Abdelkader Barjiji is senior vice president Product Management Digital & Data at STRÖER MEDIA SOLUTIONS in Germany. In this role, he is responsible for the cross-channel marketer’s digital product strategy and development, particularly in the areas of Digital Products, Data Products, Programmatic Advertising and Yield Management. He is also responsible for the M & A transactions of the Ströer Group in the area of digital advertising. He is MD of yieldlove GMBH (Europes leading independent Header Bidding solution), MD of Ströer SSP (Germanies leading multi-channel SSP) and he founded OS Data Solutions (Germanies leading data pool and data services Provider).
Previously, Abdel was Chief Operating Officer (COO) of the Ströer Digital Group’s Product Management, Engineering, Operations and Corporate Development divisions. In this function he was responsible for the operative merger of the marketers Ströer Digital Media, Interactive Media and OMS to become the leading marketer in Germany.
From 2008 to 2013, Abdel organized the successful development of the startup AdScale (now Ströer SSP) into the leading marketplace for online advertising in Germany. As Head of Operations, he headed the Product Management, Engineering, Operations and Publisher Management departments.
Earlier he worked for Yahoo! DE (Overall responsibility Online-Marketing Germany) and eBay.de.

Craig Berlingo has over twenty years of experience in digital advertising building ad servers, exchanges, SSPs, and DSPs. He is a recognized leader helping to accelerate the transition from linear cable TV to CTV and OTT. Expertise in growing two-sided markets from the bootstrap phase through stable high volume exchanges.

As EVP, Global Head of Brand Assurance, Deva leads dentsu’s US and Global Media Brand Assurance offerings, bringing together Brand Responsibility, Brand Safety, and Brand Suitability to address evolving media threats and enable clients to make the best, most responsible media decisions. In this role, Deva partners closely with others across the organization, including on the Investment and Economic Empowerment teams, to constantly monitor and understand best practices in deliverability, suitability, viewability, responsibility, and sustainability. Deva is also leading the creation of a global Brand Assurance steering committee. Prior to taking on the Brand Assurance leadership role this year, Deva served as the EVP, Head of Digital Investment, leading marketplace strategy and positioning across digital & publishing for dentsu’s US media agencies.


A true digital native with nearly 25 years of experience in the media industry, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline.

Dennis Buchheim has worked in digital advertising for 20+ years, driven to ensure content and services remain accessible and useful. He is a product-oriented leader who has led organizations to define, launch, and manage demand-side platforms, ad exchanges, targeting systems, identity solutions, audience insights tools, measurement and verification platforms, and other large-scale products/programs in advertising and beyond.

Dennis founded advisory firm ThinkMedium (www.thinkmedium.tech) in 2023 to advance his mission, helping ads and media clients navigate shifts and opportunities in privacy and data strategy, safety, and efficiency.

He was previously a VP at Meta, recruited to collaborate with the advertising ecosystem on privacy, measurement, and trust/safety, with scope later expanded to data science and enablement across business products. This role built on Dennis’ tenure as CEO of advertising technical standards body IAB Tech Lab and his prior ad tech product/business leadership experience at Yahoo and Microsoft.

Before “finding advertising” in 2002, Dennis held engineering and product roles at Apple, Oracle, Actioneer, and iHarvest (which he co-founded), working on a range of enterprise and consumer software products. Dennis earned dual degrees from Brown University, in computer science and business economics.

Joanna sets the strategy for ID5, the independent identity infrastructure for digital advertising. ID5’s technology enables publishers to increase programmatic revenues and improve user experience with privacy by design, and allows ad tech platforms to operate more efficiently and to maximise the value of data and inventory.

She joined from SpotX which works with publishers and broadcasters across Europe to monetise their premium video content across desktop, mobile and connected TV.

Over the past 25 years, Joanna has worked for a range of advertising companies from Microsoft and AOL to AppNexus, Draft FCB, EW Scripps, Omniture and Rubicon Project.

