In-store retail media has emerged as a vital component of the modern retail environment, connecting the gap between physical and digital shopping experiences.
IAB and P2PI have released In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations, which highlights the critical role of in-store technologies in modern retail strategies and serves as a roadmap for future advancements in in-store retail media.
Download the white paper to get insights on:
- How retailers are incorporating numerous in-store technologies to enhance their customer experiences and boost operational efficiency.
- Retailers and brands leveraging in-store technologies . . .
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