IAB’s 2019 research estimates a $10 billion out-of-home U.S. advertising market across 3.3 million out-of-home display screens. More than ever, brands are utilizing digital out-of-home (DOOH) as a powerful component of their broader media mix. Innovative uses of DOOH continue to provide results delivering on a multitude of client KPIs such as awareness, brand trial, customer registration, retail foot traffic, event participation, online engagement, web traffic, and more.
IAB presents 19 DOOH Case Studies across a series of diverse advertising categories including automotive, business, entertainment, finance, food & beverages, retail, and social responsibility. These examples . . .
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