IAB Tech Lab Summit: Renaissance

Dennis Buchheim has worked in digital advertising for 20+ years, driven to ensure content and services remain accessible and useful. He is a product-oriented leader who has led organizations to define, launch, and manage demand-side platforms, ad exchanges, targeting systems, identity solutions, audience insights tools, measurement and verification platforms, and other large-scale products/programs in advertising and beyond.

Dennis founded advisory firm ThinkMedium (www.thinkmedium.tech) in 2023 to advance his mission, helping ads and media clients navigate shifts and opportunities in privacy and data strategy, safety, and efficiency.

He was previously a VP at Meta, recruited to collaborate with the advertising ecosystem on privacy, measurement, and trust/safety, with scope later expanded to data science and enablement across business products. This role built on Dennis’ tenure as CEO of advertising technical standards body IAB Tech Lab and his prior ad tech product/business leadership experience at Yahoo and Microsoft.

Before “finding advertising” in 2002, Dennis held engineering and product roles at Apple, Oracle, Actioneer, and iHarvest (which he co-founded), working on a range of enterprise and consumer software products. Dennis earned dual degrees from Brown University, in computer science and business economics.

Amanda Cabrera is the Head of Publisher Partnerships at Adobe Advertising Cloud. She owns the strategic relationships with publishers, leading business development in the fields of inventory, identity, and innovation. Amanda began her career working with top brands and agencies on advertising strategy and campaigns before joining the partnerships team at TubeMogul, then acquired by Adobe in 2016.

@AdobeExpCloud

Tom Chavez is a serial tech entrepreneur and co-founder of super{set}, a venture studio that founds, funds, and forms technology companies.

For the past 20+ years, Tom’s professional focus has centered on using data, decision science, and AI to solve hard, interesting problems.

Prior to forming super{set}, Tom was the CEO and co-founder of Krux, acquired by Salesforce in 2016. Before Krux, Tom was the CEO and co-founder of Rapt, acquired by Microsoft in 2008. To date, the companies led by Tom have generated a 17.5x return for investors and substantial wealth for employees. He is also an investor in his friends’ ventures, which include companies like SafeGraph, Datavant, Flexe, Survata, MintExchange, CocoTerra, VOIQ, and tvScientific.

Alongside former Salesforce colleagues Vivek Vaidya and Chris O’Hara, Tom co-authored Data Driven: Harnessing Data and AI to Reinvent Customer Engagement, published in 2018 and winner of the 2019 Axiom Business Book Award Silver Medalist in Business Technology. The book aims to explain and “de-geekify” the latest data-driven techniques that marketers use to drive stronger engagement and smarter experiences for consumers.

Born and raised in Albuquerque, New Mexico, Tom currently lives and works in San Francisco. He holds a B.A. in Computer Science and Philosophy from Harvard University and a Ph.D. in Engineering-Economic Systems and Operations Research from Stanford University, where he was a NASA Doctoral Fellow. He supports and serves on the boards of non-profits in the areas of education, immigration, and entrepreneurship.

Together with his sister, Elena Chavez Quezada and his wife Rosalyn Chen, Tom co-founded the Chavez Family Foundation. The philanthropy invests in non-profit projects at the intersection of education, immigration, and entrepreneurship. It is Tom’s way of honoring his amazing parents and carrying forward the values they instilled. Tom sits on the non-profit boards of KQED (public media for the Bay Area) and MTV’s Save the Music.

Nick is a Senior Software Engineer at Google and has been part of the IMA SDK team for the past 5 years. Most recently his focus has been on developing and supporting industry standards, including OMID, SIMID, and VAST, as well as extending the reach of Google Ads. Nick enjoys discovering the ins-and-outs of a new platform, prototyping proof-of-concepts, and peer mentorship. Outside the office, he enjoys learning about robotics, learning new languages, and automating his chores. Though a native New Yorker, prior to joining Google, Nick studied Computer Science and Economics at Harvard College.

Alex is a product manager on the Privacy Sandbox team at Google. Prior to Google he co-founded Coir, an ads privacy learning platform, led privacy and addressability standards making at IAB Tech Lab, and held product management roles overseeing privacy, ad creative, video ad serving and more at AppNexus/Xandr. Insider named him one of “14 experts from companies like Google and The Washington Post who are determining the future of digital advertising.”

