Nov 9, 2022 / 4:00 pm – 5:00 pm EST
- Cocktail reception to follow
FREE
Sold Out
Overview
This in-person Brand Academy, sponsored by Silverbullet, will examine why contextual advertising is being scouted as an effective and easy-to-implement solution for advertisers looking to step into the privacy-first era. Experts, Umberto Torrielli, CSO at 4D, and Billy Port, VP of Revenue at 4D, will take you on a journey to explore the evolution of contextual advertising and where it is today, the importance of safety and suitability for the modern marketer, the incredible world of contextual video, and why it is so important to invest now.
Join us at IAB’s Ad Lab for this exciting Brand Academy and cocktail reception to follow.
Please note that this event has a maximum capacity of 50 attendees. Tickets are on a first-come-first-served basis. Please only reserve tickets if you are committed to attending.
Umberto holds over 15 years’ experience within the digital marketing and data technology landscape, with an unparalleled set in the data and tech sector. Umberto has previously held senior roles at global businesses such as FreeWheel, the online video and TV marketplace, and BlueKai, the data management platform acquired by Oracle. In 2016, Umberto co-founded Silverbullet with business partner Ian James, a business that listed on the London Stock Exchange in 2021.
Umberto brings a unique technical proficiency of the data and technology landscape, having deployed several dozens of migrations and implementations of SaaS solutions across varying tech stacks. His expertise in building strategies for high performing products is second to none. Under his leadership, Silverbullet launched its proprietary product, 4D in 2020, designed to be the privacy-first contextual targeting and insights platform of the future.
Billy holds over 15 years’ experience within the digital marketing and advertising technology landscape, having held various leadership roles at global businesses including DoubleVerfiy and LoopMe. Billy offers unparalleled expertise in driving sales, surpassing revenue targets and developing client relationships. In 2021, Billy joined Silverbullet – a data and digital transformation business – where he is responsible for the revenue growth behind its proprietary contextual targeting product, 4D.
Billy brings a wealth of proficiency, and his role sees him manage and oversee the revenue streams of the 4D global enterprise. His impressive skillset will see him continue to grow the business, evangelize the brand and connect with key leaders in the space to showcase how 4D can drive performance in an increasingly privacy-focused world.
