Agenda
Agenda
Breakfast, lunch and beverages will be provided
Read MoreBreakfast, lunch and beverages will be provided
Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution
Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB and OpenDirect API Specifications, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Publisher Waterfall, Price Floors, Header Bidding, Audience Extension
Breakfast, lunch and beverages will be provided
Read MoreBreakfast, lunch and beverages will be provided
Topics include: Programmatic as Automation Software, Data Exchange, 1st, 2nd, and 3rd party data sources; Probabilistic & Deterministic Data Methods, Look-a-like Modeling, Planning & Forecasting Techniques, Deal Discovery, Dynamic Creative Personalization, Optimization Best Practices, Reporting on user behavior cross-platform and attribution strategy
Topics include: Evolving standards for programmatic transactions, implications of header bidding on core buying and selling processes, IAB perspective on how programmatic will be redefined in 2017