Social

https://www.linkedin.com/in/alextcone/

Benjamin Dick is Global Lead, Data Collaboration & Interoperability at Amazon Web Services (AWS). He drives the development of cloud-based measurement and interoperability solutions for advertising & marketing customers by leveraging privacy-enhancing tools and other technology primitives. Ben brings 15 years of experience from various industry roles. Prior to joining AWS, he served as VP of Product – Privacy, Identity & Addressability at IAB Tech Lab, where he worked closely with ad tech platforms, agencies, and publishers to develop new industry standards aimed at navigating collaboration challenges stemming from emerging privacy laws and broader data deprecation. Prior to joining IAB Tech Lab, Ben was responsible for programmatic trading at GroupM for Nestlé’s 85 brand portfolio across the US, Canada and Mexico. He also developed programmatic and attribution strategies for clients including MasterCard, NBC Universal, Barclays, and Harvard Business School. He lives in Brooklyn with his partner Kate and their Swiss Mountain Dog Billie.

Shobha Doshi leads the Programmatic team at CafeMedia, building it from the ground up over the past 9 years. Her team is responsible for managing all relationships with our advertising technology partners and other platforms. Shobha works to ensure that we have best-in-class integrations with our partners and always have access to the most cutting-edge offerings. With over a dozen years of experience in digital advertising, she’s worked across all parts of the industry.

Shobha graduated with a BS in Marketing from Rutgers and an MBA from Stern Business School. She lives in Atlanta with her husband and two boys, after a long stint in Manhattan.

Laura Evans is the Senior Certification Specialist at Flashtalking by Mediaocean, where her responsibilities include maintaining publisher certifications and relationships, MRC audits, and ad serving projects. During her 5 years at Flashtalking, she has become an expert on ad serving/tech and industry guidelines, as well as an active participant of the IAB Tech Lab working groups.

Before joining Flashtalking, Laura was an Interactive Developer at Resource Ammirati, an IBM iX company. She graduated from DePaul University with a B.A. in Communication and Media.

Jenny is a Venture Partner with the growth equity fund, Volition Capital, focusing on internet consumer transactions. She is an entrepreneur and intrapreneur, founding two scaled digitally native business from scratch: Rent the Runway and Jetblack. Jetblack is the first portfolio company within Walmart’s technology incubator, disrupting traditional ecommerce with a personal shopping service over text message and voice. Previously, Jenny Co-Founded Rent the Runway, a business that has transformed the retail industry by making designer clothing rentals a convenient and accessible luxury experience for millions of women. During her time at Rent the Runway, Jenny wore many different hats, serving as President, Head of Logistics and Head of Business Development. Jenny remains a Rent the Runway board member and adviser, a board member of Apollo’s SPAC, Shutterfly and Party City, and an adviser to and investor in various businesses, many with female founders. She is Co-founder of the RTR Foundation, and guest lecturer at various universities and professional forums.

Jenny has been honored with numerous recognitions including Inc. Magazine’s “30 Under 30”; Fortune Magazine’s “40 Under 40” and “Most Powerful Women Entrepreneurs”; and Fast Company’s “Most Influential Women in Technology.”

She earned her MBA from Harvard Business School and graduated Cum Laude from Yale University. She currently resides in New York City with her husband and three children.

As Executive Director, Head of Operations for CVS Media Exchange (CMX), CVS Pharmacy’s retail media network, Melissa is responsible for overseeing and leading all CMX functions related to Business Operations, Ads Policy, Ad Technology Operations, Business Systems, Yield Management, and Media Performance and Activation.

Melissa is an industry veteran with over 20+ plus years in in Product and Operations. Most recently Melissa was the SVP, Global Exchange Operations for Yieldmo. Prior to Yieldmo, Melissa ran Revenue Operations for Walmart Connect. In her role, she led the US and India-based team responsible for ad campaign performance and optimization, technical operations, API partner and self-serve Advertiser Support, Ads Trafficking, Billing, and Ads Policy. Before Walmart, she worked at Index Exchange and IAB Tech Lab. At IAB she was responsible for the Modernizing Measurement Taskforce, IAB Tech Lab Content Taxonomy, Header Tag Working Group, OpenRTB and OpenDirect protocols.

