Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.

As Content Director for AdMonsters, Lynne D Johnson leads the AdMonsters’ content and community strategy, as well as the company’s roster of industry-leading, community-focused events. Prior to joining AdMonsters, Lynne was Director of Digital and Social Media at Waggener Edstrom, a Senior Social Media Strategist at R/GA, SVP, Social Media for the Advertising Research Foundation, Senior Editor & Community Director for FastCompany.com, and General Manager, New Media for VIBE, SPIN, and VIBE Vixen. She’s also a sought-after speaker and has presented keynotes and moderated panels around the world at conferences like PRSA Digital Impact, SXSW Interactive, AdTech, Web 2.0, WebVisions, Web Directions Sydney, Future of Web Apps, BlogHer Biz, Lesbians Who Tech, and more. Lynne holds a BA in Journalism, an MBA in Media Management, and an Advanced Certificate in Multicultural Studies. She also teaches Class, Race, and Gender at SUNY Empire State College, Harry Van Arsdale Jr. School of Labor Studies.