Agenda
Agenda
Speakers & Moderators
Speakers & Moderators
About the Venue
Convene
117 West 46th Street
New York, NY 10036
New York, NY 10036
The threats, pressures, and opportunities presented to our industry go beyond anything we’ve experienced before and it’s time we step up to the occasion: TRANSCEND.
IAB Tech Lab Summit is THE industry event designed for industry experts from the digital advertising industry. Join us for this event to skip the commercial narratives and blue sky thinking, and instead tune into technical foundations, technology solutions & demonstrations, honest debates and discussions about the industry’s biggest challenges, from the angle that matters most- technology.
IAB Tech Lab Summit: Transcend will focus on what’s working and what’s not in the following key areas:
The video-on-demand is now available for purchase for $99 USD. If you would like to purchase the VOD, please click the button below and fill out the secure credit card form and email to [email protected] along with your full name and contact information. Please make sure to specify which event you are purchasing in the subject line.
Philippe has been with Google for 8 years and currently serves as a Senior Product Manager on the Google Chrome team. In this role, he focuses on the Chrome Privacy Sandbox to improve people’s privacy online and give companies and developers tools to build thriving digital businesses. Previously, he served in product management roles on the Google Assistant and Google Ads teams.
Philippe earned a master’s of science in management and bachelor’s of engineering in electrical engineering from Stevens Institute of Technology.
Garima is a Group Product Manager at Google. In her current role, she is focused on transforming display advertising targeting solutions to be privacy-first. She has years of product transformation experience at big tech companies such as Google and Amazon. Garima holds an MBA degree from UC Berkeley and a bachelor’s in electrical engineering from India. She lives in San Francisco, CA.
Ben is Director, Data & Ad Effectiveness within IAB’s Data Center of Excellence. He leads IAB projects within its automation, identity, measurement/attribution groups, and works with leading ad technologists, agencies and publishers to identify and navigate some of the most pressing opportunities and challenges within these verticals. By developing best practices, research, white papers, and thought leadership in collaboration with IAB members, Ben helps improve and facilitate digital media buying and selling via automated tools, software and data.
Prior to joining the IAB, Ben was Associate Director, Digital Trading at GroupM where he oversaw programmatic strategy, measurement / optimization, ad operations, and private marketplace relationships across Nestlé 85 brand US portfolio. In this capacity he was responsible for building and “productizing” the Nestlé Trade Desk (NTD), an independent programmatic buying unit developed specifically to service Nestle brands. Prior to his work on Nestlé, Ben held positions at both Maxus Global and Universal McCann where he helped lead the development of programmatic and measurement/attribution strategies for large global brands including MasterCard, Barclays, Harvard Business School, and Welch’s.
Ben received a B.S. in Communications and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University and resides in Brooklyn, NY.
Pierre leads the charge for global partnerships at Lotame. Pierre brings his creative technologist and product leader experience to identifying and executing strategic partnerships that enhance Lotame’s audience management, data enrichment and identity solutions. Prior to Lotame, Pierre founded custom interactive digital video company nTangle, held numerous roles as a game design lead, and in another life was a stage actor and producer in New York City.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Chase Engstrom serves as Head of Sales Engineering at InfoSum. In his role, Chase works as a technical advisor for InfoSum’s product suite across the company’s strategic partners and global clients.
Prior to joining InfoSum, Chase was Director of Partnerships at LiveRamp where he led initiatives building identity graphs while ensuring consumer privacy & compliance.
Scott Galloway is Professor of Marketing at NYU’s Stern School of Business and a serial entrepreneur. In 2012, he was named one of the world’s best business professors by Poets & Quants. Scott has founded nine companies, including Prophet, Red Envelope, L2, and Section4. He is the New York Times–bestselling author of The Four, The Algebra of Happiness, and Post Corona. Scott has served on the boards of directors of The New York Times Company, Urban Outfitters, Berkeley’s Haas School of Business, Panera Bread, and Ledger. Across his Prof G and Pivot podcasts, Webby Award–winning No Mercy / No Malice newsletter, and his YouTube channel, Scott reaches millions. In 2020, Adweek named Pivot Business Podcast of the Year.
