In this third study of advertising Buyers, IAB focuses on Upfronts/NewFronts spend, plus the impact of COVID on total advertising spend for the 2nd half of the year. Key trends include: Overall, ad buyers expect 2020 ad spend to decline 20% from last year due to COVID’s economic impact Amid the overall decline, digital ad … Continue reading COVID Impact on Ad Spend 2020: The Transformation of the Television Marketplace