Dave Byrne is passionate about transparency in digital and improving user experience online. He is currently Director of Strategic Trade Relations at TikTok, where he is focused on building trustworthy and safe creative environments for users and partners. He is also a startup mentor and runs an online ‘Storytelling for Business’ workshop. Previously, Dave worked as a Global Solutions Lead at Google, working on ads measurement & audience solutions.

As the CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM), Jane Clarke is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. As a subsidiary of the Advertising Research Foundation, CIMM is an R&D coalition of leading TV and video content providers, media buying agencies, large advertisers, pay TV distributors, research and media technology vendors and consultants formed to spur innovation in cross-platform media measurement and bringing more granular measurement to TV. CIMM has launched game-changing proof-of-concept Pilot Tests for cross-media measurement technology with innovative vendors and created leading whitepapers on return path data; data enrichment; cross-device and cross-channel identity measurement; the use of standardized identifiers (EIDR and Ad-ID) to support advanced media workflows, tracking and measurement; and advances in cross-channel attribution measurement.

Jane has more than 40 years’ experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic. Prior to CIMM, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She is on the Board of the ARF and I-COM Global, was a Broadcasting & Cable Digital All-Star in 2014, received Leadership and All-Star Awards from the TV of Tomorrow Show in 2016 and 2019, and was named a Cynopsis Top Women in Media in 2019.

As the Chief Connectivity & Ecosystem Officer at LiveRamp, Travis Clinger leads activation partnerships spanning martech, commerce, customer service, along with the company’s global digital advertising ecosystem strategy: driving strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability and activations products and initiatives.

Yale Cohen serves as the EVP of Global Digital Standards for Publicis Media, encompassing all areas of media quality, safety and suitability, and now Brand Integrity to help advertisers understand the value of each individual impression and how culture has impacted marketers’ decision process. He has become Publicis Media’s industry voice for Standards, incorporating client needs for partners to adhere to Publicis’ stringent expectations.

Throughout his 18 years of digital advertising experience, 12 of them with Publicis, Yale has worked alongside clients including Bank of America, Verizon, and Kellogg’s to simplify the complexities of our industry. He’s the chair of the 4A’s Advertiser Protection Bureau, honoree of Adweek’s Young Influential list, and part of numerous charity organizations.

Yale currently resides in Jersey City but grew up in Houston. Outside of the office, he is a dedicated father to his son, Cassius and daughter Vera. Fun fact: Yale was an alternate to the 2004 Olympic Games in Athens for the sport of Fencing.

Alex is a product manager on the Privacy Sandbox team at Google. Prior to Google he co-founded Coir, an ads privacy learning platform, led privacy and addressability standards making at IAB Tech Lab, and held product management roles overseeing privacy, ad creative, video ad serving and more at AppNexus/Xandr. Insider named him one of “14 experts from companies like Google and The Washington Post who are determining the future of digital advertising.”

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Benjamin Dick is Global Lead, Data Collaboration & Interoperability at Amazon Web Services (AWS). He drives the development of cloud-based measurement and interoperability solutions for advertising & marketing customers by leveraging privacy-enhancing tools and other technology primitives. Ben brings 15 years of experience from various industry roles. Prior to joining AWS, he served as VP of Product – Privacy, Identity & Addressability at IAB Tech Lab, where he worked closely with ad tech platforms, agencies, and publishers to develop new industry standards aimed at navigating collaboration challenges stemming from emerging privacy laws and broader data deprecation. Prior to joining IAB Tech Lab, Ben was responsible for programmatic trading at GroupM for Nestlé’s 85 brand portfolio across the US, Canada and Mexico. He also developed programmatic and attribution strategies for clients including MasterCard, NBC Universal, Barclays, and Harvard Business School. He lives in Brooklyn with his partner Kate and their Swiss Mountain Dog Billie.

