The Creator Economy is set to skyrocket to nearly $500 Billion in the coming years. But with rapid growth comes the need for clarity, alignment, and scalable strategies.
That’s why IAB collaborated with industry leaders to launch the Creator Economy Definitions and Taxonomy—a shared language to define and standardize key terms and concepts across the ecosystem. The clear, consistent terminology provided in this taxonomy will:
-
- Equip brands, agencies, platforms, and creators with a shared lexicon
- Drive efficiency, transparency, and long-term scalability
- Streamline workflows & strategy
- Support sustainable industry growth
Claim your free account to continue reading.