As the momentum and drive for a privacy first internet deepens and quickens, it is increasingly important for the digital advertising industry to stay ahead of the curve. Enter Privacy Enhancing Technologies (PETs), the future of our industry to enable the functions and processes we rely upon for digital advertising, with limited dependency on personally identifiable data; and in 2022, Tech Lab is investing heavily into the development of such technologies as the foundations of a sustainable privacy safe future for our industry.
The ‘Privacy Enhancing Technologies Evolution Series’ is a three-part series that aims to bring the industry along in these conversations by providing on-going education on insights into emerging technologies and developments in this space.
Our first event in March will focus on the following topic tracks:
Save the date for the additional events in this series:
September 22nd: Education on Different PETs (in-person & virtual component TBD)
December 8th: Tech Lab PETs working Group Deliverables and Updates (in-person & virtual component TBD)
We are still accepting speaker and sponsorship applications for the September and December series. If you’d like to be involved please reach out to: [email protected]
Casey works on Meta’s efforts to collaborate effectively with the advertising ecosystem on standards and solutions related to privacy. Casey joined Meta in 2014 and led strategic data and measurement partnerships prior to her work on privacy. Casey holds her Masters in Business Administration from the University of Virginia and her Bachelor of Arts from Bucknell University.
Dr. Jordan Brandt is the cofounder and CEO at Inpher, a Secret Computing® company pioneering privacy-preserving analytics and AI. In addition, Jordan is a board member of MPC Alliance, an industry consortium whose mission is to accelerate the awareness and adoption of MPC technology. As a Technology Futurist, Jordan’s research and insight on cybersecurity, AI, and robotics have been featured in print and live broadcast internationally on Bloomberg, CNBC, Forbes, Financial Times, Wired and other business and technology press. Jordan is the former CEO and cofounder of Horizontal Systems, acquired by Autodesk (Nasdaq: ADSK) in 2011. He went on to serve as the director of Autodesk’s $100m investment fund, while also teaching and conducting research as a Consulting Professor of Engineering at Stanford University. Jordan completed his undergraduate work at the University of Kansas and his PhD in Building Technology at Harvard. In 2014 he was selected as one of Forbes ‘Next-Gen Innovators’.
Dennis Buchheim has worked in digital advertising for 20+ years, driven to ensure content and services remain accessible and useful. He is a product-oriented leader who has led organizations to define, launch, and manage demand-side platforms, ad exchanges, targeting systems, identity solutions, audience insights tools, measurement and verification platforms, and other large-scale products/programs in advertising and beyond.
Dennis founded advisory firm ThinkMedium (www.thinkmedium.tech) in 2023 to advance his mission, helping ads and media clients navigate shifts and opportunities in privacy and data strategy, safety, and efficiency.
He was previously a VP at Meta, recruited to collaborate with the advertising ecosystem on privacy, measurement, and trust/safety, with scope later expanded to data science and enablement across business products. This role built on Dennis’ tenure as CEO of advertising technical standards body IAB Tech Lab and his prior ad tech product/business leadership experience at Yahoo and Microsoft.
Before “finding advertising” in 2002, Dennis held engineering and product roles at Apple, Oracle, Actioneer, and iHarvest (which he co-founded), working on a range of enterprise and consumer software products. Dennis earned dual degrees from Brown University, in computer science and business economics.
Ammar is a product leader with deep data science expertise; a constant learner, having completed around 70 online courses and awarded three performance-based scholarships in deep learning by Facebook AI Research. He is responsible for data platforms, alongside data science and advanced analytics capabilities at Xandr. In his role, he partners closely with clients in privacy-safe data access and data sharing.
Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.
Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.
Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.
Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.
Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.
Archana is a Sr. Program Manager on T-Mobile’s Emerging Products team. She is primarily focused on developing guidelines for publishing Ad Content on T-Mobile platform and leads several other high visible privacy initiatives as part of T-Mobile Marketing Strategy. Previously, Archana has managed CCPA role out for Expedia Group and has extensively worked in Privacy for Microsoft’s Office Products. She has gained significant experience in establishing standards, guidelines, policies and procedures to comply with privacy regulatory requirements.
Archana comes with a broad experience in engineering, program and product management. She has an EMBA from Washington State University and a Bachelors in Electrical & Electronics engineering from Bangalore University, India.
Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data.
Bosko started his career as a systems developer in the telecommunications industry, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth.
He lives in Montreal, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University.
Currently Mike is the VP, Head of Hearst Data Solutions. In his role he is responsible for the democratization of data intelligence with key customers and internal stakeholders. Through data mining and advanced visualizations he also helps deliver bespoke insights and unique views into the Hearst customer journey, from content to ecommerce, which drive sales initiatives, content programs and media activations. In addition, he helps drive data strategy for the company – from tech stack infrastructure to the work preparing for the ‘cookieless’ future of advertising.
Prior to Hearst, Mike held the roles of Senior Program Director, Product at Salesforce (via the Krux acquisition in 2016), Global VP of Sales Operations at Collective Media, and he started his career at Havas (Media Contacts) where he spent 8 years planning and buying media on behalf of clients like Vonage, Sears, Fidelity, and Southern Comfort. He was awarded a Cannes Lion, an Effie Award, and was presented Media Plan of the Year by Media Week for his work on Southern Comfort.
Ethan Sailers serves as a Solution Engineering Manager at OneTrustTM— part of the #1 most widely used privacy, security and marketing user experience technology platform. In his role, Sailers advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Sailers is a Certified Information Privacy Professional (FIP, CIPP/E, CIPM) and earned a Bachelor of Science in Industrial and Systems Engineering from the Georgia Institute of Technology.
Prashant Sharma is the Co-Founder and CTO of Secuvy, Contextual Intelligence Platform for Privacy & Security Management. Previous experience includes leading Engineering teams at Salesforce, Oracle & Plume Design launching & designing Products focused on IoT, eCommerce & Retail verticals.
Steve is the Senior Vice President, Product and General Manager for Neustar’s Customer Experience LOB, a core part of the Neustar Marketing Intelligence Platform. With a deep technical background and extensive domain knowledge, Silvers is a leading force in global mar tech and ad tech product development.
Steve came to Neustar through the acquisition of Aggregate Knowledge, where he was responsible for much of the differentiating product work behind the IDMP platform including attribution, privacy & compliance, identity resolution and the use of machine learning and artificial intelligence.
With a BS in Computer Science from the University of Michigan and an early career as an engineer, Steve is at home solving complex technical issues with engineering teams. He is a strong leader, an experienced public speaker and an avid sailor.
Shailley brings several years of product management experience in Digital advertising at Yahoo and Say Media building products for Mobile advertising, Ad Operations, Targeting solutions and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, PwC. By way of qualifications, Shailley has an MBA and Chemical engineering degree.
Deepthi is a senior product manager at LiveIntent. She works on developing products for Identity, Privacy and Addressability services. She spends some of her time in coming up with shaping product strategies for LI that aligns with the industry trends and making products privacy compliant.
Lauren Wetzel is Chief Operating Officer at InfoSum, overseeing the global marketing, strategy and operations teams, as well as InfoSum’s People management. She is also responsible for building and managing InfoSum’s business development and channel partnerships team.
Prior to joining InfoSum, Lauren was SVP, Strategy and Corporate Development for AT&T’s advertising company, Xandr, and as an Engagement Manager, Strategy at Deloitte within their Media and Entertainment practice.