Verizon Media.

Ryan started his career at a video codec company On2 (acquired by Google) working on what became WebM. At Google, he is a resident VPAID expert. His open source examples are in many VPAID implementations (https://github.com/ryanthompson591/vpaidExamples). Recently, he’s been driving device integration for new technologies like server side ad insertion.

Colleen Tricarico joined BPA Worldwide in November 2018 as the Manager of Digital Audit Services in the Technology Assurance division. She oversees the compliance process for companies seeking independent validation certification for ad tech associations such as the IAB Tech Lab and TAG. Colleen has over 15 years of experience in media and ad operations, most recently at LinkedIn and Indeed. She earned her BA from Central Connecticut State University and her MBA in Strategic Management from the Jack Welch School of Business at Sacred Heart University.

Shankar Venkataraman is a distinguished technology leader and a pioneer in the streaming data and analytics, big data, and machine learning space. As SVP, he will lead the future vision for Jivox’s AI-based programmatic creative platform, harnessing the growing capabilities of machine learning as it achieves greater outcomes for today’s brand marketers. He will also collaborate with agencies and brands on how to efficiently expand their reach to target audiences.

Shankar brings to Jivox three decades of experience in the design and management of data platforms, applications, and analytics from both large-scale public companies and high-growth private enterprises. Most recently, he was the CTO of Everstring, where he led the team to scale the predictive marketing solution. Prior to that, he was Chief Scientist at Marketo, where he used real time processing, personalization and machine learning to drive innovation for the Marketo Engagement Hub. Before Marketo, Shankar was the CTO of the IBM Analytics platform, where he led IBM’s initiatives in Hadoop, Spark, and large-scale analytics. Prior to IBM, he had helped to build a real-time streaming product with Diaz Nesamoney, the then CEO at Celequest, which was acquired by Cognos in 2006. Shankar has also held engineering leadership positions at Epiphany, Outride, Remedy Corporation, Yodlee, and Informix.

Shankar holds an MBA from the Haas School of Business at the University of California, Berkeley and a B.E. in Mechanical Engineering from the National Institute of Technology Tiruchirappalli in Tamil Nadu, India.

Maggie Zhang, Ph.D. is SVP, Video Research & Insights at Dentsu Aegis Network. Maggie oversees linear and non-linear video research to inform media investment and partnership opportunities. She works as a central resource for audience insights, measurement, and market intelligence across the agency network. Maggie also leads the DAN Video Innovation Council that promotes a holistic, cross-platform video approach and thought leadership.