Mobile Web Advertising Measurement Guidelines

These guidelines are intended to cover the measurement and disclosures related to dynamic, inapplication advertisements that appear on mobile devices. These guidelines are not intended at this time to cover the following: hard-coded advertising, or sponsorships or advertising in a non-mobile environment (the nature of the environment generally can be determined based on the operating system used to access the advertisement). Mobile devices refer to a handset, tablet, or other communication device (running a mobile operating system) used to access the Internet wirelessly, usually through a mobile carrier or Wi-Fi network. Traditional PCs and laptops are not considered mobile devices for the purposes of these guidelines nor are hybrid devices running desktop operating systems.

For purposes of this document, mobile In-Application . . .