Legal & Business Issues in the Metaverse

A digital advertising professional with 10 years of experience, he brings a wealth of expertise in media buying, campaign planning, trafficking, and optimization for both publishers and advertisers. His expertise also encompasses kids’ data privacy (COPPA) and general data privacy regulation, as well as in-game Metaverse advertising and activations. Recognized for his ability to devise tailored solutions by drawing on his technical proficiency developed in ad operations, he effectively addresses the challenges and complexities that publishers and advertisers encounter in the ever-evolving digital advertising space.

A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, Matt brings a proven track record to his work for a broad range of clients.

Matt has represented clients in copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses—in the following sectors:

* Blockchain and Cryptocurrencies
* Software (SaaS, PaaS, development, services)
* Big data
* Social media
* Advertising, financial, and education technology
* Media and entertainment
* Life sciences
* Retail (online and brick and mortar)
* Beauty and fashion
* Food and beverage
* Government contracting
* Investment management

His work also includes counseling clients on information privacy and data security issues (including the California Consumer Privacy Act [CCPA]), cybersquatting, domain name disputes, and technology licensing. He represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right-of-publicity issues. He also represents News Corp. in connection with its digital advertising initiatives, and regularly drafts and negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands.

During his time as a litigator, Matt handled various entertainment, intellectual property, false advertising, right-of-publicity, and privacy disputes, including defending a copyright infringement suit filed by the Estate of Frank Zappa and assisting in the successful defense of David Chase in connection with The Sopranos.

Prior to joining Lowenstein, Matt worked for the Department of the Army, negotiating and drafting multi-million dollar procurements for communications and electronics equipment and related services, with an expertise with the FAR, DFARS, and AFARS.