Generative AI is transforming how advertisers innovate, strategize, and execute campaigns. By leveraging technology that creates text, images, audio, and video from learned patterns, advertisers can streamline workflows, deliver personalized customer experiences, and optimize campaigns with unprecedented precision.
IAB has released the Generative AI Playbook for Advertising, providing guidance into the practical applications of generative AI in the industry. This playbook dives into key use cases, including content creation, campaign optimization, and measurement, offering actionable insights and methodologies to help brands, agencies, and technology providers integrate generative AI into their marketing strategies effectively.
Discover how Generative AI can:
- Accelerate creative development cycles
- Enable . . .
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