Melissa is a cum laude graduate from SUNY New Paltz with a BA in International Relations. Melissa is a mother of two and she and her family are currently based in the greater Philadelphia area.

Stephanie Hanson is the Offering Manager of OneTrust, the most widely used privacy, security and governance technology platform. In her role, Hanson oversees the OneTrust Platform’s products across web, mobile and OTT/CTV, working with emerging and enterprise companies on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including CCPA and GDPR. Hanson has publicly spoken on a variety of privacy, security and marketing topics, providing deep insight into regulatory issues and practical approaches to marketing compliance for advertisers and publishers. Hanson is a Certified Information Privacy Professional (FIP, CIPP/E, CIPM) and holds a B.S. in Computer Science from the Georgia Institute of Technology.

With more than a decade of experience in the ad tech industry, Rob Hazan leads omnichannel product strategy, development, and delivery at Index Exchange.

Prior to joining Index, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google, Rob served as a Product Manager, responsible for publisher tagging, ads latency, and ensuring compliance with data regulation (e.g. GDPR and CCPA).

Earlier in his career, Rob worked as a software engineer and business analyst at Bridgewater Associates, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today, he lives in the Boston area with his wife, two kids, and their dog.

Alysa Hutnik, Partner and Chair of Kelley Drye’s Privacy and Information Security practice, provides practical legal advice in all areas of privacy, data security, and advertising law, with a strong focus on adtech and the intersection of privacy and marketing practices. Alysa has a strong pulse on the ever-evolving privacy legal landscape, and frequently defends companies in privacy and advertising matters before the Federal Trade Commission (FTC) and state attorneys general. Alysa is ranked as a leading practitioner in the Privacy & Data Security area by Chambers USA, Chambers Global and Law360 and is a frequent speaker at conferences around the country.

Samir Jain is the Director of Policy at the Center for Democracy & Technology (CDT). He leads CDT’s policy advocacy and manages CDT’s core policy teams in conjunction with its CEO. His work includes shaping and overseeing execution of CDT’s policy agenda and strategy, and representing the organization before policymakers, regulatory agencies, civil society, industry, and the media.
Samir has 25 years of experience in senior roles in government and private practice working at the forefront of technology law, policy, and regulation. He served in the Obama Administration as Associate Deputy Attorney General at the Department of Justice and as Senior Director for Cybersecurity Policy for the National Security Council. In those positions, he advised leadership at the White House and DOJ on cybersecurity and technology policy; coordinated development of cybercrime and privacy legislation and policy in areas such as encryption and defense of critical infrastructure; managed responses to significant cyber incidents; and led the team responsible for international engagements on issues such as law enforcement cooperation, cyber norms, and cyber-enabled intellectual property theft. He was a primary architect of the Presidential Policy Directive on United States Cyber Incident Coordination and played a key role in developing the Executive Order authorizing sanctions for malicious cyber-enabled activities.
Samir also was a partner at the law firms of WilmerHale and Jones Day. He started his career as a communications lawyer and worked on regulatory and litigation matters ranging from net neutrality to electronic surveillance. As the Internet emerged, he played a lead role litigating landmark cases such as Zeran v. America Online, establishing that Section 230 of the Communications Decency Act generally immunizes social media and other online services from liability for third-party content.
Over time, his practice spanned advising on cyber risk mitigation; leading data breach and cyber incident responses; counseling clients on global privacy compliance, and handling investigations by the FTC and state Attorneys General; advising on law enforcement and national security issues; and counseling on issues affecting emerging technologies, including artificial intelligence (AI) and the Internet of Things.
Samir has served on the Education Advisory Board for the International Association of Privacy Professionals (IAPP), as an Affiliate with the Technology Policy Program at the Center for Strategic and International Studies (CSIS), and as an adjunct professor at George Washington University Law School. He holds a B.S. from Stanford University and a J.D. from Harvard Law School.