Jessica oversees linear and digital trafficking, programmatic and digital tech ops at DISH Media. In 2015, when Sling TV was getting started, Jessica joined DISH Media to build the Sling Ad Ops team. She has led the ad tech integrations to launch programmatic for the first time on live OTT and activated DAI on 160+ channels, spent countless hours troubleshooting, and has managed a team that has grown from two to more than 20 employees in the last four years.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

• Over 20 years of experience delivering innovative digital products for world-class advertising, media, technology, and publishing organizations.

• Expert in advanced video advertising, programmatic platforms, audience data, anti-fraud, and media analytics across all devices and channels.

• Named inventor on a patented virtual toy box video advertising unit for Nickelodeon/ Viacom.

• Held product leadership roles at many prominent companies, including Verizon Media, OpenX, Xaxis, Zefr, USA Today, and Accenture.

• Created first-to-market digital product management curricula for UCLA Extension and The University of New Orleans. Deliver courses in classroom and online formats.

• Passionate about giving back to the community and serving others. Served on the board of directors for Extraordinary Families, a leading nonprofit foster family, adoption and advocacy agency dedicated to improving the daily lives and long-term outcomes of children and youth in foster care.


Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. Townsend has an M. Phil. in European policy from the law faculty of the University of Edinburgh.

Brad is Product Manager for viewability at Google. In this role, Brad drives Google’s product roadmap for ActiveView and support for third-party viewability solutions on Google inventory, and he is also an active contributor to IAB Tech Lab’s Open Measurement Working Group. Previously, Brad was a member of Google’s Strategy and Operations team where he collaborated with senior leaders to develop go-to-market strategy for Google’s YouTube and broader video ad businesses. Before Google, Brad was a consultant at McKinsey & Company where he developed strategies for senior clients at Tech, Media, and Telecom (TMT), Advanced Electronics, and Financial Institutions companies across the US. Brad has also spent time at Microsoft in both Product Management and Finance Management roles.

Brad holds a BS in Economics and Computer Science, an MS in Computer Science, and an MBA, all from Yale University, and is a CFA charterholder.

Pranay Gupta is Vice President of Technical Solutions for Media.net, a contextual-first advertising and publisher solutions company with one of the most comprehensive portfolios of adtech in the industry. In his role, Pranay oversees platform development and technical solutions for all Media.net partners, focused on delivering data-driven efficiency and building the bottom line for all stakeholders.

With over 12 years in advertising technology, Pranay has extensive experience in solutioning for two-sided marketplaces. He holds a Bachelor of Science degree in Software Design and Networks from Birmingham City University, and is currently based in the San Francisco Bay Area.

Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.

Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.

Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.

Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.

Stephanie Hanson is the Offering Manager of OneTrust, the most widely used privacy, security and governance technology platform. In her role, Hanson oversees the OneTrust Platform’s products across web, mobile and OTT/CTV, working with emerging and enterprise companies on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including CCPA and GDPR. Hanson has publicly spoken on a variety of privacy, security and marketing topics, providing deep insight into regulatory issues and practical approaches to marketing compliance for advertisers and publishers. Hanson is a Certified Information Privacy Professional (FIP, CIPP/E, CIPM) and holds a B.S. in Computer Science from the Georgia Institute of Technology.

Zachary Hecht is Senior Policy Manager at DoubleVerify, where he is responsible for developing content policy strategies that provide advertisers robust brand safety and suitability controls. Prior to this, he served as the Policy Director at Tech:NYC, a nonprofit association of over 750 technology companies, shaping technology regulations within New York State. Earlier in his career, Zach held a number of positions in New York government, where he played a key role in the passage of New York’s first-in-the-nation algorithmic accountability legislation.

Zach holds a BA in Political Science from Johns Hopkins University and a MSc in Digital Anthropology from University College London. At UCL, he examined the ways technologies impact everyday life and did fieldwork with a community of vegan activists based in London, analyzing the ways they deployed technology.

Evan Hills is the Senior Vice President of Strategy and Partnerships at Dstillery. He leads the partnerships, strategy and corporate development functions and has extensive experience working with partners across the ad tech and media industries. Currently, Evan is focused on developing and launching Dstillery’s post-cookie strategy and leading its international expansion. An award-winning data enthusiast, and a proven builder, he joined Dstillery in 2014, focused on strategic partnerships with social platforms, and went on to lead Dstillery’s pivot from a DSP to a targeting solutions company. He was named one of NYC TV Week’s 40 under 40 in 2019.

