2025 U.S. Ad Spend
Outlook
Outlook
Dive into the 2025 U.S. Ad Spend Outlook – IAB Host Chris Bruderle and Brian Wieser, Principal at Madison and Wall, explored growth drivers, industry innovation, and the impact of ongoing macro/microeconomic shifts. In this episode of IAB Pulse, they unpacked the changes in streaming, retail media, social and more, and discussed how brands should strategize amid an unpredictable global economy and the era of generative AI.
State of Data: Harnessing AI to Shape the Future of Data, Privacy & Measurement
In this installment of the State of Data webinar series, we examined how AI is reshaping data and measurement practices across the advertising industry, drawing on insights from the latest State of Data report. This educational session covered how AI delivers effective results in a privacy-first world and participants learned strategies for balancing automation with human oversight, while discovering practical steps to confidently integrate AI-driven tools into their measurement frameworks for better performance and compliance.
Featured eLearning Course:
Gaming 360
Gaming 360
Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the market, debunk common misperceptions, and help your marketing reach this powerful consumer audience.
IAB Conferences - Select Sessions on Demand
IAB Annual Leadership Meeting
On January 26-28, 2025, we convened in Palm Springs, California for three days of agenda-setting discussions, thought-provoking panels, breakouts, firesides, and more.
(Attendee Only)
IAB Podcast Upfront
2024 IAB Podcast Upfront on May 9th showcased podcasting’s ability to delight audiences and create superior marketing opportunities for advertisers.
(Attendee Only)
IAB NewFronts
2024 IAB NewFronts showcased the latest digital video content and innovations, bringing together brand marketers and media buyers to explore the future of digital media. From April 29th to May 2nd, the event featured numerous live presentations in various venues throughout New York City.
(Attendee Only)
IAB PlayFronts
2024 IAB PlayFronts, the premier annual marketplace dedicated to showcasing advertising and partnership opportunities in the dynamic gaming industry, recently concluded its third year on March 26th and 27th.
(Attendee Only)
Centers of Excellence - Featured Webinars
Legal Affairs & Public Policy - Featured Webinars
IAB Research - Featured Webinars
Featured eLearning Courses
View Full Course Catalogue
Digital Fundamentals
In this interactive online course, you will gain a high-level understanding of the digital advertising ecosystem as well as common terminology and essential processes that are used throughout the ad tech industry.
Introduction to the Creator Economy
The digital creator economy is rapidly transforming content production, consumption, and monetization, offering significant opportunities for advertisers who value authentic, relatable content.
Introduction to Retail Media
Retail Media has been transforming the digital marketing landscape, with no signs of slowing down. The Introduction to Retail Media course is designed to teach you about the complex and evolving Retail Media landscape, to help you better plan, launch, and optimize successful retail media ad campaigns.
Gaming 360
Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the market, debunk common misperceptions, and help your marketing reach this powerful consumer audience.
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