Social Media Buyer’s Guide

The One-Stop Resource on How to Advertise on the Seven Leading Social Media Platform

This guide provides the industry with a framework for buying advertising on the leading social media platforms: Facebook, Foursquare, Instagram, LinkedIn, Pinterest, Tumblr and Twitter. This “one-stop” resource is intended for agencies, marketers and any company seeking to advertise on one or more of the major social media networks. You can read through in its entirety, or click on the logos to jump to the platforms you are most interested in.

It is intended that this document, prepared by an IAB Social Media Committee working group, with direct input from each social media platform, will be updated twice yearly, or more frequently as dictated by ad product changes. It . . .