Data-Driven Advertising

Welcome to Data Driven Advertising—the simplified resource on how data is used to serve ads to people's web browsers, where that data comes from, and how it moves through the ecosystem. It’s data about data—helping marketers reach their goals, and consumers get the most from their online experiences.

In addition to this site, the Data Council works on other initiatives.

This site is meant to be a resource for marketers for illustrative purposes only, in order to provides a simplified view of the data ecosystem through a common lens. There are many variations and nuances in how companies work together that are not presented here. Although the IAB strives to maintain the most up to date information available, we recognize the . . .