Srini is a technology entrepreneur with 23+ years of experience in establishing and successfully scaling businesses. Srini co-founded Amagi in 2008 and established it as a global leader in SaaS for broadcast and streaming TV on the cloud. As the Chief Revenue Officer of Amagi, Srini is responsible for revenue growth, inclusive of sales & marketing.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Doug is the CEO of Rulo, a company focused on leveraging the scaled, responsibly sourced, highly actionable dataset of CivicScience – a consumer intelligence platform trusted by top brands and publishers. Powering next-gen advertising solutions in a rapidly evolving, privacy-first open internet, the new company provides value to users, brand marketers and content creators in a permissioned and regulatory compliant fashion without dependence on third party cookies.

Prior to starting this new venture, Doug launched the programmatic business of Media.net and built it to a top ad platform as SVP & GM. He has spent over twenty years in media spanning various leadership, strategy and partnership roles for platform technology and branded content-driven enterprises at various stages from start-up to corporate.

Doug has earned an MBA from NYU’s Stern School of Business and lives in Laurel Hollow, NY with his wife and two children.

For nearly 12 years, Curtis Light has built software throughout Google’s advertising platforms, including Display & Video 360, AdSense, and YouTube Ads.  With a strong interest in combating ad fraud, he actively contributed to designing and authoring the app-ads.txt standard, along with contributions to IAB Tech Lab security working groups.  Within Google, he works on various anti-abuse initiatives.

Garrett McGrath is Vice President, Product Management for Magnite. In this role, he oversees product
management for the industry’s largest independent sell-side advertising platform company. This
includes responsibility for identity and privacy, deals and related offerings, and header bidding,
including Magnite’s industry-leading managed Prebid product, Demand Manager.

Garrett has more than twenty years experience in product leadership across the programmatic
advertising and media industries. Previously he worked on product strategy for global in-app
advertising platform, Smaato, where he served as Senior Vice President of Product Strategy. Earlier in
his career, Garrett served in product management roles at OpenX, AT&T Interactive, Operative, and
Edmunds.com.

Garrett is Chairman of Prebid.org Prebid and joined Criteo’s Advisory Board in June 2020, as an
inaugural member, to help guide their policies on identity, privacy, and the overall evolution of
programmatic technology.

Kelly Metz is responsible for helping Right Media’s premium demand partners develop strategic solutions on the Exchange platform. Prior to this position, Kelly worked within Yahoo! and Right Media for three years creating and managing publisher and advertiser partnerships. Before joining Right Media, Kelly held leadership roles in sales and business development at a variety of technology companies – from small start-ups to Oracle Corporation. Kelly earned a BA from Stanford University.

Todd Miller is the Vice President of Policy and Compliance at the Trustworthy Accountability Group. Since 2004, he has been helping companies and advertisers to develop and deploy tools, standards, and practices, to fight against non-compliance in digital advertising. In his role with TAG, Todd is responsible for ensuring that members adhere to TAG’s best-practices and industry guidelines.

Prior to joining TAG in 2018, Todd had been the Compliance Officer for several online advertising companies, which independent third parties rated as among the safest in the industry. With experience in digital advertising from display and video, social and influencer, to affiliate and search, Todd has created compliance solutions for advertisers ranging from Apple to Zappos.

Before 2004, Todd was Senior Producer for Web Development and Webmaster for Addictive Media in Santa Barbara, CA, working with clients such as Disney, the United Nations and Sony Entertainment. Prior to that, he held a range of roles, including radio disc-jockey and technical support manager.

Graham and his team help guide product strategy and marketing efforts for Facebook’s advertising products by drawing on a deep understanding customer needs and the marketing ecosystem. Graham manages teams focused each component of Facebook’s ad system, including ad interfaces, targeting, optimization and measurement, as well as teams focused on customer segments such as small business, emerging markets and verticals. Prior to assuming this role, Graham served as Director, Advertising Measurement and led the North America Measurement team, which is responsible for developing and executing measurement solutions that provide insight into the value Facebook creates for marketers.

Prior to joining Facebook, Graham was Senior Vice President, Media & Entertainment practice, at comScore. Prior to that, Graham worked in marketing and product strategy in Yahoo’s Search division. Graham holds an MBA with majors in Marketing, Strategy and Finance from the Kellogg School of Management, Northwestern University and a B.S. with honors from Santa Clara University, with a major in Psychology

As the Chief Strategy Officer/EVP, Strategy & Data for the Digital Division, Susan oversees all data and strategy functions for Nexstar Media Inc.’s Digital Division, which extends Nexstar’s audience insights into the digital realm.

