The IAB Ad Creative ID Framework (ACIF) Ad Ops Guide is a comprehensive resource designed to streamline the ad tracking and management process across digital video platforms, particularly in Connected TV (CTV). Created by the IAB Tech Lab, ACIF addresses the challenges of ad creative consistency and transparency in a fragmented digital advertising ecosystem. By assigning unique IDs to ad creatives, ACIF ensures that ads can be recognized, tracked, and validated consistently across platforms and devices, similar to how identifiers are used in traditional TV advertising.
This guide is essential for ad ops teams, advertisers, agencies, publishers, and tech partners, and helps all parties manage ad creatives more effectively.
Key Sections Covered in the ACIF Ad Ops Guide:
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