$79 - IAB Members
$99 - Non-Members
Programmatic continues to be the primary channel for media activation. In 2021, nearly 88% of U.S. digital display ad dollars, worth $81 billion, will flow via automation (eMarketer). With more marketing budgets flowing to programmatic channels, it’s never been more important for media professionals to be able to navigate the ad-tech and programmatic ecosystems with confidence. You’ll leave this course with the tools to transform your business with programmatic and the foundational knowledge to have informed conversations with buyers and sellers.
This course provides marketers and media professionals an in-depth introduction to programmatic advertising, including its benefits, an overview of the ad-tech ecosystem, and a deep-dive into the programmatic buying process. This session will enable you to have more informed conversations with buyers and sellers and further evangelize your programmatic products.
What will you learn?
Allison Beck has spent her career on the forefront of how data and digital are revolutionizing publishing and advertising. In early 2019 Allison launched Programmaddicts to bring programmatic transformation to clients worldwide. Allison has worked with leading publishers and ad-tech companies to launch go-to-market strategies, train revenue organizations and customize programmatic offerings for the likes of Tripavisor, Complex Networks, Quartz and ZEFR.
Allison’s expertise spans across the entire programmatic ecosystem. Previously, she led and built out the programmatic sales function and team within the global publishing powerhouse Vox Media. She eventually trained up the entire revenue organization on programmatic empowering the direct sellers and helping transform the Vox sales force into an industry-leading programmatic solutions provider. In fact, Ad Exchanger named Vox as one of the top ten programmatic publishers in 2018.
Before Vox, Allison led trading desk partnerships at Tubemogul (acquired by Adobe), where she partnered closely with executive leadership and quarterbacked global initiatives across both product and client success organizations. Prior to TubeMogul, she launched American Media’s premium programmatic offering and held several key digital sales roles at prestigious publishing companies.