The creator economy is set to double in the next three years, with 44% of advertisers planning to increase spending on creator-driven content in 2024*.
This explosive growth is driven by the performance benefits of aligning brand stories with the deep personal connections creators make with their followers. The most influential creators inspire genuine two-way connections, with audiences viewing them as friends sharing valuable information and advice.
As the creator economy evolves, understanding the powerful role podcasters play in fostering intimacy and community with their followers is essential. In this webinar, we will explore**:
Why 88% of podcast audiences describe their podcast time as meaningful.
How brands and agencies can profit from the tidal shift where 75% of podcast audiences consider podcasters more influential than social media or entertainment influencers.
How this attentiveness and feeling of closeness from podcast consumers make podcasters the most impactful creators today.
Don’t miss this opportunity to learn what makes podcasting such a special opportunity for advertisers and how podcast creators and marketers can optimize their partnerships for mutual success.
Matt Shapo is the Director of Digital Audio and Video in the IAB Media Center where he serves as the IAB’s subject matter expert focused on all things audio and drives the center’s efforts to develop market-making research and best practices in the digital audio space. He works in close collaboration with members of the IAB Audio Committee and Audio Board, the IAB Tech Lab, and industry stakeholders in the publishing, creator, and ad tech communities to optimize frameworks for buyers and sellers of digital audio advertising to engage with consumers. Before joining the IAB, Matt served as VP of Digital Content for the All Access Music Group, a music marketing company and audio industry news publisher where he planned and led advertising, editorial, and other growth initiatives for AllAccess.com, a B2B website that delivers breaking news, data, and commentary to an audience of audio content creators, sales leaders, and programming executives. Matt holds a B.A. in Political Science and International Relations from Tufts University and an M.F.A. in Radio, TV, and Film Production from Florida State University.
