Programmatic advertising revolutionized how we buy and sell digital media. Over the years, the technology and infrastructure that supports auction-based buying & selling has continued to evolve and AI is primed to further upend how advertising and media professionals engage with programmatic.
Join our upcoming virtual training providing a 360-degree view of the programmatic ecosystem. We’ll explore strategies for buying and selling programmatic media, adopting privacy-compliant and future-proof targeting methods, and adapting to emerging programmatic channels. Plus, we’ll help you refine your programmatic strategy to drive business growth.
This session will cover:
- Up-to-date industry trends
- Emerging channels and opportunities
- Advanced technologies and techniques
- Forward-looking and actionable insights
