As media formats continue to evolve, advertisers need consistency and comparability to efficiently reach consumers with messages that speak to them and engage them in the right time and place. As Digital Out-of-Home (DOOH) becomes an increasingly popular medium for marketers and agency-side planners and buyers, IAB's DOOH Committee has come together to evaluate commonalities between terms in the measurement realm. We have identified unique terms to the DOOH space in this DOOH Metrics Glossary.
This interactive guide aims to serve as a reference for planners, buyers, and strategists who are looking to engage with DOOH media. We hope this effort will simplify the consideration and planning process by creating a simple set of terms that are commonly utilized by sellers . . .
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