Ad spend in digital video continues to accelerate: Marketers report an increase for digital video budgets by 25% y/y. We are seeing this growth occur across all categories—with Media and Entertainment reported up +75%, and Fashion and Apparel up +45%, since 2018.
NewFronts are a prominent driver of this growth. According to this report, 84 percent of advertisers attending reported that the event has a significant influence on original digital video spending. 8 out of 10 advertisers agree that their attendance resulted in increased spending on original digital video content.
Direct-to-consumer (DTC) brands that have marketing budgets greater than $1 million per year are shown to be digital video fans. Of this group, 78 percent plan to increase their ad spend . . .
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