As the Director of Technology & Product at the NAI, Julie Karasik oversees the NAI opt-out platform, orchestrating major updates and ensuring that the opt-out is working properly for NAI’s nearly 100 member companies. Julie also participates in several industry initiatives focused on addressability and identity in a changing landscape.

Her background includes coding, managing developers, servers, and databases, as well as design direction. Prior to joining NAI, Julie served as an advisor to Briefly.co, a social news platform startup.

Julie received a Bachelor of Science from Cornell University, where she was pre-med before deciding to pursue her passion for technology. She is based in San Francisco.

Oracle Data Cloud Sam Mansour is Principal Product Manager for Moat Analytics. Moat provides an ad verification platform for brands, agencies, publishers and technology platforms to measure and optimize their advertising. With a history of developing cutting edge ad products for both the advertiser and publisher sides of the ecosystem, Sam is well versed in the tools and technologies of the trade. He applies his experience to his focus on General and Sophisticated Invalid Traffic (IVT) detection at Moat.

As Data Director for Global, Eleanor is responsible for running data product development and strategy across the company’s audio, digital and outdoor channels.

Eleanor previously worked as a senior analyst at the BBC, where she managed audience insight on television and website output by BBC World News and BBC Sport.

Since joining Global Eleanor has developed and launched a range of targeting, measurement and insight functions, including Global’s unique audio attribution tool, Listener Insight ID.

Amanda Martin is VP, Enterprise Partnerships at Goodway Group, overseeing partnerships for Goodway and Control v Exposed, a division focused on global business expansion. Amanda acts as the face of Goodway in the adtech ecosystem, empowering the company to become one of the leading independent digital partners to advertisers. In the past year, she supported progressive industry solutions with buy-side support such as pushing Goodway to be one of the first agencies to test LiveRamp’s Identity Link solution. She also took over PR strategy, spearheaded regulation compliance, and created an internal test-and-learn culture.



Amanda continues to raise the industry standard, moving the needle on key issues. She has led several partnerships, including developing, negotiating, and activating industry-first deals with PubMatic and Oracle. Amanda regularly contributes to publications including AdExchanger, Digiday and eMarketer and speaks at industry events like AdMonsters Publishers Forum and Adweek NexTech.

Benjamin Masse is a recognized programmatic advertising technology and interactive applications pioneer with more than 15 years of experience. Over this period, Benjamin has established synergies between business stakeholders and software development teams, delivering consistently innovative products. As Managing Director, Market Development and Strategy at Triton Digital, Benjamin spearheads market development and identifies strategic partnerships across the globe, working to enhance and grow Triton’s international footprint. He also contributes to product strategy, prioritizing the roadmap according to market needs and requirements, both from the supply and demand-side. Benjamin holds a M.Sc. in Anthropology and Post-Graduate Diploma in Entrepreneurship and Management. As an accomplished musician, he fully appreciates the growing importance of connecting business, technology, and culture. Benjamin currently resides in London with his family.

Mainak is a data science executive with 20+ years of experience in consumer, media, and marketing tech. As the Chief Data and Research Officer of Nielsen, Mainak leads data science, identity solutions, and AI initiatives. He is responsible for product development. Mainak is passionate about scaling businesses with AI, developing talent, and delivering results. Prior to Nielsen, Mainak held data science leadership roles with GfK, Simulmedia, and Google (DoubleClick).

Mainak completed his M.A and doctoral studies from Brown University. A TED Speaker on data and AI, he was the founding member of the General Assembly’s Data Science Standard Board and a steering committee member of the University of Chicago Booth Business School’s Kilts Center of Marketing.

