IAB research reveals that, in contrast to the most recent wave of high-valuation startups, direct brands are focusing on profitability and customer satisfaction ahead of market share. In fact, 90 percent of DTC brands report that they are already profitable.
The findings indicate that the vast majority of disruptor brands are building institutions to last, with only 15 percent citing that being acquired is a long-term goal. The number one long-term goal? Going global (34%). Today, 78 percent of their sales can be attributed to the U.S.
Other key takeaways from the study include:
- Incumbent brands are . . .
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