As it turns out, the revolution will be televised over the internet. It’s called OTT streaming video and it is now a mainstream consumer medium.
“Over-the-Top” (OTT) streaming video—which is video streamed to a TV that is connected to the internet—has shifted the traditional TV landscape, bringing the interactivity, data and targeting associated with digital media, to the television ecosystem. It has also opened a vast and expanding universe of choice in content and pricing models for consumers who can choose from a continually growing landscape of services, with professionally produced long-form, short-form and user-generated content.
Direct Brands Initiative Strategic Partners:
Brands are catching on fast. For the first time, the high-impact, brand storytelling . . .
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