IAB and IAB Europe have collaboratively released In-Store Retail Media: Definitions and Measurement Standards. These standards, which are open for public comment until November 1, 2024, have been created to address the rapidly expanding in-store Retail Media opportunities and offer unified definitions, measurement standards, and guidelines for ad formats and store zones.
Developed through a joint initiative between IAB and IAB Europe, these standards build on the IAB/MRC Retail Media Measurement Guidelines and
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