Podcast Advertising A-Z: An Industry Panel on the Growth and Opportunity in Podcast Advertising
Jun 22, 2023 / 3:00 pm – 4:00 pm EST
FREE
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Overview
IAB’s recently released U.S. Podcast Advertising Revenue Study noted that “despite macroeconomic factors, the U.S. podcast ad revenue grew by 26% in 2022, to over $1.8 billion, and continues to be one of the fasted growing digital channels, outpacing the total internet ad marketing (+11% YoY).” The study also projected podcast revenue will continue to grow through 2025, nearly doubling as it approaches $4 billion.
It’s clear that podcasts will continue to be a valuable media property for marketers to utilize and you don’t want to miss the wave as it continues to rise – now is the time to get your questions on Podcast Advertising answered!
Join us for this Brand Academy, brought to you by Libsyn’s AdvertiseCast, which will explore the opportunities and challenges in Podcast Advertising across measurement, attribution, programmatic buying, brand safety and more.
This Brand Academy will be hosted in-person at the IAB Ad Lab and will also be streamed virtually. A cocktail reception will be hosted after the session for in-person attendees from 4:30-6:30 PM ET.
As a co-founder of AdvertiseCast, Dave Hanley heads up advertising sales and business development for the organization. With a long time passion for podcasts, Dave leveraged his experience starting two successul enterprise software companies when joining forces with AdvertiseCast CEO Trevr Smithlin to build the industry’s first and largest podcast marketplace.
