Podcasting in the Creator Economy: A Long-Term Opportunity is a follow-up to the “The Creator Economy Opportunity” research released by IAB in December 2023. This guide focuses on the power of podcasting as a vehicle for influence and engagement and provides best-in-class examples of brand-creator partnerships.
Podcast creators attract benchmark beating levels of attention and engagement based on the personally relevant nature of the content that they produce. And as alignment with the personal nature of creator content has become an essential tactic for marketers across channels, it is vitally important to understand the unique capabilities of podcasters to create value for their audiences and for advertisers.
Access the complete guide below to learn how podcast creators and marketers can optimize their partnerships for mutual success!
Download the IAB Podcasting in the Creator Economy:
A Long-Term Opportunity Guide