Garrett McGrath is Vice President, Product Management for Magnite. In this role, he oversees product
management for the industry’s largest independent sell-side advertising platform company. This
includes responsibility for identity and privacy, deals and related offerings, and header bidding,
including Magnite’s industry-leading managed Prebid product, Demand Manager.

Garrett has more than twenty years experience in product leadership across the programmatic
advertising and media industries. Previously he worked on product strategy for global in-app
advertising platform, Smaato, where he served as Senior Vice President of Product Strategy. Earlier in
his career, Garrett served in product management roles at OpenX, AT&T Interactive, Operative, and
Edmunds.com.

Garrett is Chairman of Prebid.org Prebid and joined Criteo’s Advisory Board in June 2020, as an
inaugural member, to help guide their policies on identity, privacy, and the overall evolution of
programmatic technology.

Graham and his team help guide product strategy and marketing efforts for Facebook’s advertising products by drawing on a deep understanding customer needs and the marketing ecosystem. Graham manages teams focused each component of Facebook’s ad system, including ad interfaces, targeting, optimization and measurement, as well as teams focused on customer segments such as small business, emerging markets and verticals. Prior to assuming this role, Graham served as Director, Advertising Measurement and led the North America Measurement team, which is responsible for developing and executing measurement solutions that provide insight into the value Facebook creates for marketers.

Prior to joining Facebook, Graham was Senior Vice President, Media & Entertainment practice, at comScore. Prior to that, Graham worked in marketing and product strategy in Yahoo’s Search division. Graham holds an MBA with majors in Marketing, Strategy and Finance from the Kellogg School of Management, Northwestern University and a B.S. with honors from Santa Clara University, with a major in Psychology

Steve Mulder is Senior Director of Audience Insights at NPR, where he spearheads digital analytics and insights across the organization, ensuring that NPR and public radio stations have a comprehensive understanding of audience across all digital platforms.

John Nardone is a first-generation ad tech pioneer serving as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA). At MMA, he had a hand in establishing marketing mix modeling, illustrating his long-standing advocacy for marketing accountability. As CEO at [x+1], through its acquisition by Rocket Fuel, Nardone helped transform that business into a top-rated data management platform (DMP). Rocket Fuel acquired [x+1] for $230M in 2014. It was while running [x+1] that Nardone became a client of Flashtalking, and learned firsthand of its power as the art and science behind the perfect message. During his tenure as CEO of Flashtalking, John oversaw the merger of Flashtalking and Spongecell, who shared a vision of the future of data-driven creative.

As Vice President of Product at Index Exchange, Mike leads all Identity efforts at Index Exchange, focusing on unlocking people-based buying for publishers and buyers on the open web. In addition to Identity, Mike also oversees all of Index Exchange’s header bidding and reporting solutions. Mike also serves as a board member of the Advertising ID Consortium.

With over 14 years of experience in online advertising, Mike has led initiatives across different disciplines, including sales and currently, product.

Prior to joining Index Exchange, Mike was the Director or Product Strategy at Criteo.

As Director Data Strategy & Products at Media Impact, Christopher Reher is responsible for all data topics at the interface between marketing, data privacy and product development and further develops these topics in coordination with the responsible teams at Axel Springer.
Following positions at TRG, Undertone and SpotX, Mr. Reher most recently worked as a Member of Management and Managing Director Germany for the advertising platform “Platform161”, which specializes in programmatic advertising.
In addition, the Jurist serves as the Chairman of the BVDW’s Data Economy Department since September 2018 and is an expert in data economization in the DiDaT project.
With numerous published interviews and articles, Christopher is a well received speaker, guest lecturer and panelist, who also serves as a technical advisor to the committee for the Code of Conduct Programmatic Adversiting 2.0.

With 20 years of software experience, Neal is focused on optimizing business needs, leading tech teams to create relevant and effective data-driven products that build the bottom line and deliver client value. Prior to entering advertising technology, Neal worked at RightNow Technologies, an early CRM vendor that sold to Oracle in 2011. There Neal led a team of AI/ML engineers that pioneered the use of sentiment analysis, natural language processing and content search systems in over 36 languages within automated customer service systems. Neal currently serves as co-Chair of the OpenRTB protocol that standardized the process of RTB, the Deal-ID and the Native ads format and the new Ads.txt standard.

