IAB Global Mobile Anthology

The U.S. Interactive Advertising Bureau’s Mobile Marketing Center of Excellence was established in December 2010 to unify, lead, educate, and evangelize mobile interactive services. With the agreement of the Mobile Center’s Board of Directors, we have concentrated our projects around key industry priorities in 2011, including:

• Encouraging better ad formats and creative;
• Improving operations and the supply chain;
• Harmonizing measurement;
• Avoiding adverse regulation; and
• Educating marketers and agencies.

Importantly, the Center has also worked to build and maintain relationships with other Interactive Advertising Bureaus around the world, helping to coordinate our efforts around mobile.1 An important accomplishment on this front is the establishment of the Mobile Committee-Global, a . . .