In today’s rapidly evolving digital landscape, accurately measuring video ad impressions across various channels—such as web, social media, connected TV (CTV), and linear TV—has become increasingly complex. The IAB Anatomy of a Video Impression guide delves into these challenges, offering valuable insights and strategies to help advertisers, platforms, and technology providers navigate this intricate terrain.
Key Topics Include:
- Complexity of Measurement: The growing complexity of measuring video ad impressions across multiple channels, including web, social, CTV, and linear TV.
- Challenges in Cross-Channel Measurement: The challenges in establishing cross-channel measurement due to inconsistent methods of counting impressions and other technical hurdles.
- Need for Transparency and Uniformity: The . . .
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