Agenda
Agenda
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11:00 am - 11:15 amBeyond the Events of 2020: What's Next?2020 has been the biggest disruption to human life in over a century. On top of health, societal, and political disrupti... Read More2020 has been the biggest disruption to human life in over a century. On top of health, societal, and political disruption, we are also dealing with evolving privacy regulation and shifting consumer engagement strategies. In this year’s IAB Tech Lab REBOOT, we will share the state of the industry, the initiatives we’ve prioritized to meet changing demand, what you can do about it, and a glimpse into our plans for 2021.
11:15 am - 11:45 amThe Path to Privacy-First MarketingAs the data privacy landscape rapidly evolves, our industry must come together to define and build the future of our eco... Read MoreAs the data privacy landscape rapidly evolves, our industry must come together to define and build the future of our ecosystem so that it better meets consumer expectations. Collectively, we can do more to increase privacy protections for people while continuing to deliver value through personalized experiences. Come join Facebook for a keynote presentation to discuss these changes, and the technologies and approaches that will establish a path towards the future of a more privacy centric digital ecosystem.
Speaker
Graham Mudd
11:50 am - 12:20 pmConnecting Advertisers to Publisher AudiencesWith the changes to identifiers, publishers and advertisers must consider new approaches to connecting valuable audience... Read MoreWith the changes to identifiers, publishers and advertisers must consider new approaches to connecting valuable audiences while preserving consumer privacy. Learn how innovations in contextual and audience targeting—and the IAB Tech Lab standards that support them—help advertisers reach audiences and support advertising-funded consumer experiences.
Speakers
Joanna Burton
Evan Hills
Michael Palmer
Christopher Reher
Steve Silvers
12:25 am - 12:55 pmApproaches to Audience Cohort CreationOn-device decisioning and audience cohort development is an approach considered by many to be core to the future of priv... Read MoreOn-device decisioning and audience cohort development is an approach considered by many to be core to the future of privacy-safe addressability. It most notably plays a central role within Chrome’s proposed Privacy Sandbox proposals, which aim to keep all data, audience segmentation, decisioning, and measurement capabilities directly within the browser to limit the availability of consumers personal data while also supporting select addressability use cases. While this solves for some consumer privacy concerns, it introduces new challenges to business activities that our industry has historically relied upon. Are there other approaches and technologies that can support addressability based on audience cohort creation outside of the browser, and what are their pros and cons with regard to business use case support and consumer privacy protections?
Speakers
Eleanor Marshall
Garrett McGrath
Abhishek Sen
1:00 pm - 1:10 pmWhat the Buy-Side Will Gain by Moving to People-Based IdentityTravis Clinger, SVP, Addressability and Ecosystem at LiveRamp and Mike O’Sullivan, VP of Product at Index Exchange dis... Read MoreTravis Clinger, SVP, Addressability and Ecosystem at LiveRamp and Mike O’Sullivan, VP of Product at Index Exchange discuss how advertisers can consistently measure on the same business outcomes and exceed current cookie-based performance with cookieless ad campaigns.
Speakers
Travis Clinger
Mike O'Sullivan
1:10 pm - 1:40 pmTurning Consumers into Authenticated UsersAs browser/OS platforms seek to remove identifiers by default, are looking at ways to earn consumer-provided identifiers... Read MoreAs browser/OS platforms seek to remove identifiers by default, are looking at ways to earn consumer-provided identifiers in the context of their direct, trusted interactions. Learn about different approaches to connecting both publisher and advertiser first-party data, while safeguarding consumer privacy and personal data.
Speakers
Abdelkader Barjiji
Travis Clinger
Amanda Martin
Achim Schlosser
1:45 pm - 2:20 pmBeyond GDPR and CCPA: A Comprehensive Technical Framework with System-Level AccountabilityWe already have GDPR for Europe and CCPA for California, with more regions working on their own forms of privacy regulat... Read MoreWe already have GDPR for Europe and CCPA for California, with more regions working on their own forms of privacy regulation. While privacy policy will evolve regionally, it creates compliance challenges for companies operating globally. Learn how IAB Tech Lab is streamlining its technical standards within a global privacy framework that can adapt as regional policies evolve.
Speakers
Townsend Feehan
Michael Hahn
Stephanie Hanson
Julie Karasik
Audrey Trainor
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11:10 am - 11:45 amThe New Frontiers of FraudDespite all the work we do to combat ad fraud, the problem persists. We continue to learn about the tactics fraudsters u... Read MoreDespite all the work we do to combat ad fraud, the problem persists. We continue to learn about the tactics fraudsters use, the scale of their operations, and the impact on legitimate campaigns. The solutions in place today are working but we still find gaps that need to be covered. To get into the weeds of the problem, we will present a case study that shows a specific problem faced and what was done to address the situation.
Speaker
Abhishek Surana
11:50 am - 12:10 pmBrand Safety: How a noble pursuit (with misguided tools) may keep your brand safe, but also keep you from your customerSome brands and marketers have a Jetsons/futuristic definition of brand safety but use a Flintstones/stone age technolog... Read MoreSome brands and marketers have a Jetsons/futuristic definition of brand safety but use a Flintstones/stone age technological approach to implementing brand safety and establishing brand suitability. Some approaches can drive brands further away from their customers while also disproportionately impacting news publishers. News is brand safe, and savvy brands that understand this can capitalize on the immense audience attention flowing into the news during our current tumultuous times. In this session, you’ll get actionable information about how brands can evolve their tech strategies to safely support news while also engaging new audiences and potential customers.