Contributor to Tech Lab and Head of Product at iubenda, which helps over 60,000 clients across hundreds of thousands of websites and apps to manage consent and comply with privacy laws.
Linda is a Partner in AGC’s New York office where she focuses on Digital Media. She is a Wall Street veteran with over 30 years of experience. Her transaction experience includes Advertising/Adtech, Data/Data Analytics, Digital Marketing/Media, Marketing Technologies, and Retail/eCommerce Technologies. Prior to AGC, Linda founded Gridley & Company LLC, a Digital Media boutique firm, in 2001 and was President & CEO until September, 2014. She started her career in the M&A technology group at Lehman Brothers in the mid ‘80s and subsequently went to Furman Selz as head of their Internet and Information Services Group in the late ‘90s which was later acquired by ING Barings and then by ABN Amro. She is a frequent speaker at Digital Media industry conferences and author of many Digital Media industry overviews including an upcoming whitepaper “Mirror, Mirror on the Wall….Whos’ Got the Best Marketing Data of Them All?”
She received her MBA degree from The Amos Tuck School and her A.B. degree from Dartmouth College.
With more than a decade of experience in the ad tech industry, Rob Hazan leads omnichannel product strategy, development, and delivery at Index Exchange.
Prior to joining Index, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google, Rob served as a Product Manager, responsible for publisher tagging, ads latency, and ensuring compliance with data regulation (e.g. GDPR and CCPA).
Earlier in his career, Rob worked as a software engineer and business analyst at Bridgewater Associates, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today, he lives in the Boston area with his wife, two kids, and their dog.
Przemyslaw is an Engineering Manager at RTB House. He works in various areas related to the Open Internet ecosystem. His work includes preparing for the cookieless future and emerging web technologies, building POCs or other experiments, and interacting with various stakeholders from the broader industry, as well as conducting research.
Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.
Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.
Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.
Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.
Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.
Chris Keogh, Global Client Services Director at Anzu.io, is a digital media specialist with almost 10 years experience in online acquisition and brand channels, as well as digital strategy, media planning buying, and brand building. Before joining Anzu in February 2021 to bring his wealth of experience to the in-game advertising world, Chris previously held senior positions at large media companies including Quantcast, Captify, and McCann.
Oleg Korenfeld’s 20+ year professional expertise cuts across all angles of the digital advertising ecosystem – ad technology, demand, and supply sides. Recognized as a transformative AdTech leader, Oleg brings deep marketing data and technology experience, holding global executive positions at companies such as GroupM and Publicis. In his role as CTO, he helps CMI Media Group, Compas, and their clients continue the momentum of decades of disruptive innovation in media as well as implementation of tech and data best practices on a global scale. He is responsible for overseeing the agencies’ global automation, technology, and data strategy and development while leading the company’s continued innovations in tech-enabled performance and precision media solutions.
Oleg has hands-on experience in advertising and marketing product, audience/data, advertising operations, business development, go to market strategy and business intelligence/analytics. This deep experience across all marketing channels and environments allows for a holistic view of the marketplace and its future.
Oleg has a unique and broad perspective of a rapidly evolving marketing industry. He is passionate and focused executive helping transform and lead CMI Media Group’s vision and execution through data and technology.
Jessica Lee chairs Loeb & Loeb’s Privacy, Security & Data Innovations practice. Jessica helps companies in the U.S. and around the world launch, market and monetize their digital products and content. She provides strategic privacy counselling to clients who are leveraging data in connection with programmatic and addressable advertising, voice technology, location-based tracking, smart devices and wearables, as well as emerging technologies, such as artificial intelligence and facial recognition. Jessica has assisted dozens of organizations design their privacy programs and operationalize U.S. and international privacy and data security requirements, including the General Data Protection Regulation (“GDPR”), and, more recently, the California Consumer Privacy Act (“CCPA”) and upcoming state privacy laws. Jessica is the Chair of the Cyber Security & Surveillance Committee of the International Bar Association and sits on the IAPP’s Publications Advisory Board. Jessica is a supporter of the arts and serves as the Vice-Chair of the Board of Weeksville Heritage Center and sits on the Board of Directors for the Laundromat Project and Musicians on Call.
