IAB Project Crosswalk is a working group of the IAB Legal Affairs Council focused on identifying emerging privacy challenges in internet-connected TV (CTV) advertising and developing best practices for addressing those challenges. This cross-functional working group draws on the expertise of both legal and product leaders in CTV and video advertising.
In 2020, the IAB Legal Affairs Council convened the Project Crosswalk working group to provide a forum for IAB members involved in CTV advertising to address privacy compliance issues raised by the watershed California Consumer Privacy Act (CCPA) of 2018. Project Crosswalk released its first white paper addressing these issues . . .
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