State of Data Town Hall: Identity / Addressability

Wes Benel, Director of Strategic Partnerships at Neustar has over 15 years of SaaS and marketing technology experience working with the world’s largest brands to solve their most crucial challenges.

Formerly VP of Sales at Drawbridge, Wes has spent over 8 years at Neustar responsible for process development and scaling global sales and support teams to drive market penetration of Neustar Marketing Solutions and Identity Resolution technology. In his current role, Wes is focused on creating collaborative relationships across platforms, publishers, and advertising technology vendors and brands leading to revenue growth, retention, and innovation.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

As part of the data solutions team within essenceMediacom, Mebrulin (Meb) is a strategic data partner with an 18-year career, specializing in developing advanced audience strategies, data solutions and tech stack integrations.

Using a data agnostic approach to insights and innovative data mining techniques, Meb strives to bring audience insights and analytics to the forefront of the discussion. Her mission is to inspire, inform, and push the boundaries on how data can be used to drive business results. Meb has worked with major marketers across a broad range of products and service including: Coca Cola, Bayer, Astellas, Walgreens, Target, eBay, Uber, Nestle, NBC Universal, MARS, Citi, among others.

She holds a Master’s of Science degree in Integrated Marketing from New York University with a specialization in Marketing Analytics. She seats on the board of She Runs It an organization focused on helping women lead in Marketing, Media and Tech. Notably, she led the deployment of the Covid Vaccination Demand Model for Walgreens, earning multiple industry awards including the iCOM Data Creativity awards, Best use of real time Marketing at the Festival of Media, the Grand Prix Internationalist Innovation Digital solutions award, and the Echo Gold Award from the ANA master’s in data and technology, among others. She is also part of the 2022 Adweek all-star class, representing the top 19 Media Executives driving media agency evolution.

Steve is Head of Partnerships at Permutive, developing partnerships and strategy for this next generation data platform, built to explode publisher revenue in a world without cookies. He also chairs the Prebid Taxonomy Taskforce, igniting progress on the new taxonomy protocol for first party data in the bidstream. Before joining Permutive, Steve was Head of Global Publisher Strategy at LiveRamp.

With over seventeen years of experience managing digital advertising campaigns, Orchid Richardson is the Senior Vice President of Digital at Blavity Inc., where she leads the growth of Blavity360º’s Black and multicultural publisher network, increasing revenue for all its members. Her experience as an expert data solution architect and integrator has allowed her to lead initiatives within many prominent media companies, entertainment networks, and publications during her career. Orchid has worked for several other media companies, including BET Networks, Hearst Magazines Digital Media, and 33Across, Inc. At the IAB, Orchid served as the Senior Vice President of IAB’s Programmatic and Data Center (PDC), where she defined the strategic vision and executed the PDC Board of Directors’ agenda. Orchid also established industry-wide standards and business guidelines for the responsible use of data that enabled relevant, personalized, and privacy-compliant consumer experiences. Orchid led industry-wide training on The Data Centric-Organization, providing direction on how to break down a matrix organization through four key areas – people, partnerships, processes, and platforms.

Orchid is actively involved in advertising, having held leadership roles in key industry trade organizations, including Coalition for Innovative Media Measurement and Black MAKERS. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc. She is Vice President of the Metro-Manhattan (NY) Chapter of The Links, Incorporated, and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation, which has built over $100 million in affordable housing in Westchester County, New York. She is passionate about giving back and helping to unite the community.