Achim is a member of the executive board at the European netID Foundation. As CTO he is responsible for the products (netID) around Single Sign-on and Consent Management / Addressability and drives their strategic development. He is an expert in privacy technology related matters as well as their real life implementation at scale.

Achim graduated at RWTH Aachen as a computer scientist, following that he worked a longer timeframe at big European cooperation’s, always focusing on data driven topics with increasing level of leadership. Prior his current role he worked as a senior manager at KPMG where he played a major role in building up the business around data-driven technologies – namely the national and global setup and operation of the KPMG Lighthouse, Center of Excellence for data driven technologies. Before joining KPMG he worked at ParStream (part of the Cisco IoT division today) – a Cupertino based Big Data Startup – leading both product development as well as the global consulting/technical sales teams.

Allison Schiff is a managing editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Abhishek is the CEO and co-founder of NumberEight, a London-based company developing state-of-the-art on-device AI software to predict user context and audiences using sensors in mobile devices. He is an ex-Apple, Palm and Blackberry engineer with multiple US patents to his name and has worked in four countries – US, Canada, UK, and the Netherlands. He holds a Master’s in Electrical Engineering from TU Delft in the Netherlands and a Bachelor’s in Computer Engineering from the University of Waterloo in Canada.

Amit Shetty heads the Video and Audio product initiatives at the IAB TechLab. He joined the Tech Lab with a history of building cloud, mobile and video products in a wide variety of markets ranging from Telcos to Enterprise to Consumer apps. He has worked in Product Management, Marketing, and Engineering roles and has built platforms in standards-based ecosystems at Motive/Nokia (products built on Broadband Forum standards) and InnoPath (products built on Open Mobile Alliance standards). He also worked at Yahoo where he worked on the Video Player used across all of Yahoo’s properties. He is a proud Longhorn from the University of Texas at Austin.

Steve is the Senior Vice President, Product and General Manager for Neustar’s Customer Experience LOB, a core part of the Neustar Marketing Intelligence Platform. With a deep technical background and extensive domain knowledge, Silvers is a leading force in global mar tech and ad tech product development.

Steve came to Neustar through the acquisition of Aggregate Knowledge, where he was responsible for much of the differentiating product work behind the IDMP platform including attribution, privacy & compliance, identity resolution and the use of machine learning and artificial intelligence.

With a BS in Computer Science from the University of Michigan and an early career as an engineer, Steve is at home solving complex technical issues with engineering teams. He is a strong leader, an experienced public speaker and an avid sailor.

Dr. Willard (Bill) Simmons is the VP, Product Management at Roku. Bill previously served as co-founder of dataxu, an advertising and marketing platform, which was acquired by Roku in November 2019. In 2008, Bill founded dataxu based on his MIT research in combinatorial search and experience in real-time software. dataxu became known as one of the first companies to use “Big Data” and “Artificial Intelligence” to make optimal commercial decisions. The platform, now integrated with Roku’s Advertising business, powers digital advertisements served to customers across TV screens, laptops, digital billboards, and mobile phones. With a reach of over 200 countries, today dataxu’s platform allows businesses to connect and interact with the most digitally connected population in the world.

Bill has earned multiple degrees in his field including a Bachelor of Mechanical Engineering from University of New Hampshire, Master of Science in Aerospace Engineering Sciences from University of Colorado, Master of Science in Mechanical & Aerospace Engineering from Princeton, and a Doctorate in Aeronautics & Astronautics from MIT. Bill spent the first half of his professional career working on space engineering including launch vehicle guidance and control, x-ray space telescopes, planet finding optics, and optimal Mars mission design.

Shailley brings several years of product management experience in Digital advertising at Yahoo and Say Media building products for Mobile advertising, Ad Operations, Targeting solutions and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past namely MRAID and Mobile Rising Stars specifications.

