As data fuels the digital advertising ecosystem and video consumption continues to rise, data-driven video is emerging as a powerful marketing tactic and strategy that enables brands to deliver innovative storytelling. The goal of this best practices document is to illustrate how marketers can utilize data to inform not only targeting efforts but the actual video assets and creative messaging. This document highlights the state of data-driven video, marketer benefits, tips for how to get started, best practices, and more.
IAB compiled data-driven video case studies to bring to life how data can be used to inform the video creative itself. These case studies showcase a variety of tactics and span across multiple brand verticals.
Data-Driven Video Overview
Data-driven video . . .
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