As the US Chief Investment Officer for dentsu’s media service line of business, Cara manages $19B in annual investments for all of dentsu’s media clients in the US market.
In this significant role, Cara oversees all US investment activities including publisher direct media, biddable media, research, economic empowerment, productivity and strategic partnerships. She is tasked with maximizing efficiencies for her clients by leveraging the collective buying power of dentsu and delivering innovative solutions that address the changes in the media landscape.
Cara has been with dentsu since 2010. Most recently, Cara oversaw all publisher direct media investment across video, out of home, print, digital direct, DRTV, Local and Network TV, and Audio channels. Previously, Cara led video strategy and investment across all screens and devices for dentsu US clients as the EVP of Video Investment. Cara joined dentsu to manage video investment and activation for the Pfizer Pharmaceuticals account for three years and then the General Motors account for four years before expanding her remit to oversee all media spend on behalf of General Motors.
Her media career spans 23+ years, with five years of DTC experience between two of the biggest Pharmaceutical Companies (Pfizer and Glaxo SmithKline). Cara also has a strong background in packaged goods and retail, working on the SC Johnson and Sears business for over nine years, as well as a handful of travel accounts. Her past agency experience includes MediaEdge, TN, Initiative, and MPG.
Cara was named as Cynopsis’ Top Women in Media in 2020 as an Industry Leader. She was also honored as a She Runs It Working Mother of the Year in 2020. Cara’s expertise is constantly tapped by industry reporters and has been featured in Adweek, Digiday, and MediaPost, to name a few.
Cara serves on the junior board for The Valerie Fund for the and currently runs sales and promotion for Careoke for the Kids, an industry event in its 16th year. She was honored at The Valerie Fund Thanksgiving Gala in 2019 for her tremendous contributions to the cause. In November 2019, Cara was also an honoree at Coaches vs Cancer. Cara will be honored at Partnership with Children Gala being held in June 2022. Cara was recognized at her previous agency with a 5th dot award. She is a breast cancer survivor and enjoys the beach, crafting, playing games, reading, sewing, traveling and most importantly being with her family.
Kristine Lopez is a Senior Product Manager at HUMAN Security where her remit is to provide the best-in-class fraud protection to the digital advertising community, with a particular focus on emerging surfaces. Before joining HUMAN, she was a Product Manager in Akamai’s internal incubator working to solve customers’ problems beyond delivery. Prior to Akamai, she was a Senior Manager of Yield Analytics at Verizon Media where she spent time across the DSP, SSP and Owned & Operated sides of the business over her tenure.
She is a graduate of Johns Hopkins University where she earned a B.S. in Applied Mathematics & Statistics. Based in the greater Boston area, Kristine spends her free time chasing after her many (4) children.
Jon Morra is the Chief Product and Data Officer at Zefr where he heads up the technology component of the company’s mission to be the leader in understanding content complex walled garden environments.
In this role, Jon oversees a team of data scientists, product managers, and policy experts who combine to provide hundreds of millions of opinions about content every day. Their focus is to have a deep understanding of what ad supported content is about, while also delivering value to Zefr’s targeting and measurement customers by building products customers love to use.
Prior to Zefr, Jon was the Director of Data Science at eHarmony where he focused on algorithmic matchmaking, churn analysis, fraud prevention, and dynamic pricing. Jon holds a B.S. from Johns Hopkins and a Ph.D. from UCLA both in Biomedical Engineering.
Rocky has always understood digital advertising through the lens of traffic quality & IVT. His first job in the industry was as a Traffic Quality Specialist at Conversant, and he threw himself into the work of understanding how IVT detection worked. It was there he started noticing the strategies that some publishers used to acquire inorganic traffic which tests clean for IVT, and that started him digging into how those blind spots could be accounted for.
After a year as a specialist, he spent the next 3 1/2 years with an MRC accredited vendor developing IVT detection algorithms for mobile & CTV traffic. His discoveries & research revealed much that was unknown about app spoofing & publisher fraud in those environments. Still, there was always a desire to step away from tag-based tracking solutions, and develop an experiential approach to measuring publisher risk.