Speaker
Ryan Spicer
12:15 pm - 12:55 pmShining the Light of Transparency on Ad FraudOne of the best weapons we have against ad fraud is transparency. IAB Tech Lab has developed standards like seller.json,... Read MoreOne of the best weapons we have against ad fraud is transparency. IAB Tech Lab has developed standards like seller.json, SCO, ads.txt, and app-ads.txt. We’ll lead a discussion with a few experts on some of the ad fraud they have seen in the past, and how they are using these standards and other solutions to prevent ad fraud and build trust, especially in the fast growing world of Connected TV.
Speakers
Per Bjorke
Deva Bronson
Pranay Gupta
Neal Richter
1:00 pm - 1:40 pmUnder the Hood: Effective Tools for Brand Safety and Brand SuitabilityA Technology discussion on how brand suitability is implemented highlighting the different components like contextual an... Read MoreA Technology discussion on how brand suitability is implemented highlighting the different components like contextual analysis, sentiment analysis, launguage and cultural differences etc. used in determining brand suitability and how they are applied for specific brand objectives
Speakers
Philipp von Hilgers
Chris Stark
Jackie Swansburg Paulino
Cathy Taylor
1:45 pm - 2:15 pmUsing Content Taxonomy to Promote Brand SuitabilityBrands need to know that they’re advertising in a context that’s suitable to their products and services. IAB Te... Read MoreBrands need to know that they’re advertising in a context that’s suitable to their products and services. IAB Tech Lab’s Content Taxonomy continues to evolve to support brands’ needs. New features address the Advertisers Protection Bureau’s Brand Safety Floor and the Global Alliance for Responsible Media (GARM) initiative put forth by the World Federation of Advertisers. We’ll lead a discussion among companies working to improve brand suitability and how Content Taxonomy supports their efforts.
Speakers
Dave Byrne
Yale Cohen
Zach Hecht
Rob Rakowitz
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11:00 am - 11:15 amOpening RemarksWhat are you streaming this weekend? Will you be watching YouTube videos on a smart TV or will you be watching your favo... Read MoreWhat are you streaming this weekend? Will you be watching YouTube videos on a smart TV or will you be watching your favorite cable network on your mobile device? Or will you be on long drive while listening to your favorite podcast? In 2020 it’s easier to get whatever content you want on any device you want. More difficult for us in ad tech is managing that experience to make it seamless across platforms as well as capturing measurement and standardizing across data sets. Before we break out into today’s session, we’ll look at the state of different mediums for streaming content and a quick look into some of the standards currently being used for measurement across different platforms.
11:15 am - 11:35 amThe Value of Trusting Data in Uncertain TimesMeasurement is vital to understanding the market and making informed decisions, but how can we measure across channels w... Read MoreMeasurement is vital to understanding the market and making informed decisions, but how can we measure across channels when the metrics used vary across the supply chain? One measurement company shares progress on standardizing measurement and how they work with partners to align metrics.
Speaker
Mainak Mazumdar
11:40 am - 12:00 pmAdvancing Connected TV with Technology StandardsIn 2020 the video experience for users spans a growing number of environments. Traditional pre- and post-roll video ads ... Read MoreIn 2020 the video experience for users spans a growing number of environments. Traditional pre- and post-roll video ads are being replaced with innovative new ways to engage users. A company with a unique perspective on video showcases the video experience across multiple platforms and how innovative new ad placements in video are measured across an increasingly complex span of experiences.
Speakers
Neal Richter
Willard Simmons
12:05 pm - 12:40 pmBuilding Trust in SSAI (Server-Side Ad Insertion)The nature of server-side ad insertion (SSAI) makes transparency more challenging than with more traditional models of a... Read MoreThe nature of server-side ad insertion (SSAI) makes transparency more challenging than with more traditional models of ad serving. IAB Tech Lab leads a panel discussion on the growing value of SSAI and how building new tech standards and developing best practices can improve transparency and enable trust.
Speakers
Jessica DuFresne
Roy Firestone
Mike Midden
John Nardone
12:45 pm - 1:20 pmImproving Measurement with Tech StandardsConsistent and scalable Measurement across different platforms is challenging to achieve. Measurement standards help all... Read MoreConsistent and scalable Measurement across different platforms is challenging to achieve. Measurement standards help alleviate the challenge, but support across platforms may not be equal. IAB Tech Lab facilitates a discussion about standardizing measurement. We’ll talk about standards such as VAST, Open Measurement, Metadata, and Content Taxonomy, and what standards we need to establish to support and scale the market for measurement.
Speakers
Craig Berlingo
Jane Clarke
Brad Galiette
Sam Mansour
Allison Schiff
1:25 pm - 2:00 pmAdvances in Podcast Measurement to Drive TransparencyPodcast measurement faces some of the biggest challenges. As popularity increases, understanding the capabilities and li... Read MorePodcast measurement faces some of the biggest challenges. As popularity increases, understanding the capabilities and limitations in measurement is key to scaling advertising in podcasts. IAB Tech Lab facilitates a discussion on measurement with podcasting companies. We’ll look at how podcasts are measured, the impact of Tech Lab’s podcast metrics and guidelines on measurement, and the compliance program that helps build trust in podcasting.
Speakers
Benjamin Masse
Steve Mulder
Colleen Tricarico
