There are 85 million augmented reality (AR) users in the U.S. alone this year. Globally that number is expected to reach nearly 2 billion by 2025 and the AR market size worldwide is expected to exceed 198 billion users.
As advancements in network connectivity, hardware, and computer vision software accelerate, AR is increasingly going to become an integral part of consumers’ lives. It is becoming a key tool they use to enhance, interact with, and personalize the world around them.
The purpose of this document is to:
- Awaken and inspire brands to the possibilities of AR
- Illustrate to brands through case studies how AR can drive measurable results across the full marketing funnel from awareness to purchase
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