New Rules for Digital Media: Addressability & First Party Data

Kerel Cooper is President of Advertising at Group Black where he leads Group Black’s revenue operations, strategic planning and insights teams. Cooper is an award-winning executive with 20+ years of digital media experience building Advertising Operations, Account Management, and Marketing teams. Before joining Group Black, Kerel was the Chief Marketing Officer at LiveIntent, where he led teams that managed campaigns for key publishers and advertisers, and teams that helped the company better understand the customer’s journey. He is the co-founder and co-host of Minority Report Podcast which highlights people of color, women & LGBTQ+ leaders within business, media, and technology.

He has been widely recognized for his leadership and innovation. Kerel was included in Crain’s New York Business Notable Black Leaders and Executives 2021 list. He is the recipient of the 2021 AdWeek Readers’ Choice best of tech diversity advocate of the year award, the 2021 Diversity Advocate of the Year award by Campaign Tech Awards and 2021 Award of Excellence by the Academy of Interactive & Visual Arts.

I am a passionate information security leader and I enjoy making the technical aspects of security become real for people, especially when it comes to making information security engaging and accessible for the non-specialist community. I’ve enjoyed being a moderator and a panellist at security events in Geneva and London. I’ve been a security generalist for years and I pride myself on having learned my craft on the job working my way up through various helpdesk, infrastructure and architecture roles.

A big part of why I love my job, and the businesses I work with is the importance and impact of information security in data governance with respect to the privacy of personal data. I strongly value the rights of individuals, and one’s right to privacy and I think it’s critical that we do all that we can to protect individual’s data from misuse.

Imène is the Vice President of Measurement Strategy and Data Governance for Viacom Streaming at ViacomCBS. Her extensive data experience ranges from vendor post-sales, client services, and the publishing media side. Over her career, she has built and mentored analytics and product management teams focused on all aspects of data collection, testing, and measurement frameworks to develop best-in-class streaming products. More recently, Imène’s focus and personal interests have turned to data structures allowing for user-centered compliance, privacy-first measurement frameworks, and cybersecurity. Imène holds a Master’s of eCommerce from HEC Montréal and a Bachelor’s degree in International Business and Trade from HEC Algiers in both French and English. In her free time, she’s either plotting a music or a hiking trip, preferably somewhere foreign, so that she can become pentalingual.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

As head of Alliant’s data science team, Malcolm balances a high volume of complex model development and analytic projects every month — while maintaining a laser focus on innovation and excellence. Malcolm is a critical thinker with an insatiable curiosity for new statistical techniques. His background as a master statistician and as an entrepreneur gives him a unique, business-oriented perspective on data mining and modeling. Prior to Alliant, Malcolm held data analyst and model development positions with Time Warner Cable, Pitney Bowes and Reed Exhibitions.

As Head of Automation at dentsu international, Brian is responsible for defining and delivering dentsu’s automation vision/strategy alongside a high performing team of Data Scientists, Automation Solution Architects, and Citizen Developers. After co-founding dentsu’s Automation COE in 2017, Brian’s team has been at the forefront of the practical application of automation/AI solutions at dentsu as a means to elevate people’s potential so that they can focus on thriving in a world of change and driving value + success for dentsu’s clients.

Jessica’s career in advertising began as creative production manager working on teams that designed interactive digital ad experiences for major brands like Toyota and Northern Trust. Now, Jessica leads LiveIntent’s product marketing and adoption efforts as SVP of Product Marketing & GTM Strategy. Jessica is an active member of the product marketing community and is a founding member of the Product Marketing Alliance (PMA). In addition to sharing her insights and expertise with the PMA, Jessica also serves as a mentor with Marketing Edge, advising first-generation Latinx students who will soon be leaving college to enter the professional workplace. When she’s not busy breaking through glass ceilings, Jessica spends her time as a Washington State Park volunteer and caring for the more than 100 plants in her home.

Bill Michels is EVP, Product & Engineering at The Trade Desk, where he works on building
products to drive data driven buying on the open internet. Prior to TTD he was
Chief Data Officer at Foursquare and Chief Operating Officer at Factual, where he managed
product, engineering, and partnerships. He also worked at Yahoo! in product management
and business development and at UBS in equity research covering technology and telecom.
He holds a BA from Colby College and an MBA from Columbia Business School.

Jake Moskowitz is Head of Data Strategy at Ericsson Emodo and head of The Emodo Institute, leading data strategy, thought leadership, and custom analytics for the company. Jake previously was VP Client Services at Nielsen, building and managing relationships with central digital players such as Facebook, Twitter, and Yahoo; and VP Innovation, developing new mobile measurement products. Earlier in Jake’s career, he spent two years at MediaLink LLC, and eight years at AT&T in business development and consumer marketing roles.

Cathy Mulrow-Peattie is of Counsel at Loeb & Loeb. Cathy advises brands, advertising agencies, media companies and emerging technology companies on cybersecurity, privacy and marketing regulatory compliance and risk mitigation. Prior to Loeb & Loeb, Cathy served as managing counsel for Mastercard’s security products division and associate general counsel for Mastercard’s global digital and social marketing/ecommerce team, general counsel of a global digital advertising agency as well as general counsel for an ad tech start-up.

Robert, an IBM Design Principal and Head of AI Ad Product Design Watson Advertising, has spent his career developing strategies, campaigns, interactive, and AI/ML-powered solutions while driving innovation and success with a hands-on, research-focused, everything-is-possible approach. Recently he’s been guiding the team, bringing IBM Watson to consumers at scale with Watson Ads and Advertising Accelerator with Watson. He’s always searching for new problems to solve with design, data, and a little sweat and ingenuity.