Susan first joined Nexstar Media Inc. in October of 2019 as SVP, Strategy and Business Intelligence, leading a team of digital experts focused on the creation of data ad products, audience platform growth, and the use of analytics and reporting to inform all aspects of Nexstar’s digital business.
She brings 20 years of expertise from both the content and advertising sales sides of the media business to bear in her work for the digital division.

Susan previously worked at Nielsen, overseeing technical operations and solutions architecture as VP of Marketing Cloud Solutions, and, before that, oversaw sales planning, ad operations, and yield for The New York Times as Senior Director, Ad Operations & Yield.

Prior to joining The New York Times, she spent nearly a decade at Hearst, where she most recently led programmatic advertising and digital ad operations for the newspaper division as Vice President, Digital Revenue and Analytics. As General Manager, Connecticut Media Group Interactive at Hearst, she led strategic partnership implementations and managed the digital operations for Northeast region, where she worked on content management system development, oversaw online content programming, and led digital ad product development and support.

Before joining Hearst in 2007, Susan worked for Starwood Hotels, Jupiter Research, and Honeywell, where she focused on leading operations and program management and project management teams across a variety of digital media initiatives.

Susan holds a Bachelor’s in Computer Science and Photography from New York University. Outside of work she is a devoted mother of two and enjoys painting, playing tennis and the piano.

Alessandro Pireno is the VP of Product for HUMAN’s advertising products. His remit is to provide the best-in-class fraud protection to the digital advertising community. Alessandro believes that fraud is one of the biggest obstacles to providing an equitable and safe internet for its advertisers, publishers and most importantly consumers. In the past, he has been an engineering, sales, and product leader within Omnicom Media Group, GroupM, and Snowflake computing. Alessandro holds an MBA from Columbia University; attended Caltech and NYU Poly where received an BS in Physics.

Rich Raddon is the co-founder and co-CEO of Zefr, a contextual video advertising and digital rights management platform that uses data to unlock value for brands and content owners on social platforms. Zefr’s BrandID technology allows brand marketers to contextually align advertisements with content, improving the ad experience for viewers and for advertisers. The company was named to Deloitte’s Technology Fast 500 list in 2016.

Rich has a long history in the media industry. Prior to founding Zefr, Rich co-founded Movieclips, the largest collection of streaming licensed studio content on the Web, which was acquired by Comcast (Fandango) in April 2014. Rich also served as the director of the Los Angeles Film Festival and as a media producer. He began his career as an assistant to the late writer, director, and producer John Hughes in Chicago. Rich is a graduate of Brigham Young University. He lives in Los Angeles with his wife and three children.

Ms. Rich is Of Counsel at Kelley Drye within their Privacy and Advertising Law Practice, and is one of the nation’s leading experts on privacy and consumer protection, having spent 26 years with the FTC serving in various management roles, most prominently as Director of the FTC’s Bureau of Consumer Protection where she lead a team of hundreds of lawyers and other professionals in Washington and eight regional offices. She has been at the forefront of numerous issues and led a number of influential FTC policy reports on topics including the Internet of Things, Big Data, data brokers, mobile apps, and cross-device tracking. She also led the development of the FTC’s rules protecting children’s online privacy and sensitive financial information. Prior to joining Kelley Drye, Jessica was a fellow at Georgetown University’s Institute for Technology Law & Policy, and an Expert Consultant with Privacy for America, a business coalition focused on developing a framework for federal privacy legislation.

With 20 years of software experience, Neal is focused on optimizing business needs, leading tech teams to create relevant and effective data-driven products that build the bottom line and deliver client value. Prior to entering advertising technology, Neal worked at RightNow Technologies, an early CRM vendor that sold to Oracle in 2011. There Neal led a team of AI/ML engineers that pioneered the use of sentiment analysis, natural language processing and content search systems in over 36 languages within automated customer service systems. Neal currently serves as co-Chair of the OpenRTB protocol that standardized the process of RTB, the Deal-ID and the Native ads format and the new Ads.txt standard.

Mathieu Roche is the Co-founder and CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.

With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue.

Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He lives in London since 2011 with his wife and 3 daughters.

