Casual Gaming Buyer’s Guide

Casual games have become a cornerstone of the gaming industry, particularly on mobile and web platforms - popular examples include Candy Crush Saga, Angry Birds, FarmVille, and Words with Friends. Approximately 200 million people in the U.S. play casual games for an average of about 30 to 60 minutes per day. The casual gaming market presents a significant opportunity for brands to expand their reach, engage with diverse audiences, and drive business growth.

The IAB Experience Center and IAB Games Board led a working group to produce the IAB Casual Gaming Buyer’s Guide. This resource aims to empower brands and advertisers with vital insights and tools to create advertising that positively impacts the gaming experience for all.

This guide will specifically aid . . .