IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers' growth strategies and the challenges they foresee.
The report covers:
-
- 2025 projections for the market overall and at the channel level
- Critical topics including cross-platform measurement, generative AI adoption, and performance-focused investment
- And more
Claim your free account to continue reading.
Log In or Create Account
If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. To create a new account, please click here.
If you have any issues, please contact us.