As VP of Publisher Business Development, Scott oversees the publisher business development organization and is responsible for driving the accelerated adoption of LiveRamp’s Authenticated Traffic Solution (ATS), helping publishers grow revenue streams, optimize yield, and demonstrate marketing value. Previously, Scott helped LiveRamp build out their DSP ecosystem and is enjoying the shift towards the supply-side and scaling the company’s global publisher business overall.

Nicole Scaglione has been working in the ad tech space for more than a decade. She joined PubMatic in 2021 to manage the OTT/CTV business globally and has since expanded her role to take on all things online video.

Prior to PubMatic, Nicole ran the West Coast AdvancedTV programmatic sales team for Hulu and oversaw the West and Midwest sales teams at Telaria.

Nicole holds a Bachelor’s degree in Political Science and Psychology from the University of Michigan and a Master’s degree in Business Administration from Wayne State University.

Lane Schechter leads product for Verity, GumGum’s MRC Accredited Content-Level Brand Safety, Brand Suitability & Contextual Analysis service. He is a member of the IAB Tech Lab’s Working Groups for Brand Safety & Suitability and Content Taxonomy, and was part of the Brand Safety Institute’s inaugural class of Certified Brand Safety Officers. Prior to GumGum, Lane worked on product initiatives for the National Football League (NFL) and digital content operations at Red Bull Media House. An avid backpacker, when Lane is not working, he enjoys being “disconnected” and taking in the splendors of nature.

Amit Shetty heads the Video and Audio product initiatives at the IAB TechLab. He joined the Tech Lab with a history of building cloud, mobile and video products in a wide variety of markets ranging from Telcos to Enterprise to Consumer apps. He has worked in Product Management, Marketing, and Engineering roles and has built platforms in standards-based ecosystems at Motive/Nokia (products built on Broadband Forum standards) and InnoPath (products built on Open Mobile Alliance standards). He also worked at Yahoo where he worked on the Video Player used across all of Yahoo’s properties. He is a proud Longhorn from the University of Texas at Austin.

Michael is General Manager of Advanced Advertising at TripleLift where he is responsible for spearheading the company’s ad product innovations for OTT and Connected TV. Prior to TripleLift, Michael was at Fox Networks Group, where he was Senior Vice President, Sales Strategy and Business Development. In this role, Shields was part of a team that successfully experimented with audience-first ad products, developing in-action, integrated ads, new formats and pricing models and lowering ad loads across the Fox portfolio.

When state attorneys general or other state regulators pursue investigations and enforcement actions involving consumer protection issues, Paul Singer knows exactly what they are doing, why they are doing it, and how to effectively address, parry, and resolve their concerns.

That is a product of his spending over two decades in the Texas Attorney General’s office, spearheading its consumer protection, advertising and marketing, public health, and data protection efforts. Paul leverages the insights he gained, relationships he developed, and trust he earned in that role to help companies in various industries protect their legal, business, and reputational interests when they find themselves under government scrutiny.

Paul’s extensive government-side institutional knowledge forms the foundation of his current practice defending clients in state-level investigations and enforcement actions, providing comprehensive compliance counsel, and advancing their interests through persuasive policy advocacy on consumer protection matters. The credibility Paul has earned over the years among his former colleagues and his reputation as a straight-shooter help establish positive, productive dynamics that lead to favorable resolutions and minimize both burdens and risks for his clients.

Paul spent most of his time at the Texas Attorney General’s office in the Consumer Protection Division, including as Division Chief. Most recently, he served as part of the agency’s executive leadership team as the Associate Deputy Attorney General for Civil Litigation, where he oversaw all plaintiff-oriented civil litigation for the Attorney General, including matters involving consumer protection, environmental protection, antitrust, civil Medicaid fraud, and bankruptcy and collections. Paul played an instrumental leadership role in several major multistate investigations, many involving Fortune 500 companies, where he repeatedly obtained large settlements for the 50 states and territories, including many multimillion-dollar recoveries.

Paul’s extensive knowledge and experience have made him a requested and frequent speaker at national seminars and trainings on a variety of technology, privacy, and general consumer protection topics. He has also been repeatedly recognized by his peers for his professional achievements and leadership, including receiving the Career Staff of the Year Award from the National Association of Attorneys General in 2020 and the Faculty of the Year Award from the National Attorneys General Training and Research Institute for his significant contributions to developing and presenting high-quality legal training programs for his counterparts across the country.

