Privacy Law Essentials for Digital Advertising Professionals

Sam Castic is a partner with Hintze Law with 15 years of global privacy and cybersecurity experience. Sam counsels e-commerce, fintech, technology, telecom, social media, retail, and advertising clients from early-stage startups to the biggest global companies, on privacy and data protection. Sam uses his experience of having led privacy teams and programs at two large companies to provide clients with practical and actionable strategies for building, maturing, operationalizing, and maintaining privacy programs that successfully navigate changing technology, laws, and expectations. Sam offers practical strategies for earning and preserving customer trust; innovating and bringing products and services to market that meet privacy objectives; structuring effective and efficient privacy teams, programs, and operations; developing and executing personal data breach response capabilities; and negotiating and developing repeatable processes for resolving data processing and transfer agreements.

Read more about Sam here.

Susan Hintze is Managing Partner at Hintze Law PLLC and a Westin Emeritus Fellow with the International Association of Privacy Professionals.

Susan has provided legal counsel to tech and e-commerce clients for over 20 years, of which, 18 years have been focused exclusively in the area of privacy and security. She advises e-commerce, technology, analytics, advertising, media, gaming, and mobile companies on a wide range of U.S. and international privacy and data security issues. 

Representative areas of expertise include CAN-SPAM, the FTC Act, Children’s Online Privacy Protections Act (COPPA), California Consumer Protection Act (CCPA), Video Privacy Protection Act (VPPA), SMS and telemarketing laws, data security and data breach notice obligations, behavioral targeting and advertising, online and mobile tracking and monitoring using automatic tracking technology, facial recognition and biometrics, cloud computing strategy, AI, robotics, drones, Big Data, Internet of Things, and legislative and regulatory policy and outreach.

Ms. Hintze formerly served as co-chair of Cooley LLP’s privacy group and co-lead of Perkins Coie’s privacy group. She also gained valuable in-house experience as privacy counsel with Microsoft Corp., where she advised IT security, global sales and marketing, X-Box, HR, and legislative policy teams on privacy, data security, and online safety issues. Prior to Microsoft she served as lead privacy counsel at Dell, Inc.

Read more about Susan here.

Cillian Kieran is the founder and CEO of Ethyca, a technology company specializing in data privacy and compliance solutions. With a background in software engineering and product development, Cillian has a deep understanding of the technical and ethical challenges associated with data privacy in the digital age.

In addition to leading Ethyca, Cillian is the creator of Fides, the world’s most widely used privacy engineering platform. Fides enables developers to build privacy-first applications, integrating compliance directly into the software development process. The platform has been instrumental in helping organizations worldwide navigate the complex landscape of global privacy regulations.

Cillian is known for his thought leadership in the privacy space, often speaking at industry events and contributing to discussions on the future of data protection. His work at Ethyca and the development of Fides reflect his commitment to creating technology that balances innovation with respect for individual privacy rights.