At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, PwC. By way of qualifications, Shailley has an MBA and Chemical engineering degree.

Ryan Spicer is the Chief Revenue Officer for Atmosphere, the leading connected television platform for businesses, spearheading the national and local ad sales teams across the organization. Ryan is a 18+ year media professional with leadership & strategy experience in linear television, premium digital publishers, content marketing & experiential activations across news, sports and entertainment.


Ryan previously spent more than 14 years at Turner & WarnerMedia, now part of Warner Bros Discovery, helping transform the leading media company from a legacy linear entity to a multi-platform content distributor with robust digital consumer engagement.


In recent years, Ryan led client partnerships for the CNN Digital portfolio, across the Northeast, Southeast and Midwest territories, focusing on the brand’s digital, mobile and branded content offerings, and was among the sales leadership team for the successful launch of the HBO MAX with Ads steaming product.

Chris is a Product Leader with over 15 years in advertising technology. Specializing in development of data products, Chris loves to make connections between data to create better opportunities for marketers to reach their customers. He has applied his passion across data providers, programmatic agencies, video and ad networks, and DMPs. Currently Chris oversees Oracle’s Contextual Intelligence product line. Prior to working in Adtech, Chris was a systems consultant building large scale database infrastructure. He has a Bachelor’s from Princeton University.

In her 7 years with Pixability, Paulino has become known in the industry as the expert on all things YouTube. She has been a primary driver of Pixability’s growth and has served as the key voice of the customer in building the PixabilityONE platform. In her role as SVP, Product, she runs all product strategy and manages Pixability’s growing insights team. A graduate of the University of Richmond, Jackie is YouTube and Google AdWords Certified.

Cathy Taylor is the Commissioning Editor U.S. for WARC. One of the first marketing reporters to cover digital media, she was editor of the digital section for both AdWeek and later Advertising Age. She was also the founder of the AdWeek blog, AdFreak, and wrote the Social Media Insider column for MediaPost for seven years. Most recently a consultant, Cathy has worked for organizations including the Mobile Marketing Association, Omnicom, Razorfish and PwC’s strategy+business, for which she wrote an annual review of the best marketing books of the year for many years. She also is a frequent speaker at industry events, and programmed and emceed conferences for both MediaPost and The Conference Board.

Audrey Trainor sits on MediaMath’s Data Policy & Governance team as a Manager of Privacy & Data Use. In her role, she is responsible for defining strategic policies and processes around privacy, data use, and compliance to ensure data is used in ethical, privacy-friendly ways that support MediaMath’s growth while honoring global data protection laws and self-regulatory obligations.

Audrey has been involved with privacy & digital marketing for the last five years. Previous to MediaMath, Audrey was Director of the AdNotice Solutions at Crownpeak (aka Evidon) supporting the Digital Advertising Alliance’s AdChoices icon usage for Fortune 50 & Fortune 500 companies. She currently sits on the NAI Board, and has also served on the board of the Better Business Bureau of Metropolitan New York.

Originally from Rhode Island, Audrey made her home in New York City after graduating from Fordham University with a B.S. in Biology. An avid reader and dog lover, she can be found on weekends in the park with her pup Tico.

Colleen Tricarico joined BPA Worldwide in November 2018 as the Manager of Digital Audit Services in the Technology Assurance division. She oversees the compliance process for companies seeking independent validation certification for ad tech associations such as the IAB Tech Lab and TAG. Colleen has over 15 years of experience in media and ad operations, most recently at LinkedIn and Indeed. She earned her BA from Central Connecticut State University and her MBA in Strategic Management from the Jack Welch School of Business at Sacred Heart University.

Philipp is co-founder and Managing Director of Meetrics. Prior to that he conducted research on human-computer interaction at Max Planck Institute for History of Science, MIT and in Harvard, and consulted firms on this topic.

He is also a board member of the Digital Marketing Quality focus group at BVDW and was board member of IAB Europe for many years.

Jill Wittkopp is the Vice President, Product at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.