In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for ads that appear within gameplay. When IAB released its current standard of in-game ad measurement standards in 2009, video games and advertising technology were in … Continue reading IAB Releases Intrinsic In-Game (IIG) Measurement Guidelines 2022