Guidelines for the Conduct of Ad Verification

The Guidelines for the Conduct of Ad Verification consist of a common set of methods and practices for conducting ad verification services. Ad verification is a service that offers technology to ensure that ads appear on intended sites and reach the targeted audience. A source of guidance to any company engaged in ad verification, the focus of this document is on transparent and consistent practices of ad verification. While these guidelines address a wide range of important topics such as ad blocking, nested iFrames, and IP-based geo-targeting processes, detailed technical specifications are out of scope for this document.

Why Develop Guidelines for the Conduct of Ad Verification?
Inconsistent practices for performing ad verification produces discrepancies between ad measurement reports and ad . . .