How the Removal of Identifiers Impacts Brands & Agencies

Ben is Director, Data & Ad Effectiveness within IAB’s Data Center of Excellence. He leads IAB projects within its automation, identity, measurement/attribution groups, and works with leading ad technologists, agencies and publishers to identify and navigate some of the most pressing opportunities and challenges within these verticals. By developing best practices, research, white papers, and thought leadership in collaboration with IAB members, Ben helps improve and facilitate digital media buying and selling via automated tools, software and data.

Prior to joining the IAB, Ben was Associate Director, Digital Trading at GroupM where he oversaw programmatic strategy, measurement / optimization, ad operations, and private marketplace relationships across Nestlé 85 brand US portfolio. In this capacity he was responsible for building and “productizing” the Nestlé Trade Desk (NTD), an independent programmatic buying unit developed specifically to service Nestle brands. Prior to his work on Nestlé, Ben held positions at both Maxus Global and Universal McCann where he helped lead the development of programmatic and measurement/attribution strategies for large global brands including MasterCard, Barclays, Harvard Business School, and Welch’s.

Ben received a B.S. in Communications and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University and resides in Brooklyn, NY.