“Finding Success with In-Game Advertising: Perceptions of Buyers and Sellers”, the new IAB study of over forty brands, agencies, ad tech companies, game developers, and publishers conducted in partnership with MediaScience, reveals that investments in gaming are not nearly at the levels they should be due to five lingering misperceptions.
Two out of every three Americans play video games through various platforms (ESA, 2022), and gaming is third only to TV and social media in terms of where audiences spend their time (Newzoo, 2023)–yet gaming captures less than 5% of advertiser budgets.
This report will guide the industry to find common ground and alignment to unlock investment and . . .
You must be an IAB Member to continue reading.To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.
If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. To create a new account, please click here. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.Contact [email protected] with press inquiries. |