Shailley brings several years of product management experience in Digital advertising at Yahoo and Say Media building products for Mobile advertising, Ad Operations, Targeting solutions and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past namely MRAID and Mobile Rising Stars specifications.

At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, PwC. By way of qualifications, Shailley has an MBA and Chemical engineering degree.

Katie Stroud is Senior Product Manager with IAB Tech Lab, currently managing products for improving ad experiences in ad tech. Katie has been working with IAB since 2011 on products for video, creative formatting, ad delivery, and rich media interactions in video and display. Nearly native to the Pacific Northwest, Katie enjoys the rain, long bike rides (sometimes at the same time), and finding ways to improve ad experiences for brands, publishers, and consumers.

Temese Szalai is the CEO of Madarka Inc and Principal of its consulting arm, Subtextive.
She has significant experience with the 4As/GARM Brand Safety & Suitability Framework and its interpretation including through the lens of user generated content ranging from text to video.

She specializes in developing taxonomies and knowledge representations to support automated classification and interpretation of unstructured data for use cases related to large-scale digital content, especially for digital advertising.

She works with product and data science teams in their efforts to develop state of the art solutions that are responsive to the ever-changing digital ecosystem.

In addition to her experience at Subtextive and Madarka, she has worked for and with start-ups, Fortune 500s and government agencies, including Google, Rulespace, Ask.com, Bose, NIH/NHGRI, Brandsoft and Integral Ad Science.

Emera Trujillo is a director of product management at MediaMath, a global technology company that is building advertising technology for this moment and the next. With over a decade in product roles across the media landscape, she loves figuring out ways to make technology work for marketers and their customers. When she’s not thinking about how to make marketing easier, she loves talking about building products.

Chris Vargo, Ph.D is CEO of socialcontext.ai and an associate research professor of advertising at the University of Colorado Boulder. Chris has spent a decade researching online media using artificial intelligence, and his work has been cited over 1,700 times in academic studies. He teaches business analytics and digital advertising.

Chris has three degrees in advertising & public relations: a PhD from The University of North Carolina at Chapel Hill, an MA from The University of Alabama and a BA from The Pennsylvania State University. His background includes real-world public relations and digital marketing experience at Sony BMG Music, Porter Novelli and Fox/DreamWorks. In addition, Chris worked in the IT field for several years.

Alwin Viereck works for United Internet Media as Vice President since 2018. Within the publishing house he is responsible for Programmatic Advertising, Yield Management, Ad Technology and Product Management.
His former role has been the affiliate network affilinet, also part of United Internet, where he worked as Director Product, Strategy & Communication since 2012, being part of the management board as of 2014.

Alwin Viereck has more than 20 years of strategic product development as well as digital advertising experience and started his career as founder of digital education and ecommerce startups. He also worked for consulting company Accenture, the DFV AG a direct insurer, as well as for Tutoria a digital education company of Holtzbrinck Digital, where he was General Manager.

Claire Wasserman is Director of the Human Collective at HUMAN, a partnership program designed to bring organizations, including agencies, brands and technology platforms, together to develop and streamline best practices to eradicate fraud. Prior, Claire managed brand and agency accounts at MediaMath before returning to law school and practicing litigation in areas including digital marketing, intellectual property and digital privacy. Claire holds a J.D. from Brooklyn Law School, and a B.A. from the University of Virginia in Political Philosophy, Policy and Law.

Jack is a Senior Staff Engineer at Integral Ad Science who is currently focused on video measurement across web, mobile app, and CTV. He has over a decade of experience in digital advertising, and has worked on all phases of the creative lifecycle, from authoring to ad serving to measurement.

James is the Director of Product Management at CTV Ad Server Publica. Prior to joining Publica, James spent close to 6 years at OpenX in senior solutions architect roles helping to shape market leading programmatic features. James has extensive product management experience in the CTV space & his team has rolled out award winning solutions for the streaming publishers & smart TV manufacturers who use the Publica platform.

Jill Wittkopp is Senior Director of Management at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.