Since co-founding DeepSee, Rocky has devoted his energy to shining light on the low-quality publishers that plague the programmatic ecosystem, and understanding how the worst sites on the web are connected to the sites that advertisers spend their money on.
Brian O’Kelley is CEO and co-founder of Scope3, the source of truth for supply chain emissions data.
A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar categories, Brian was the co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018. He co-founded Waybridge, a supply chain technology company, and served as CTO of Right Media through its successful acquisition by Yahoo.
Credited with the invention of programmatic advertising and the online ad exchange, Brian is deeply committed to technology-driven innovations that benefit society while improving the health of the planet.
Brian is an active board member of Tech:NYC. Brian has been named to Crain’s 40 Under 40, Adweek 50 and Silicon Alley 100 lists, holds multiple patents, and was recognized as an E&Y Entrepreneur of the Year in the New York region in 2012. Brian was an early supporter of Girls Who Code and the Marshall Plan for Moms and is deeply committed to making the technology industry more inclusive.
Brian has a B.S.E. in Computer Science from Princeton University. He lives in Brooklyn with his wife, two daughters, and two cats.
Laris is Research Projects Director for the Media Rating Council, Inc. (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in measurement services. In addition to her general oversight of accreditation-related activities, Laris is specifically involved in oversight of MRC digital as well as international audits. Laris joined the MRC Staff in September 2019 after spending 8 years at EY where she performed media audits on behalf of the MRC, with a focus in international Television measurement (mostly LATAM) as well as digital audits.
Ari is the founder and CEO of Marketecture Media.
Ari in a well-known expert in the advertising technology world. He was the co-founder and CEO of Beeswax, an innovative ad tech platform that created the industry’s first Bidder-as-a-Service™. Beeswax was acquired by Comcast in 2021.
Previously, Ari has held a number of product leadership positions in the ad tech and marketing tech sectors, most recently as EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables retailers and brands to better connect to their consumers through ratings, reviews, photos and other user generated content. Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus.
Ari was the primary author of the VAST (Video Ad Serving Template) specification for online video and the patent holder for Nielsen’s Digital Advertising Ratings (“DAR”). He is a frequent contributor to AdExchanger, Insider and other industry publications as well as a speaker at advertising industry conferences.
Peentoo Patel is a Director of Product Management leading the Google Ad Manager platform across web, apps and video. Focused on building the next generation of monetization capabilities and formats for the cross-device world, he is actively involved with our strategic partners to provide integrated turn-key solutions, and also with industry standards to further advance interoperability and reach.
Peentoo joined from mDialog where he was the Chief Technology Officer. As CTO, Patel oversaw the creation and development of mDialog’s Emmy® award winning ad-insertion technologies, as well as innovations in 1-to-1 addressability for linear and live programming on connected devices.
Ron is Senior Vice President of Digital Research and Standards for the Media Rating Council, Inc. (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services.
Ron’s background includes over 18 years of experience in media research auditing, oversight and advisory services. Prior to joining the MRC in March 2015, Ron was a Senior Manager at Ernst & Young performing audits on behalf of the MRC with a focus in digital measurement and interacting with MRC management and member organizations. Ron has a thorough knowledge of research best practices, operations, controls and information systems in Internet, Multi-media, Print, Radio and Television measurement services and is a CPA in the state of Florida.
Jason Jed Raqueno is a Senior Director, Privacy & Data Protection, at IAB Tech Lab.
He oversees emerging privacy technologies and working groups, such as the Global Privacy Platform, where he works side-by-side with ad tech partners & members to advance privacy in the digital ad ecosystem.
Jason has 10+ years of experience in data privacy, specializing in agile & innovative digital tech. Prior to joining IAB Tech Lab, Jason led Digital & Ad Media Privacy for one of Canada’s largest retailers.
Throughout his career, he’s built “agile privacy” into digital e-commerce products including mobile apps & websites, seller marketplaces and customer identity access management across digital retail, grocery, health care, banking, and customer loyalty. He also led data privacy for personalized ads, where he was responsible for ensuring privacy in audience targeting & ad serving platforms, digital ad campaigns, and customized data projects with ad partners.
