IAB Make Mobile Work Webinar: Leverage a Captive Audience on Apps
Sep 20, 2017 / 1:00 pm – 2:00 pm EST
More than half digital media time spent is on apps, according to comScore 2017 U.S. Mobile App Report. However, apps are often stigmatized as the arena for social-centric performance-marketing only. While social apps are popular, mobile apps across categories like news, entertainment, sports, and gaming have become universal and they reach valuable users across demographics and psychographics, offering brands engaged audiences. However, marketers have been struggling to take the leap to app adv... Read More
More than half digital media time spent is on apps, according to comScore 2017 U.S. Mobile App Report. However, apps are often stigmatized as the arena for social-centric performance-marketing only. While social apps are popular, mobile apps across categories like news, entertainment, sports, and gaming have become universal and they reach valuable users across demographics and psychographics, offering brands engaged audiences. However, marketers have been struggling to take the leap to app advertising due to lack of familiar metrics and creative formats. Join industry leaders from IPSOS, Startapp, and AdTheorent to learn how to mitigate the current challenges and capitalize on the attention of app users.
