IAB is Proud to be a Founding Supporting Partner in the Global Launch of Ad Net Zero
Ad Net Zero at IAB’s 2025 Annual Leadership Meeting
Tuesday, January 28, 2025
IAB welcomed John Osborn, Global Director of Ad Net Zero, to the stage to discuss how the integration of sustainability and data ethics can shape the future of media. Panelists discussed the challenges of data bias and the importance of ethical frameworks in driving decision-making, ensuring that media practices are not only effective but also fair and welcoming to all.
The Ad Net Zero Action Guide to Reduce Media Greenhouse Gas Emissions
The action guide aims to educate, inspire ideas, and offer optional strategies for the media industry to reduce greenhouse gas emissions at the campaign level. Developed with input from major brands and industry bodies, and reviewed by climate science experts, it provides actionable suggestions for testing and learning.
Download Guide
Ad Net Zero Sustainable Events Starter Guide
IAB proudly contributes to the Ad Net Zero US Action 4 Events & Awards Working Group and supports the release of the 2024 Sustainable Events Starter Guide. This comprehensive manual is designed to empower event professionals and industry leaders, offering straightforward strategies to integrate sustainable practices into event planning and execution.
Download Guide
About Ad Net Zero