Jason has a Master’s Degree in Public Policy, specializing in profiling and ethics. He has an Honors BA Degree in Law & Society and an Honors Diploma in Security Administration. He’s also completed privacy certifications – CIPM and CIPP/C.
As a whole, Jason brings valuable strategic insight into connecting the dots across privacy, digital and data for the ad ecosystem. With his extensive privacy expertise and leadership, he’ll be vital in driving privacy forward for the digital advertising industry.
Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science, ML and AI applications. Currently, he’s Director of Bidding, Exchange, Analytics and Modeling (BEAM) at Amazon Ads. Most recently he served as Chief Scientist at SpotX, a streaming CTV ad platform. Prior to that he was Chief Technical Officer at Rakuten Marketing, as well as CTO and Chief Scientist at the Rubicon Project.
Neal also serves as Chairperson of the IAB TechLab, the technical standards organization of ad tech. He has been a contributor to the development of the OpenRTB protocol, Ads.txt, Ads.cert, and Sellers.json and other associated standards.
Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University as well as an MS degree from Utah State University. He has authored and published 16 academic papers and 10+ Patents.
When not sifting through data or designing high scale systems learning algorithms, Neal enjoys fly fishing, skiing and living in the Rockies in Salt Lake City Utah with his wife, four teenagers and furry dog.
Mathieu Roche is the Co-founder and CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.
With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue.
Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He lives in London since 2011 with his wife and 3 daughters.
Mateusz is a Project Manager at RTB House. He focuses on getting RTB House prepared for the cookieless world. His work includes conducting research, running experiments, and educating both internal and external stakeholders on the future of the advertising industry. Prior to joining RTB House, Mateusz worked as a management consultant specializing in digital strategy. He has an M.A. in Finance from the Warsaw School of Economics and lives in Warsaw, Poland.
Aron Schatz is a Director of Product Management, Publisher Products at DoubleVerify where he leads the charge to provide revenue analytics for the sell side of the industry. Before DoubleVerify, Aron was the Head of Product at Jeeng, an email advertising company, and ViralGains, a video DSP. Aron has worked in the technology industry for almost 20 years and was awarded by the IAB and Tech Lab many times over that tenure.
Aron sits on many industry working groups such as VAST, SIMID, SHARC, OpenRTB, and others. He enjoys moving the industry forward in reducing friction between system to system transactions.
Aron holds a Master’s Degree in Engineering from Stevens Institute of Technology.
Julia Shullman is the General Counsel and Chief Privacy Officer at Telly, the world’s first dual-screen smart TV fully paid for by advertising.
Prior to Telly, Julia was General Counsel & Chief Privacy Officer at TripleLift through its $1.4B acquisition by Vista Equity Partners. Prior to Telly, she held various leadership positions at AppNexus (Chief Privacy Counsel + Lead Attorney, Publisher Technology Group), through its $1.6B sale to AT&T. Prior to advertising, Julia spent a decade in mergers & acquisitions at both Latham & Watkins and UBM. She is widely recognized as an industry leader at the intersection of privacy, product, advertising, policy and strategy.
Julia is passionate about helping organizations navigate privacy’s impacts on the digital ecosystem and find opportunities where many only see risks. Industry leaders regularly turn to Julia for her holistic, hands on, technical, pragmatic and strategic perspective. She is also the Founder and Principal of Shullman Advisory Services.
Shailley brings several years of product management experience in Digital advertising at Yahoo and Say Media building products for Mobile advertising, Ad Operations, Targeting solutions and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past namely MRAID and Mobile Rising Stars specifications.
At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, PwC. By way of qualifications, Shailley has an MBA and Chemical engineering degree.
As EVP of TV Strategy & Currency at VideoAmp, Jonathan is tasked with driving the strategy behind the company’s further development of a currency-grade transaction-ready TV dataset for the entire advertising ecosystem, including buyers, sellers, delivery providers and other adjacent vendors, to transact upon. Jonathan has been actively involved in emerging media for over 25 years as an innovator in media research and audience-based media planning.
Prior to joining VideoAmp, Jonathan served as Chief Research Officer at Omnicom Media Group and is the founder of Anonymous Media Research, a media research, strategy and measurement consulting firm. Previous positions include TiVo where he held the role of Chief Research Officer and AT&T Adworks where he managed the design and deployment of their pioneering cross-media (TV+ online+ mobile) research effort.
Cary Tilds is the Chief Strategy and Advocacy Officer for Frameplay and is responsible for leading strategic planning and industry advocacy. Prior to Frameplay, Cary was the SVP, Corporate Strategy for FordDirect focused on digital strategy and operations. Cary also held leadership roles as GroupM’s Chief Innovation Officer and led Digital Media Operations for Mindshare.
Chris is a Sr. Mobile SDK Engineer at Oracle Moat, the suite of measurement solutions offered by Oracle Advertising. In this role he is responsible for supporting ad viewability measurement in in-app environments, including the Moat SDK and Open Measurement SDK. With that he is also focused on iOS development involving debugging of measurement by SDKs, expanding test coverage, and development of test apps. Chris also has been working on Oracle’s In-Game integrations, enabling tracking of ads in 3D-rendered environments, through prototyping, specification development, and backend implementation. Chris earned an Atrium Baccalaureus (AB) in economics from Princeton University. He lives in New York, NY.
Jonathon Troughton is CEO and co-founder of Frameplay, responsible for leading the team’s vision and strategy. In 2018, Jonathon seized an opportunity to improve the gaming experience by creating Frameplay, a platform that bridged his passion for gaming, building engaging products and commercialization. He’s empowering publishers and advertisers to create an ad experience that fits cohesively into the cinematic universe of gaming. Jonathon is a serial entrepreneur having started previous businesses in building media and retail products, and an internet technology consultancy.
Jill Wittkopp is Senior Director of Management at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.
Shoshana Wodinsky is a reporter covering the intersection of consumer privacy and tech policy for Gizmodo. Her unique blend of wry humor and meticulous attention to detail has brought adtech education to millions around the world, including quite a few devotees on Capitol Hill. She is based in New York.
Jarrett Wold comes to the IAB Tech Lab with a diverse background in technology leading teams focused on digital applications. His most recent role was Director of Technology and Platforms at Ad-ID, where he was overseeing Ad-ID’s technology endeavors and focusing on industry standards for the advertising ecosystem. His former role as Director of Technology includes Ad-ID, Rodale, Inc. and HealthiNation. He also worked at AOL on AOL Video, AOL Search, and Moviefone. He graduated from Syracuse University and is a huge Orange fan!
Michael Zacharski is the Global CEO of EMX Digital and Engine Technology. He leads Engine Group’s programmatic and mar-tech platform businesses. He is focused on solving complex challenges within the programmatic supply chain while driving measurable business results for agencies, advertisers, and publishers. His experience includes business operations, technology development, product and solution go-to-market strategy, as well as mergers, acquisitions, and restructuring across global businesses of varying sizes and stages.
Most Recently, Michael held the role of CEO of bRealTime, where he led the development of the company’s automated global exchange for both demand and supply side partners. Previously, Michael served as COO of Digital Remedy (formerly CPXi), a global digital media holding company.
Prior he founded and operated multiple start-up businesses across the entertainment and music industry achieving two successful exits. He received his BA from New York University.
Maggie leads the Measurement Success team at Amazon Advertising. She is responsible for developing and promoting advertising performance insights, campaign best practices, and innovative measurement solutions across Streaming TV, audio and display products. She also works with advertisers, measurement providers and Amazon stakeholders to create marketing and education opportunities for Amazon measurement solutions.
Prior to joining Amazon Ads, Maggie served as EVP, Video Research and Insights at Dentsu, where she oversaw linear and OTT video research efforts. She also led the Dentsu Video Innovation Council, a group dedicated to facilitating cross-network and cross-functional collaboration and innovation for video advertising.
Maggie joined Dentsu from Interactive Advertising Bureau (IAB), where she led research and measurement initiatives focused on digital video advertising.
She holds a master’s degree in International Relations from the University of Delaware and Ph.D. in Mass Communications from Syracuse University.